October 24, 2008
In order for you to get your videos to rank high on the search engines, you will need to do a bit of market and keyword research. “But that’s boring!” Well, to some people it will be boring, but if you do the work once, you may be able to multiply your business in size overnight. With one of my local businesses, I did my video marketing so well that some people couldn’t find any of my competitors when searching on the internet. They could only find me and my videos! In this instance, my business really did multiply in size overnight. So doing your market and keyword research will pay off. So, for your video marketing you will need to use one of the various keyword research tools that are available to you across the web. The best keyword research tools are the ones that will give you an estimate of the number of searches your keyword phrases gets each month.
You have to realize that you are NOT going to get a top 10 ranking with your video for keyword phrases that are searched thousands of times each day. The secret to search engine rankings with your videos will be to target less competitive keyword phrases. You will want to go for the #1 and #2 spots for less competitive long-tailed keywords.
At first you will want to get these spots for keywords that may only get 5 or 10 searches each day. This can be fairly easy to do since you may be the only person on the web who has optimized a video/web page/ or article for that keyword phrase. After you get your feet wet with the easier keyword phrases, you will then want to try and get top 10 rankings for a number of different phrases that get even more searches.
So here’s step #1 Pick your target keyword phrase
Once you have picked this target keyword phrase, you will want to then pick other relevant keyword phrases that you can include as tags for your video. For most video sharing sites, you will be allowed to provide about 6 tags, and this will be plenty in order to optimize your video. Have your target keyword phrase be one of your tags and make sure your other 5 tags are very similar.
Step #2 Create the perfect title
One of the main reasons that this can be so difficult is because you want to have your best keyword phrases in the title, you want your title to be appealing to viewers, and you can only make your title a certain length on many video sharing sites. Here’s how to make this work: You will at least want your target keyword phrase somewhere in the title. It is easy to do this once, but it is hard to include it a second time while still making the video title sound great. Sometimes what works the best is to include your target keyword phrase along with the other similar keywords you have made into tags.
In order to make your title appealing to viewers, you will want to study great headlines that capture your attention. Many of the most effective headlines include a “how to” approach and include a benefit. Using my article title as an example, you can see that I use the “how to” approach to catch my reader’s attention. The benefit included in my title is that you can get your videos ranked high in the search engines. You wouldn’t be reading this article, if you didn’t want to obtain that benefit.
Step #3 Create a great description for your videos
Video sharing sites and the search engines appreciate good descriptions because it’s one of the only things they can use to rank your videos. Since you want to build links across the web and eventually have your video viewers visit your site, you will want to include your website at the beginning of the description. You will then proceed to create a description which will include some of the keyword phrases that you are using to optimize your video. Keep in mind that you are writing this description for a human rather than a robot. It is possible to include great keywords in your descriptions while still making it easy to read. Don’t mess up by overdoing things and giving your viewers the impression that you have made this video just to rank high in the searches.
Step #4 is to upload your videos to various video sharing sites
There are software programs that you can use that will allow you to upload each video to multiple sites instead of one. This not only will give your videos more exposure on other popular sites, but it has also been proven to get your videos ranked higher. For example, your video may not get a top ranking that was put on YouTube, but that same video may get the top ranking because it became extremely popular on a site like Revver.
Our final step is to continue to make videos
Even if you follow all of these steps perfectly, your video may still never make it to the top. But, if you make a few videos that are similar but different, that target the same keyword phrases, then that video might eventually make it to the top. I have videos that have thousands of views that aren’t optimized very well. I also have videos that are optimized “perfectly” for the search engines that don’t get nearly as many views. The trick here is that you really never know when your video will climb to the top, so optimize correctly to better your chances of making it to the top, and then continue to create more videos because the more you make, the more exposure you will get for you and your business.
Daniel Pereira is an expert at driving free traffic to your website. For 2 free eBooks, free weekly conference calls, and a free mini course, just head on over to http://www.TheFreeTrafficFormula.com . You can also visit “The Free Traffic Blog” at http://www.TheFreeTrafficFormula.com/blog for more free information.