November 5, 2008
Google Analytics has just gotten better. Google has
introduced Event Tracking to its free premier website
analysis tool – Google Anayltics.
If I had to pick one website analysis tool that has helped
me the most in my 10 years of online marketing it would
have to be Google Analytics. Hands down, this has been
the most valuable marketing tool I have used to improve
my sites and to increase my ROI and conversions.
Perhaps, the most surprising of all, Google gives you
this valuable website analysis tool for free.
Being a former teacher, I know “knowledge = money” in
most situations and online marketing is certainly no
exception to that rule. The more knowledge you have about
your site, the more successful your site will become.
You really have to know your site inside and out; if you
want it to succeed on the web. Where your visitors are
coming from? Where your visitors go on your site? How long
do they stay on a certain page? What content on your site
converts the best? The questions are endless…
Now Google has introduced Event Tracking within their
Analytics program. I was fortunately enough to get Event
Tracking for my main site profile – www.bizwaremagic.com –
it was like Christmas coming early for me and there is
Why am I so happy about getting this event tracking
on my site? I guess you really have to understand
what Google is actually offering here to know the
reason for my excitement.
Basically, what is Event Tracking?
Here’s Google’s simple explanation:
“Event Tracking allows you to track interactions with
Web 2.0 style content such as Flash, AJAX, Adobe Air,
Silverlight, social networking apps, etc. It essentially
allows you to track interactions beyond just pageviews.”
Event Tracking will use a new “ga.js tracking code”
and you can use this tracking code to record any
user interactions with your website elements – such
as a menu system that uses Flash. This is done
by attaching a particular UI element to any event you
want to track. These tracked events will be displayed
as EVENTS in your Analytics reporting interface.
What all this means is that you can now go beyond
tracking simple pageviews in Analytics to tracking
just about any user activity on your site:
You can track:
Any Flash-driven element,
like a Flash website, or a Flash Movie player
Embedded AJAX page elements
Load times for data
From a marketing perspective this will better
facilitate all tracking of your marketing funnel,
letting you better track your potential customer
in all aspects/interactions on your site. You can
now fine-tune your website tracking to improve your
customer/visitor’s experience on your site.
No matter if your main goal is to make a profit with
your site or whether you simply want to make your
site a more pleasant experience for your visitor
– Event Tracking will give you the “knowledge” to
improve that visitor’s experience.
And that as they say is “priceless.”
You can find out more about Event Tracking here:
Event Tracker Overview