September 25, 2008
So you’ve got a visual presence, are on all of the social networking sites and send messages like crazy but you’re finding that the human element, although seemingly everywhere you look, is oddly… missing.
How is it that you can have a photo, an about me paragraph, and hundreds of virtual friends but still miss the boat?
One thing probably nobody has told you about social marketing and social networking (that is, up until now) is that you can’t just have a visual presence online and expect to be the beneficiary of overwhelming success because of some strategically placed keywords and an enviable list of hobbies.
What you do need, however, is a way to talk to people naturally to give them a taste of who you are and what you sound like. People enjoy hearing the voices of other people, particularly if that person is of interest to them or has something to of value to offer.
Sounds good, you say, but how can you get down with the crowd when marketing to them without sounding salesy?
Custom Audio & Social Marketing
One way is to record an audio message of yourself talking, perhaps even go as far as making a podcast, and post it on your social networking sites. Places like Facebook and MySpace give you the opportunity to share audio on your profile for others in your circle of acquaintance to listen to.
Listening to someone talk can be very reassuring, and for those being listened to, has the potential to be very profitable.
This marketing technique, when blended with public relations, can be extremely effective. Using an audio recording as part of your approach to deliver a genuine message to spur on your company, product or service opens the door to a greater sense of community and shows that you’re reaching out and want to be part of the action.
What better way is there to build trust, virtually connect with others and develop a following online than to make yourself accessible using your voice, the most powerful tool in your arsenal?
You don’t have worry about too much in the technology department to provide an authentic sample of your personality when recording. You can easily make a no-frills MP3 recording on your own using free audio recording software, but if you want to kick it up a notch, I suggest spicing it up a bit with some music, sound effects and even the help of a professional voice actor.
Voice Overs & Social Marketing
To really give them a treat, you might consider working with an internet voice talent on the recordings, perhaps even using their voice to brand your company.
Now, if you are intimidated by audio recording, production or editing (maybe all of the above), it’s a no-brainer to go with someone who can look after all of it for you while adding significant value and letting you shine.
Your voice is a very important aspect of who you are, and when you’re in the trenches of online marketing and staking your ground in the vast landscape of social networking, it may be one of the only things that sets you apart from competitors in the same field.
This is of particular importance if you happen to be the voice or personality at your company that is known to your customers and the public.
Stephanie Ciccarelli is the Vice President of Marketing and co-founder of Voices.com and frequent contributor to the audio marketing resource, InternetVoiceTalent.com