September 26, 2008
An ezine is an online newsletter. They are used to share news, updates and promotions. They are a great way for webmasters to generate traffic to their site and keep in touch with their visitors.
Generating traffic to your site through an ezine is not that complicated. Most, if not all, ezines accept third party advertising. What that means is Joe Smith has an ezine relating to car maintenance. You are selling a new car polish that will protect the finish of your car. You place an ad in Joe Smith’s car maintenance ezine. This will also help Joe (the ezine owner) to offset the cost of operating his ezine as well as give him an additional source of income.
You can choose to place an ad for your website, product or service in the ezine. You can place different ads in different ezines. If this is done right, you will generate loads of traffic to your site.
You should place your ads in ezines that are related toward your specific niche. Be as specific as you can to narrow the possibilities. To use the above example, let’s say your car polish is used on vintage cars to restore their original color and shine. Would you then place your ad in an ezine for the new 2009 sports car or an ezine relating to car restoration? By narrowing your target audience, you will get the most for your money.
Try browsing sites in your niche to see which ones run an ezine. You can also do a search on Google. Try searching for: “your keyword + ezine” (ex: “car restoration+ ezine”). Once you have a list of possible sites, you can start to narrow it down to find the most targeted one as well as to compare prices and the number of subscribers.
There are various pricing options for these ads. Some things to take into consideration might depend on the niche or the number of subscribers. There are also different prices based on where your ad is placed.
Most ezines will have several options on where to place your ad. They may have one at the top, another in the middle and then when down at the bottom.
The best (and most expensive) is the solo ad. As the name implies, this is “one” ad. This will be the only ad the readers will see. This means great exposure for you. Because of this, you want to create an effective ad.
One way to do this is to subscribe to the ezine yourself and read through a few issues to get a feel of its style of writing. Then you can construct an ad to reflect on that style and match the tone and message it is trying to convey. The words you choose for your ad will determine the success of your ad, so plan on taking some time to construct it.
One last thing, track your ads carefully. You will want to test and keep track of which ezines are getting you the best response. Play around with your ad and see what kind of results you get. Only by testing will you see which ads are bringing in the traffic and which ads are wasting your time and money.
Lori Gorman is the owner/webmaster of http://www.myebizplace.com as well as a successful work at home mom and author. Visit her site for all the latest, guaranteed legitimate work at home opportunities. While there, sign up for a FREE subscription to her Work at Home Newsletter, filled with up to date opportunities as well as tips and ideas for your Home Business. You can also find her on Twitter, Facebook, MySpace and ZenZuu