Search:
Site   Web

SiteProNews

SiteProNews

Article Categories





Email This Post

Google has raised the collective eyebrows of the SEO industry this week with the release of their free PDF download: the Search Engine Optimization Starter Guide.

The Guide offers a very thorough introduction to SEO, including advice on creating search engine friendly pages and optimized META tags, as well as excellent tips on general web site usability and best-practice design methodology.

As a tutor in SEO, I was very impressed with the level of detail included in the 22 page document and will be recommending it to my students as an additional resource for their studies.

Apart from the more obvious elements of search engine compatibility, the Guide includes coverage of usability topics often overlooked by SEO advocates such as:

  • - Best practice for URL structuring
  • - Site hierarchy and navigation flow
  • - Using a custom 404 error page
  • - Best practice for using anchor text
  • - Link formatting and styling
  • - Correct usage of robots.txt
  • - Offline site promotion
  • - Usage of web site analytics

The Guide began life as a list of best practices for teams within Google, but staff felt that external webmasters would benefit from the advice, which could improve their sites’ crawlability and indexing.

Google’s Search Quality Team plan on updating the guide at regular intervals to keep the technical advice current.

Tags: ,

21 Responses to “Google Releases Guide to SEO”

thats gud news.. im downloading it

November 20th, 2008

More mis-information perhaps !

November 21st, 2008

Anything from Google has got to help. Thanks for the download link!

November 21st, 2008

Hi, thank you very much. I’m downloading and will do my best.

November 21st, 2008

I tell you guys are the best, things like this needs to reached buy those who have no idea how Google work, many of folks out there are being ripped off by fly by nights and I’m so glad to see articles that still support the true aspect of S.E.O.

Norman Flecha
STRAIGHTALK

November 21st, 2008

Very helpful guide, thank you.

November 21st, 2008

I will see to it that I use the very useful directions provided. Good Luck for the rest!!

November 21st, 2008

I love Google (even have a Google t-shirt)! I actually give stuff like this to my customers.

November 21st, 2008

Hope that will help me to do better

November 21st, 2008

Looks great, will read more about the manual when i get a chance. Thanks for the link.

November 21st, 2008

Very Informative. It’s that ‘get back to basics and build from there’ kind of report. All very good stuff. Having been involved with Google’s Adwords program for quite a while now at http://www.cheepwebb.com , we see the importance of relevancy and how relevancy patterns dominate from the website, the keywords, the ads, the titles, meta tags, anchors, content and landing pages. Too many websites are built without these relevancy patterns incorporated from the begining. Looking at your project from the front as well as the back with all this in mind sets a strong foundation for a web project.

November 22nd, 2008

Wow, great stuff. Thanks for bringing this to us so quickly!

November 22nd, 2008

About time we had a little more guidance, we optimise our own site http://www.fleurtations.uk.com and read everything that site pronews releases, amongst others, the problem we have found is that one momemt you are told that you can do something and the next this is either spamming or blacklisted. We have tried to build excellent content, with the exact keyword density and reputable links but still find that really poor sites feature higher in the organics than ourselves. This release will hopefully clear up a few grey areas, any truely informative help has got to be a good thimg.

November 23rd, 2008

This is why i Like Google. Always trying to help webmasters do the right thing.

November 23rd, 2008

thats what i was looking for from google.
Thanks guys

Tushar
November 24th, 2008

good news, ill try to implementation, and google index myblog soonest. thank you

November 26th, 2008

A good read, thx big G!

November 29th, 2008

This is excellent news. I agree with Salihu, this is also why I like Google. They provide quality information to help webmasters do the right thing. Thanks SitePro, with out the info from your emails I would be totally out of touch!!!

December 1st, 2008

Trackbacks

  1. Google Releases Guide to SEO | Search Engine Optimization
  2. Google is now giving out SEO advice | Ask Kalena
  3. IBSGG BLOG » Blog Archive » Google Releases Guide to SEO





Subscribe to SiteProNews Articles

Receive New Articles As They are Posted

SiteProNews Blog News

Google PageRank Sculpting is Dead
For those of you using advanced SEO techniques such as PageRank sculpting, you might want to listen ...
more >

The Google Brand and Money Making Scams
Aaron Wall's blog post "How to Make Easy Money on Google" takes a hard look at how Google's promotio...
more >

The Power of a Tiny URL
With the world wide web of social media and the constant reminder that this is not a fade but a real...
more >