October 6, 2008
If you want to get an improved search engine ranking, and learn how to get listed on Google the easy and quick way, think about SEO. Search engine optimization is how other web pages get listed, and if you can get your URL onto another web page that is itself listed, then you are highly likely to have that URL listed itself.
Of course, getting a quick fast-track listing is not the whole battle. It is only the first foray, and there is still a lot of work to be done, but at least just having a search engine spider visiting your website is a step in the right direction, and one that many websites wait weeks for. It is only through knowing how search engines work, and how they crawl other web pages, that can get you a quick listing.
The thing is, your page might be visited by a robot, but that does not guarantee a listing. To be listed a page has to have a degree of relevance to a specific search term, or keyword. Websites are not just listed in some mythical library index, but individual web pages can be for specific word combinations.
These words are known as keywords, and if a search engine user uses that specific form of words, then the search engine (let’s say Google from now on for simplicity) will list each web page that contains these words in an order based upon Google’s rating of the relevance of the content of that page to keyword.
There are many factors taken into account in calculating that relevance – over 100 in fact – though nobody but selected Google employees know exactly how many. It is known that the following are included:
Keyword usage: the way you use the keywords on your web page, and how often they appear. If they appear too frequently, your site will be downgraded for keyword abuse, or spamming, and if too infrequently, its relevance will be considered low.
Other vocabulary: the vocabulary on your page will be analyzed by Google’s algorithm to determine how it relates to the keyword. The more relevance, then the more relevance the page will be considered to the search term used by the Google customer. Hence, the higher your listing.
Links: Google will calculate how many links are coming into the web page from other web pages, the relevance of these other web pages to the keyword, and also the PageRank of these linking pages. PageRank is a measure of the number of other web pages that link to the page in question.
On-Page Optimization: There e certain aspects of you page formatting that inform robots of the important text on your page. Such HTML tags as the Title tag, H1 Heading tags and other formatting such as bold, underlined and italicized text tell the spider what you consider to be the theme of your page.
These are only four aspects of over 100 that determine your search engine listing position, and nobody knows them all. It takes a combination of experience and analysis to understand as many as possible, and the more you are aware of, the more you can do to get listed on Google, and achieve an improved search engine ranking for your website.
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