December 1, 2008
You can easily increase you website profit online if you have the right marketing content and use good online SEO to promote it. The benefit of good online search engine optimization is that it can earn you an avalanche of free traffic through high search engine listings, while at the same time pointing prospects to some good online content.
The question is what is that content, and what online SEO should you be using? The answer to the first part of that question is obvious: the content you use must relate to the topic of your web page, and each web page must be optimized for one keyword, and one keyword only. Where most people fail with their online marketing is that they try to be all things to all people, and are not specific enough in targeting prospects to the right website pages.
To increase web profit online, it is essential that your marketing content is highly focused to the topic or product in hand, and that your online SEO is spot on, missing none of the elementary aspects of SEO, while taking advantage of the more advanced search engine optimization techniques that the vast majority either ignore or are unaware of. You can’t do much about other people’s ignorance, but you can sure take advantage of it!
Doing so, however, might take some specialized information on online SEO techniques and how to apply them to your advantage. You will no doubt be aware of the simple Meta tag rules, and how to use heading tags in your body content, but how are you with internal linking strategies, or being able to lead spiders by the nose around your whole website exactly as you want them to visit each page? No? Then you have a lot to learn.
Intimate knowledge and understanding of search engine optimization techniques such as the correct use of the ‘nofollow’ and ‘noindex’ tags can be critical to your success. The same is true of an understanding of latent semantic analysis and how Google is applying it to the Bigdaddy algorithm. How about the correct use of images, video and Flash? Are you fully conversant of how Google looks upon these? Probably not, because it might surprise you to know that Flash is not what is used to be in the eyes of Google spiders, and that the vast majority still does not know how to properly use images to their maximum benefit.
Marketing content is also very important, and writing articles is an excellent way to generate content both for your web pages and to use on article directories to advertise them. You will sell nothing if your web pages get no visitors, and two of the best ways to achieve that are to get a good listing on search engines for your main keyword and to publish articles that contain an advert for the relevant web pages in the author’s resource.
Marketing content can also be in the form of well written and SEO optimized articles, and in order to increase web profit online you must have good search engine optimized marketing content. Without that you are dead in the water, because your web pages will never be listed on Google, which is the most important of the search engines.
So, focus on your online SEO and your marketing content and you will increase your web profit online as a result of that. It is not as simple as you might have been led to believe, but if you can find the right mentor then you should find it a fairly simple task as long as you have a reasonable product and know how to market it online.
Peter Nisbet – For precise details on how to increase web profit online by the use of good online SEO and marketing content, check out Pete’s book SEOcious where you will also find other information that will help you to succeed.