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November 29, 2008

Google’s New PPC Keyword Tool

With very little fanfare, Google has launched a new keyword tool this month.

The tool helps AdWords advertisers identify new keyword opportunities that aren’t currently being used in their AdWords ad campaigns.

Based on the URL and initial keywords you enter, the Search-Based Keyword Tool generates keyword and landing page ideas that are relevant and specific to your website. I’ve only been playing around with it for a few days, but it’s already helped me pinpoint some keywords I’ve been overlooking in our PPC campaigns.

Two lists of keywords are generated when you enter your details. The first one is a list of keywords related to your page, meaning keywords that Google has extracted from your page copy. The second list relates to the specific search words and phrases that you entered in the search field.

For each list, the tool displays the following:

  • The average amount of traffic a search term receives each month on (and other Google search properties, such as
  • The approximate amount of competition you face for ad placement on these queries
  • A suggested bid amount for the keyword/s that may place your ad in the top three spots of the page
  • The frequency with which an ad for your website appeared for a given query
  • The frequency with which your ad appeared in the first page of search results for a given query
  • The page on your website that best matched the keyword suggestion (if applicable)

The tool is better than prior versions of both the Yahoo Keyword Selector Tool and the Google AdWords Keyword Tool, for two major reasons:

1) The bid suggestions give you an instant ballpark cost of adding keywords to your campaign based on actual competitor bids and you can pick, choose and export the ones you like into an Excel spreadsheet from the main report area. This time-saving functionality has been sorely missing from other PPC keyword tools.

2) By displaying the pages on your site that best match the search queries, the tool helps you choose the best landing pages for your ads without tiresome allocation by hand.

Right now, the Search-Based Keyword Tool is only available to US and UK advertisers. Have you tried the tool yet? What’s your experience been like? I’d love to know so please add your comments.

9 Responses to “Google’s New PPC Keyword Tool

    avatar Google’s New PPC Keyword Tool | | Webmaster News and Tips says:

    […] Google’s New PPC Keyword Tool No comments for this entry yet… […]

    Is this tool a replacement for the previous Google AdWords Keyword Tool?

    avatar Rika Susan's Flooring DIY News says:

    Thanks for this explanation of the new PPC keyword tool. I have just taken a quick look and can imagine that it will be very useful. Seems like Google is finally giving us lots of new stuff to work with.

    avatar Bob J says:

    Thank you for the heads up on the new keyword tool. We will test it to see how it works.

    Thanks Bob

    avatar SEO & PPC Consultant says:

    Its Kind of an old tool , isn’t it? Its been integrated in the adwords “reasearch” function for ages now lol

    Still, it is indeed a great tool, used by my self frequently, after a while you start to understand it and start to think like it!

    Thanks anyway, Phil

    avatar Jessica says:

    I use it all the time. I didn’t notice the change.

    avatar SEO & PPC Consultant says:

    If you really want a nice “keywords” research tool I suggest you look into a program called GCWv2 or Good keywords version 2, its everything you’ll ever need. oh and its free

    avatar squirrel says:

    just learning, but looks good.

    avatar SiteProNews: Webmaster News & Resources » Blog Archive » Googleâ??s … says:

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