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October 28, 2008

Article Marketing: How to Save Time by Writing an Article Series

When you’re doing article marketing you need to be a bit careful if you plan on writing an article series.

For one thing, you should never put “Part 1″, “Part 2″ etc in your article titles, as it’s not a given that a reader will be exposed to all the parts in your series. Also seeing “Part 3″ (or any other part) all by itself discourages a reader from reading it since they feel like they’re walking into the middle of the movie–they may feel like the won’t understand “Part 3″ without having first read parts 1 and 2.

But aside from being subtle in your titles and not expecting a reader to find and read all the parts of your series, there is no reason why you can’t take advantage of the productivity benefits of writing a related grouping of articles in your article marketing activities.

I love to write articles in series, and I realize that the benefit is mainly for myself rather than the readers.

Where’s the benefit for an author?

Writing an article series allows me to do a little bit of work with multiplied results. It gets my writing momentum going and also helps me stay organized around my writing topics so that I don’t get the “oh no–now what should I write about” blues.

If you’re considering writing an article series or if you would like to learn a way to produce more article marketing content with minimal effort, consider these 3 time saving reasons to write in a series:

1) Writing an article series forces you to be organized.

First off you need to plan out your series. What will you write about? I usually jot down article titles to use as an outline for a series. I decide how many parts my series will have, then I’ll pin a list of titles to the bulletin board beside my desk.

When I sit down to write all I need to do is look at my list of titles and choose a topic that suits my mood for the day.

I find that this organizing strategy eliminates the temptation to procrastinate with writing. After all, the reason why we procrastinate is because we dread coming up with a topic on which to write. If you have all your topics predetermined, that “what should I write about?” stress is gone.

2) Writing an article series keeps you motivated and on track.

I think of that article topic outline I create at the beginning of the month as being like a road map that will lead me to the place I want to be at the end of the month.

Each article completed is like a mile marker–as I complete each article I can see myself getting closer and closer to where I want to be. Seeing that progress is very motivating–I did an initial burst of effort at the beginning of the month to organize my article series, but I get to coast through the rest of the month because my topics are already planned out.

Once you get on the downward slope of a journey, it’s very easy to just keep on going until the finish line!

3) Writing an article series can help you create multiple forms of marketing content.

There is a benefit to having a grouping of content all on the same topic–that’s sort of like a little book, isn’t it?

If you think of each article as a chapter in a book, when you finish your series you can compile all that content into e-book form and then offer the e-book as a free download on your site.

If this is the route you wanted to go, I would suggest that you write out your article series ahead of time, compile it into an e-book, then when you submit your articles use the free e-book as a lure in your resource box–that would be a great incentive for readers to click through to your site!

(And hey–If your content is really comprehensive, you might even want to turn the e-book into a product that you sell!)

Have I convinced you yet?

Writing an article series is a great article marketing productivity tool for an author because it provided direction, motivation, organization, and marketing content that can do double duty!


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3 Responses to “Article Marketing: How to Save Time by Writing an Article Series

    […] Ar­t­ic­le­ M­ar­ke­t­ing­: Ho­w t­o­ Sa… Categories : Sitepro, Webmaster Resource Tags : article, article-series, articles, optimization, search, search-engine, web, Webmaster Resource, writing […]

    avatar club penguin says:

    Finally, some deep insight here. Great ideas.

    The most important first step to any article marketing campaign is writing a detailed outline, not of the content WITHIN your article, but of the topics you can cover in multiple articles. If you don’t, you’ll end up blowing all your expertise in the first article or two. By creating an outline first, you’ll dramatically expand the number of topics you can address and can them do a series easily. Click on my name to receive a detailed 52-step marketing strategy that incorporates article marketing as well as a variety of other social media tools to generate traffic online.

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