December 2, 2008
If you have built a business website, it will only be successful if you can get targeted website traffic to visit it and stay on it long enough to get your message and act on it.
The level of success a website is likely to enjoy is usually related to the number of page views it gets each day. Page views are generated by unique visitors who surf onto your site to check it out or find the answer to a question or information about how to do something. If a unique visitor looks at three of your pages then your stat counter will add 1 to the Unique Visitors tally and 3 to the Page Views tally.
The more time a visitor spends on your site the more likely it is that they will get your message and take action. Enticing visitors to click through the pages of your website is a good way to keep them on your site.
You can increase page views in four easy steps:
1. Fill your site with relevant, unique, well written content
People are hungry for good quality relevant information and that is one of their key motives for surfing the Internet. It has been said many times before that content is king, but the fact is that content really is king when it comes to the Internet. If your site delivers the information they need, they will be more than willing to check it out and to bookmark it, return to it and possibly even recommend it to others. Your content will also get picked up by the search engines, so people will keep on visiting it and your page views will dramatically increase.
2. Keep your copy short and simple
Some people find it difficult to string a single sentence together; others never know when to stop! When it comes to website copy, remember the good old acronym, K. I. S. S. – keep it short and simple!
Serve up the information in concise and easy-to-read chunks. Keep your paragraphs short. People have short attention spans on the Internet. Don’t expect them to read a several thousand word article. On the Internet people tend to scan articles for the information they need. They will only read an article from start to finish if the style and content are so good that they can’t help but read everything.
3. Use proper highlighting and formatting.
The style and appearance is very important. If your website looks dull, with great chunks of hard-to-digest text, people will surf out as quickly as they surfed in.
You can increase the time they spend on your site by highlighting all the keywords and keyphrases. Don’t be afraid of white space, either. Generally speaking, highlighted text that is laid out with plenty of white space around it is attractive to the eye and helps the visitor to scan the page, which will be appreciated.
Break up longer articles into pages that deal with different sections of your theme and invite the visitor to “view more” or “go to next page” by posting a link at the bottom of each section.
4. Put article teasers and a site map on your main page.
Another way to increase page views is to place excerpts or teasers from your other pages on your homepage. Link each teaser to the respective webpage to encourage click-throughs.
It is also an excellent idea to provide a site map to make it easier for people as well as search engine spiders to navigate your site.
These are the four easy steps you need to implement to increase page views and get targeted website traffic to stay on your site long enough to get your message.
Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at http://www.blueridgemoney.info Sign up for a free Internet Marketing Newsletter here.