September 27, 2008
Google is celebrating its 10th anniversary
this year. Happy Birthday Google!
One way Google is celebrating this event is
thru funding 10 million dollars for the idea
that can help the most people. An idea that
could have the most impact on our world.
It’s an ingenious way to celebrate Google and
what it stands for… a birthday gift to everyone.
You can find out more about Google Impact Project
here: 10 to the 100
Google Has Already Impacted Many People
Like a lot of webmasters and marketers out there,
I am very grateful to Google. Mainly because
Google has been very good to me and has made
my online livelihood possible with organic
rankings, Adsense revenue, Adwords…
Maybe I could have done it without Google,
but it would have been a much more difficult job.
And it’s very hard to imagine a world without
It’s also hard to believe Google has only been around
for 10 years… it has made all the difference to
my online marketing. I have used Google and Google
Tools every day for the last six or seven years.
And it seems Google is only getting stronger and
better. The new Google Chrome browser will only
add to the long list of Google’s helpful offerings
to the public.
With this thought in mind, here is my (biased)
list of the most 10 useful marketing tools Google
10 Most Valuable Free Google Marketing Tools
Google has become the dominant search engine on
the Internet. It would be hard to imagine a web
without Google. For that matter, it would now be
hard to imagine a world without Google. As frightening
as that may seem to many people, it is none the
For better or worst, Google has permeated into almost
every aspect of our everyday life. Being Googled is
now a common expression and an act carried out by
millions of users around the world each day. New
Google products and services are coming on stream
at a staggering pace, further increasing Google’s
impact on our lives.
Despite this dominating presence, many people still
don’t realize Google offers some excellent free marketing
tools for marketers and webmasters. Marketing tools which
can prove extremely valuable to any webmaster or marketer
trying to promote their sites or products online. Useful
tools that will make your promotions easier and much more
Don’t be fooled by the ‘free’ label, these marketing tools
might be free but there are also valuable. One even wonders
why Google would be giving away these tools and services for
free? It probably makes good business sense in the long
run, by providing these free tools Google is fostering a
lot of company good-will and building up the Google brand
name in the process. Good PR is good business.
Every marketer and webmaster should be taking advantage of
Google’s good-will and snapping up these professionally run
services and marketing tools. Here’s a quick run-down of
the 10 most valuable free Google Internet marketing tools:
1. Google Analytics
Perhaps the premier marketing tool offered by Google.
It will prove helpful to both the marketer and the
webmaster. Google Analytics gives you a daily snapshot
of your web site. Google Analytics analyzes your traffic,
where it comes from and what it does once it enters your site.
You can monitor up to three sites for free.
Google Analytics is extremely valuable in analyzing your
marketing funnel, it tracks all the steps leading up to your
sales or checkout page. Vital information for raising
your conversion rate and ROI.
You may be placed on a waiting list for this highly in
demand service from Google.
2. Google Sitemaps
Webmasters can use Google Sitemaps to almost instantly place
newly created pages on their site into the Google Search Index.
This is an XML file that is uploaded to Google as new pages
are added on your site. Needless to say this can be a valuable
service for any webmaster or marketer who wants to get their
information on the web quickly.
3. Google Alerts
Be notified when someone or another site lists your site
or mentions your name. Great way to keep track of all your
online activities. Great way to monitor all your online
business interests and products.
4. Google Froogle
Froogle is Google’s price directory! It simply lists all
the cheapest prices for different products on the web.
For marketers and webmasters who are promoting products,
it should be studied and analyzed. Optimizing your
site’s content for Froogle may prove to be very beneficial.
Follow Froogle or Google directions exactly on how to
list or display products on your site. Froogle will
spider your site and display your prices and products
to thousands of targeted customers. That, as they say,
5. Google Checkout
Not exactly free but for those marketers who use AdWords
– for every $1 spent on AdWords you can process $10 for free.
You can also place the shopping cart logo on your AdWords ad
and take advantage of the prestige and trust the Google
brand name has built up.
Over time marketers may find this tool to be very
effective and valuable.
6. Google eBlogger
Blogging has become vitally important to the health and
functioning of your web site. No site should be without
at least one blog and RSS feed. Creating a blog (online journal)
on the topic of your web site or product will bring in extra traffic
and targeted customers. eBlogger is a simple free
blogging service that even lets you publish or post your blog
files to your own web site server. Keep in mind, each blog
has that all important Google Blog Search bar.
7. Google Toolbar – Enterprise Version
Try the new enterprise version of the Google Toolbar
for your company or business. Integrates countless
features with all your employees or corporate
network. These could include a common customer
database, company calendar, financial news…
Keep in mind, Google also ranks every page it indexes on
a scale of 0-10. While it is important to know the Page Rank of
your own pages, it is even more important to know the PR of
your competitor’s pages. You can use the toolbar to get
the PR of each page you’re visiting. Extremely helpful
information for webmasters and marketers to know when
forming online linking or business arrangements.
8. Google Groups
Every marketer knows the important of having a large
contact list of people with a similar interest. Social
networking will play an ever increasing role in your
success on the web. Just look at the growing popularity
of sites like MySpace and LiveJournal.
Google groups is another form of social and business
networking that every marketer should be aware of and
9. Google Adsense
One simple way to monetize your web content is to
use Google Adsense. Just place the Adsense code
on your site and receive a check from Google each
month. For webmasters who are not really into
online marketing (does such creatures exist?) Adsense
can be a painless way to earn extra income from
For professional marketers using the Adsense system can
supply a tremendous amount of marketing information on the
keywords in their particular niche. It keeps the
marketer informed on what keywords are being bid
on and how much advertisers are willing to pay.
Adsense also has an excellent real-time tracking
system you can use to keep track of all your
important web pages.
10. Google Docs
A recent addition to Google’s stable of free products.
Google Docs (Writely.com) is a full featured online writing
editor with spellcheck and great collaborating features.
It also lets you publish your content directly to your blogs.
One feature that may be of interest to marketers, it lets
your save files in the popular download format of PDF.
Lets face it, until video takes over the web in four
or five years time – the written word is still king on the
net. It is the medium that markets, promotes and sells
your content or products. Writely will help you write better.
Honorable Mention – Google Trends
This Google program will let you search popular trends,
important for marketers searching for the latest hot
product to promote. You can also break down these trends
by different regions.
Please take note that signing up for a Google account will
usually help you in obtaining most of these free services or
programs. Some of these programs may have to be applied for
individually. But be assured, all these free Google marketing
tools are well worth your time and effort. They will make your
marketing easier and they will help any webmaster or marketer
run their online business more efficiently.