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November 11, 2008

Search Engine Ranking and Article Marketing

The relationship between search engine ranking and article marketing is neither tenuous nor unknown: it is well understood, and used by many to attain high search engine listings for specific keywords. If you can write and also understand how search engines decide on their ranking positions, then you can use that knowledge to get very high search engine rankings.

Article marketing offers a number of ways of getting your web pages noticed by Google and the other search engines, and in these austere days when you have to make every dollar count, a high search engine ranking is essential for online business success, and article marketing can help you to achieve that.

That is not to infer that other means of promoting your website are not worth considering but it is a fact that an increasing number of articles are appearing in the Google listings for specific keywords. In fact, it is difficult at times to find a Google results page without at least one article listed on the page of an article directory. That in itself is sufficient incentive for anybody to use article marketing to improve their search engine ranking and so the traffic to their website.

So how do you do it? How do you get your article listed in page 1 of Google, as many of them are? One of the advantages of using article marketing as an SEO tool is that the article directories themselves do most of the search engine optimization for you, and all you need do is to get the keyword density and use of contextually related vocabulary right.

Although this is popularly known as LSI (latent semantic indexing) it isn’t really, because LSI is a concept as opposed to an SEO technique. What people really mean when using the term is that your text should contain vocabulary that relates to the keyword in a way that makes it clear to search engine algorithms just what the topic of your article is. If you get that right then Google will notice you: that is because Google regards the LSI algorithm of extreme importance in determining the relevance of your article to the keyword used by the Google user.

When writing articles, and using SEO to optimize them, never lose sight of the fact that the most important party here is the Google customer using the search engine to find information using the search term they have entered into the Google search box. Google will analyze every web page, including article directory pages, to find content that is most related to the keyword that Google customer is using. When your content is judged to have high relevance to the keyword used by the search engine customer, then that is when you get a high search engine ranking.

This is where a well written article, with well placed keywords (but not too many of them) will get your article listed on Page #1 for the keyword being used, and so as much traffic as possible. What many don’t appreciate is that every search is different, and that your web pages are on view to only one person at a time for each keyword. Although the monthly demand for that keyword might be 10,000, it is on view to only one person for each individual search, and you have to persuade the search engine (whether Google, Yahoo or any other


Peter Nisbet – For in-depth information on how to use article marketing to achieve a high search engine ranking position, check out Pete’s site on Article Czar and get a free gift for doing so. SEO is a skill, and article marketing is one way of achieving a high search engine listing.

2 Responses to “Search Engine Ranking and Article Marketing

    avatar Steve Brall says:

    GOOGLE IS WATCHING YOU !

    How to get a higher Search Engine Ranking?

    To know that, just think about what you do yourself when browsing on the Internet. You type a key-phrase (lets say PHILIPPINE SEO) and click on one of the 10 results you see. That’s the time Google starts watching you!
    If you return to Google in a very short time, the webpage was obviously not what you were looking for…
    Mr. G remembers that and gives that page a lower position in the results.

    So how to make sure your visitors stay a long time on your own web-pages?
    Make articles that talk about the key-phrase your visitor is looking for; interesting content; easy to read and entertaining.

    Google will reward you for the following:

    1) Interesting content; easy to read and entertaining because he will count how long a visitor stays at your page. The longer the better your placement.

    2) Relevant content; a visitor that lands on your page when he typed ‘SEO PHILIPPINES’ in his search-engine want to read about Philippine related SEO tips.

    3) Unique content; Google doesn’t want to stuff his data-base with the same articles.

    4) Content that is concentrating on one ‘theme’ only; do not include subjects that do not relate to your product/service.

    5) Age of your website; the older your website, the more you have proven to be serious (you survived the test of time).

    6) Frequently refreshed and new content; that shows you keep it up to date.

    7) Outbound links; to relevant (-quality!) sites (or web pages) that talk about the same subject as you do.

    8) Inbound links (back-link popularity or pagerank); from relevant web sites or pages going not only to your homepage but also to deeper pages.

    Hubsite or Authority site ?

    You have to make up your mind; which system you use for your web site?
    Both are loved by Google, Yahoo etc.

    A hub site is where the visitor can find a lot of outbound links to other relevant sites related to the informative articles which are also found on the hubsite.

    I see you thinking “How to earn money from that?”
    Well, Google and Yahoo are hubsites..! Need I say more?

    Lets say you are a search engine ranking firm in the Philippines; make a hub-site about SEO-marketing related issues and put a link to all relevant websites you can find; for free, even to your competitors. The result is a genuine-good-quality-helpfull-website and the searchengines/people will love it. That’s the time you gently offer your stuff…

    They might click away to a webdeveloper, but maybe they remember you later when they need SEO?
    The hubsites are easyer to make than authority sites.

    An authority site consists of copywriting about one certain ‘theme’ or subject and it has not many outbound web links but mostly back-links.

    Can you use the next tricks ?

    How about making a lot of little extra websites that link to your main site?
    Nope. If you host them on the same server, Mr. G. will see that.

    How about making a lot of comments in Blogs?
    Nope. Most blogs have a ‘No-Follow’ for the URL or text-link that you add in there and thus search-engines do not see it.
    Those with a ‘Do-Follow'; how long will your comment stay there?
    Note also that most blog-pages have a pagerank zero. (squidoo.com has a very high pagerank but their pages not).

    How about link-exchange (reciprocal links)?
    Nope. ‘I give you a link if you give me one back’? That’s an insult to G.

    I admit that these tricks can help a little but eventually only genuine good quality helpfull websites will survive.

    If you have a website that people love, you do not need SEO optimization!
    Really, they will come in droves, stay very long on your pages, will tell others about you (back links!) etc.
    Your website will be around for years to come which give you still more credit; the sky is the limit.
    Even when there is an ‘Algorithm Change’ (search engines sometimes change their analytics to judge your website; new rules) it will barrely effect you.

    Sure there will always be ways (tricks) in search engine marketing to get you to the top; but for how long?
    And mostly they will cost you heavilly ($$$) or it might even attract the attention of some ‘real people’ working for Yahoo and then they take a look et voila; you disappear from the screen altogether.

    Do I see tears welling up in your eyes?

    Do not despair (yet), mostly you will get a very good pagerank by following just a few of these guidelines. And if your product or service is in a niche, you can easily get a number 1 position.
    Also be reminded that there is still a lot of gueswork and luck and ‘Trial-and-Error’ involved, so do not spend too much time listening to those self-proclaimed search engine placement experts exept me 😉
    Because eventualy YOU have the most knowledge of your product/service.

    If however you want to hire a SEO specialist to do the work for you; remember that this is a very labor-intensive job which makes it interesting to outsource to the Philippines. Check if they offer a ‘No Cure No Pay’ or tell them you only pay if you make extra sales.

    This article is published by Steve Brall, a USA free-lance search optimization wizard operating from the Philippines.
    E-mail stevebrall@yahoo.com
    You can ONLY reprint this article with this resource box included.

    avatar Loran says:

    Thanks, very informative.

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