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September 15, 2008

10 Easy Search Engine Optimization Tips

Be bold. Use the tags around some of your keywords on each page. Do NOT use them everywhere the keyword appears. Once or twice is plenty.

Deep linking. Make sure you have links coming in to as many pages as possible. What does it tell a search engine when other web sites are linking to different pages on your site? That you obviously have lots of worthwhile content. What does it tell a search engine that all your links are coming in to the home page? That you have a shallow site of little value, or that your links were generated by automation rather than by the value of your site.

Become a foreigner. Canada and the UK have many directories for websites of companies based in those countries. Can you get a business address in one of those countries?

Newsletters. Offer articles to ezine publishers that archive their ezines. The links stay live often for many years in their archives.

First come, first served. If you must have image links in your navigation bar, include also text links. However, make sure the text links show up first in the source code, because search engine robots will follow the first link they find to any particular page. They won’t follow additional links to the same page. You can see this in action at the link to the home page on this web site monitoring page.

Multiple domains. If you have several topics that could each support their own website, it might be worth having multiple domains. Why? First, search engines usually list only one page per domain for any given search, and you might warrant two. Second, directories usually accept only home pages, so you can get more directory listings this way. Why not a site dedicated to gumbo pudding pops?

Article exchanges. You’ve heard of link exchanges, useless as they generally are. Article exchanges are like link exchanges, only much more useful. You publish someone else’s article on the history of pudding pops with a link back to their site. They publish your article on the top ten pudding pop flavors in Viet Nam, with a link back to your site. You both have content. You both get high quality links. (More on high quality links in other tips.)

Titles for links. Links can get titles, too. Not only does this help visually impaired surfers know where you are sending them, but some search engines figure this into their relevancy for a page.

Not anchor text. Don’t overdo the anchor text. You don’t want all your inbound links looking the same, because that looks like automation – something Google frowns upon. Use your URL sometimes, your company name other times, “Gumbo Pudding Pop” occasionally, “Get gumbo pudding pops” as well, “Gumbo-flavored pudding pops” some other times, etc.

Site map. A big site needs a site map, which should be linked to from every page on the site. This will help the search engine robots find every page with just two clicks. A small site needs a site map, too. It’s called the navigation bar.

Typhon Vision IT Consulting is a full service computer consulting company. An all in one source for all your IT needs. Servicing the Toronto GTA and surrounding areas. Providing Search Engine Optimization, Traffic Generation, Data Recovery, Technical Support, Network Design and Maintenance and Web Design.

5 Responses to “10 Easy Search Engine Optimization Tips

    avatar Herry Parker says:

    above mention things all are general things If you have some new on page factors so please give us.

    avatar Internet Marketing Company says:

    One of the most important elements after setting up your website is to make sure you create a site map and submit it to Google. What this does is, it helps the search engine to scan through your page for relevant content with the map submitted.

    avatar spenser says:

    And then of course, make sure the site is up when the bot comes by.

    Lots of people like the free service

    At least that’s what they say in their emails 😀

    With all the recent changes in Google it is very important that your website does not come out with links that look spammy ,especially if your internet marketing company does lots of links focusing on your homepage rather than doing deep links to blog articles and internal pages,deep links show that your website contains lots of relevant information.

    avatar mohamed says:

    thanks a lot for the article

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