Comments on: White Hat vs Black Hat Social Media Optimization

By: munir

munir — Wed, 14 Jan 2009 07:13:34 +0000

can we do the white hat tactics for our blog?

By: Brand4profit

Brand4profit — Thu, 08 Jan 2009 09:14:00 +0000

The old method of advertising is interactive marketing. The term is misleading. Most people think it means that there is some type of interaction on the part of the person advertised to, and there is. But, it is not conversational. Instead, the advertiser wants you to interact with their campaign in a specific set of steps. Following the call to action and visiting a website for instance. It’s the push to make you do something. Live this image. Buy this now.

Social Media Marketing is just the opposite. It’s the pull of the tribe. The tribe already has your trust so the actions they take are ones you align with. On a larger scale, it’s the allure of belonging in the group as you take action together. “I am doing this so why don’t you do it with me?” On an individual level, the attraction is to behave the same way to get the same results that benefits your fellow tribeswoman or tribesman. “She looks hot! I want to look hot too. I want to go to her hairstylist” and you do. Social Media Marketing uses the power of attraction.

While advertising tries to use the same tactic, with a billboard for instance, of a gorgeous woman telling you the benefits of the salon, it doesn’t have the same impact because it’s pushing you to go. It is not pulling you in as a trusted friend. Your friends have your best interests at heart and advertisers do not. Social Media Marketing is based on building trust and that foundation will make Social Media a dominant player in Marketing.

By: Practical Magic vs. Practical Social Media | One By One Media

Practical Magic vs. Practical Social Media | One By One Media — Sat, 15 Nov 2008 17:18:41 +0000

[...] Brian Carter – “White Hat vs Black Hat Social Media Optimization” [...]

By: mahruzar

mahruzar — Tue, 28 Oct 2008 01:02:55 +0000

I’ll try the white hat tactics

By: tito

tito — Mon, 27 Oct 2008 23:40:20 +0000

cool article…

By: content generator

content generator — Thu, 23 Oct 2008 23:01:48 +0000

Cool article. You outlined all the best points.

By: Website Design Portfolio

Website Design Portfolio — Wed, 22 Oct 2008 10:48:08 +0000

cool articles.

By: Website Design Company India

Website Design Company India — Wed, 22 Oct 2008 10:46:35 +0000

great articles.

thanks a lot for share the information.

By: White Hat vs Black Hat Social Media Optimization « SEO, SEM & Online Marketing News & Updates

Wed, 22 Oct 2008 04:47:06 +0000

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By: Club Penguin

Club Penguin — Wed, 22 Oct 2008 02:58:12 +0000

I think I will stick to White Hat.