November 6, 2008
It is important when you are writing articles to get a response from them, because after all, isn’t the whole point of going through all of that effort to get someone to take an action after reading your article? There are things that you can do that will increase the response rate to your article so you can get targeted traffic to your web site. One of the ways to get very targeted and responsive traffic to your website is by building credibility into the articles you write.
The reason why you want to establish credibility with your readers is because they will be more likely to listen to you and follow your advice. It is something that definitely adds to the effectiveness of your article marketing if you use it as an element to your powerful marketing machine. Fortunately, it is not as difficult as you might think to establish this valuable credibility with your readers.
The first thing that increases your credibility is writing a quality article that either solves a problem, or shares a new way of looking at an issue. When you are writing an article that solves a problem, the more difficult the problem is you are solving, the more you boost your credibility. For articles of the typical length of 500 words or so, you may need to break your article up into a series of smaller articles because sometimes solving a difficult question can be quite long and your article can easily end up being 1500 to 2500 words long.
Sharing a new way of looking at an old problem or concept is a powerful way of establishing credibility, as long as your article is not based on untrue or inaccurate information. Establishing credibility in this way really helps you to stand out from the crowd because now it looks like you have more knowledge or experience in the subject you are writing about. This method of establishing credibility can also generate a lot of traffic in comments and emails especially if your way of looking at things is controversial. In order to build up credibility, you would need to know how to handle the controversial angle. If you know how to do it well, this method could pay off quite well in terms of getting traffic to your web site.
When your article provides a solution or solves a problem, you can indirectly explain why your product or service is the solution to their problem. The reason why you want to do indirectly discuss your product or service, is because if your article looks like a sales letter or a promotion letter, you will instantly erase any credibility that you may have built up, not to mention an increased rejection rate by publishers if your article looks like a sales letter. You would use your resource box to tell the reader that your product or service will keep the reader from having the problem discussed in the article and to go to your website to find out the complete solution.
Another way to boost your credibility is to give examples of how using your solution has made a difference. What benefits were received by using your solution? More income? Less pain? Easier outcomes? The more specific and detailed you get with the examples, the more it raises your credibility. Make sure your examples aren’t full of hype or they don’t create a sales pitch because that will lower your credibility with the reader.
Having a high credibility in your reader’s eye definitely increases their willingness to form some kind of relationship with you, whether it be a client/customer, or a member of your mailing list. It doesn’t take much to raise your credibility in your articles, however it also doesn’t take much to lower it either. If you follow this simple strategy, you can be sure you will improve your credibility through your articles over time.
B Hopkins – Do you want to know more about article marketing and how to use articles to create income? This resource will tell you the ins an outs of using your articles to generate cash. Read articles on how to maximize your web content. for traffic and earning income.