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November 18, 2008

Are Your Online Marketing Methods Boring? Try Twitter!

The most Internet marketing fun you will ever have!

I have to admit there are many parts of Internet marketing which are downright boring for me. Rewriting articles into original content, submitting links to directories, the record keeping involved…these are all important, but they are not my most enjoyable tasks.

Therefore, I am very excited when something comes along which not only works well, but I can have fun with too! Twitter is my cool new Internet marketing tool I have been using lately. I can honestly say it is probably the most fun I have had with any marketing method!

I had my account for a while before I took Twitter serious. Sure it was fun. But was it really worth my time? When I kept seeing many of the top Internet marketing gurus using Twitter, I decided to take a closer look. After all, those top marketers probably weren’t spending their time with Twitter unless it was producing results for them.

I decided to give Twitter a closer look. I dug into it to find out exactly how marketers like John Reese and Willie Crawford were using it. It amazed me how much time they were devoting to this new marketing method! My methods were hit and miss at first, but thanks to a few Twitter mentors I was able to craft a system which is working very well for building a large following. At the time of this writing, I am consistently adding more than 50 new followers a day!

Imagine! 50 new leads a day which cost me virtually NOTHING but a small amount of “fun time” on Twitter. Also, the best part about my methods is that the new followers I get are targeted. It really does no good for me to get leads who are not interested in Internet marketing. For example, those tweeting about “gardening” or “coin collecting” really won’t do many any good as followers.

Although there are large amounts of Twitter users in the area of Internet marketing, Twitter is also used by followers in many other niches. Once you learn the process of “Twittering” and how to attract targeted followers for your niche, the sky really is the limit! Best of all, unlike many other marketing methods, Twittering is an absolute blast of fun!

Here are a few hints for Twittering success:

  • Always have a descriptive bio of yourself and include a great landing page. You are allowed one active link in your bio. You can include other URL’s in your description, but they will not be active.
  • Make sure you take advantage of the reply and direct message features. These two features are the real “meat and potatoes” of Twitter. Using them will result in strong (and profitable) relationships with other users.
  • Use a link shortening tool like TinyURL to shorten links to deal with the 140 character limit for each tweet.
  • There are some cool third part tools which I use to ramp up Twitter’s marketing potential. Be sure to see my Twitter bio for more information about this.

Give Twitter a try for a few weeks and watch the results!

Steve Weber quit the rat race and now works full time from his home. Want to learn how you can do it too? Click here for a free video =>

5 Responses to “Are Your Online Marketing Methods Boring? Try Twitter!

    avatar David says:

    Nice article! Came across this and your name rang a bell, then realised I am already following you on Twitter. Twitter is fun; I’m just starting out and have a few followers. Great job!

    One thing you have to becareful about with Twitter, if Twitter thinks you are using their service in your marketing, they will quickly suspend your accounts.

    I was doing some marketing research on Twitter and how I could add Twitter as another tool in my marketing aresenal. I tested 8 different Twitter profiles each centered around a particular niche.

    I would post headlines from news stories that had to do with the niche with a link to my own blog. Twitter banned all 8 of my accounts for “suspicious activity” within 3 weeks.

    From the perspective of a marketer, I don’t like Twitter. Marketers know that the very power to persuade comes from the written word. Have a very short one-line sentence to market with is like putting ear plugs in a blind man, taking away his cane, and then telling him to cross the street.

    I then came across a marketing company that claimed to have discovered the secret of using Twitter to drive a massive amount of traffic to your website, so I paid $100 to check it out. The techniques that their automatic Twitter spammer uses resulted in another 5 of my Twitter accounts suspended.

    Twitter has clearly taken a hostile position against Internet marketers and will suspend your account if there is even the slightest hint that you are using Twitter to either: 1) drive traffic to your website, or 2) Sell something.

    Also, Twitter is a rather flimsy value proposition to say the least. The idea that a company could basically take the My Space mood box and launch an entire product just based on that leads to TwitTwat. TwitTwat is the act of someone trying out Twitter because of all the marketing hype, then after using it for 2 weeks realizing that Twitter is a rather shallow application to be wasting one’s time using. One thing that the Twitter executives have hidden from the public is how many inactive Twitter accounts they have. Sure they hype that millions of people have accounts with them, but what they don’t tell you is probably half of those accounts stopped being used after a few weeks.

    For these reasons, I don’t see Twitter becoming the next killer web application. Right now you are seeing Twitter marketing everywhere financed from the $15 million that the CEO was able to convince some rather foolish investors to give him. Once that $15 million is burned through, Twitter will fall back into the darkness.

    As to building a following, it is the same concept that marketers have been using on My Space. The idea is that you start following someone and hopefully they will follow you back. Again, you can accomplish the same thing with My Space. The reason My Space is the better choice is that the value proposition for the end user (creating pages with graphics, songs, videos, mood box, bulletins, groups, blogs, etc.) is much, much higher than Twitter. Will Twitter ever reach My Space status? Never. There’s only so much of a value proposition that you can build on when you limit someone to one short sentence and you take a hostile stance towards Internet marketers.

    Knowing that Twitter is going be in trouble when they burn up all their advertising cash, I put some deep thought into Twitter’s value proposition, their unique selling proposition, and who their optimal target audience really is. I’ve come up with a headline that might really help Twitter (wink), a headline that really appeals to the type of person who would be most likely to not only use Twitter day after day, month after month, but even pay for Twitter at some future point in time. Drum roll…

    “Twitter… Now You Can Stalk Millions Of People Online.”


    […] fact, there’s been a great deal of articles on how Twitter can be used for marketing purposes and I think most of them can be condensed to the simple aim of tracking and directing attention. […]

    very very nice thank for sharing

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