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December 3, 2008

10 Free and Easy Ways to Improve Your Alexa Ranking

website traffic

Alexa, which is owned by Amazon.com, gives away a free toolbar that you can download and install in your browser. Alexa is then able to keep track of the sites you visit and compute the traffic ranking of those websites, with a rank of “1″ being the assigned to the most visited site.

If you want a more technical definition, Alexa explains it like this:

“The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on a value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users).”

(http://www.alexa.com/site/help/traffic_learn_more)

In April 2008 Alexa revised its methodology so as to “aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users”. (http://awis.blogspot.com/2008_04_01_archive.html)

How accurately this method reflects the actual surfing patterns of all Internet users is open to question. However, if you bear in mind that by the end of 2005 the toolbar has been downloaded well over 10 million times you will realize why many people still think that Alexa offers one of the best approximations that we have of website ranking, especially for the top 100,000 or so websites.

That is why Alexa remains an important measure of a website’s status and is used as a quick way to assess the popularity of a website by advertisers looking for the maximum exposure for the their money. Websites with a higher Alexa ranking also tend to be trusted more than those with a low ranking, so it is in the interest of website owners to get their sites ranked as highly as possible with Alexa.

Here are some quick and easy tips to help you do that without spending a single dollar!

1. Install the Alexa toolbar and set your website as your homepage.

2. Copy and paste an Alexa rank widget onto your website. You can get the widget code at http://www.alexa.com/site/site_stats/signup. As well as informing your visitors about your Alexa rank, it will also keep Alexa updated about the number of unique visitors surfing your site.

3. Create a customized version of the Alexa tool bar, Then place a link on your site to the download page and invite your visitors to download it. You will also earn Amazon commissions every time a user shops on Amazon via the toolbar link.

4. If you have a WordPress blog there is a plug-in for Alexa Ranking (wp-Alexa-redirect-0.3plug-in) that you can use.

5. Submit your site to web directories. Although a lot of directories charge a registration fee, you can still find many that are willing to list your site free of charge or in exchange for a reciprocal link. A lot of the webmasters who browse web directories have the Alexa bar installed, so if they click your link it will help your Alexa traffic rank.

6. Become an active participant on Internet marketing and SEO forums. Again, a lot of those forum participants are already webmasters and a high percentage will use the Alexa toolbar when they surf. Place a link to your site in your signature and your rank will improve when any of those people click through.

7. A lot of Asian and Australian websites feature in the Alexa top 100,000 and you can bet that a lot of website owners will have the Alexa toolbar installed, so it makes sense to join social networking sites that are popular in those regions, such as:

* http://www.orkut.com – Orkut is owned by Google and is the second most visited site in India.

* http://hi5.com – Hi5 has an Alexa ranking of 17 at the time of writing this article.

8. Become an Alexa expert and post articles that discuss Alexa ranking and SEO tips. This will attract people to your site who may be interested in downloading your toolbar, or people who have already done so. Either way, it will be good for your Alexa ranking. You could even build a whole category of articles on your website devoted to this theme.

9. Set up a freebie page on your website and post a list of useful tools to attract other website owners to your site. Include another link to your Alexa toolbar download page.

10. Get into the habit of using Stumbleupon and other bookmarking sites to spread the word whenever you post a new article on your website or blog. Set up a group of fellow website owners so that you can have run reciprocal stumbling campaigns for better results.

If you apply these ten quick and easy methods you will definitely see an improvement in your Alexa rank and you should also start to attract more traffic to your site!


Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at http://www.blueridgemoney.info Sign up for a free Internet Marketing Newsletter here.

15 Responses to “10 Free and Easy Ways to Improve Your Alexa Ranking

    avatar 10 Free and Easy Ways to Improve Your Alexa Ranking | Dom.ir Blog says:

    [...] 10 Free and Easy Ways to Improve Your Alexa Ranking [...]

    avatar Niche says:

    An interesting post but I see very little value to artificially increasing Alexa rank. I have written a response on my blog under the post name Alexa Rank

    avatar 10 Free and Easy Ways to Improve Your Alexa Ranking | Amid People Search says:

    [...] 10 Free and Easy Ways to Improve Your Alexa Ranking [...]

    avatar John Sullivan says:

    Hi Very cool post. Whats weird is my Alexa is like 65K and I don’t know why no one comes to my blog:) I like how alot of people that have HIGH alexas say it’s wrong etc but the ones that have good ones swear by it same goes for Page rank Pretty funny actually :)
    Thanks
    My blog is Do Follow that helps also ;)

    avatar Diamonds says:

    Niche is right, not really worth so much the trouble. I’m not saying it won’t help but its just not very much.

    avatar Derek Anders says:

    Great article on Alexa’s ranking system. I am going to look into putting a widget on my site! Thanks.

    avatar Jhangora says:

    Thanx a lot for the tips :)

    avatar Vinod Sharma says:

    Thank you for all the information. I have installed a widget. However, I am not able figure out how to customise the Alexa tool bar.

    avatar paul says:

    I am going to look in to this further. I’m thinking of installing the widget on my site.

    [...] More on an alternative to Google SiteProNews on: 10 Free and Easy Ways to Improve Your Alexa Ranking [...]

    avatar SiteProNews: » 10 Free and Easy Ways to Improve Your Alexa Ranking | Grassroots Digital says:

    [...] SiteProNews: Webmaster News & Resources » Blog Archive » 10 Free and Easy Ways to Improve Your…. [...]

    avatar rakchashudu says:

    Nice article on improving alexa ranking. I also found that the fastest way to improve Alexa rank is to use http://www.alexage.com. Their service was great and now my blog is in Alexa’s top 50K.

    avatar JackMore says:

    I found many tips to improve the alexa ranking on the internet, but I have to say I’ve chosen the quick and easy way to improve the ranking of my team’s site.
    A few people recommended http://www.alexage.com to improve Alexa ranking.
    They worked great for us and our site’s Alexa rank is now in Alexa’s top 100K.

    avatar mark says:

    “I had found a great services to improve Alexa rank for your site, you should check out alexage
    They brought my site to Alexa’s top 50K in less than 90 days”

    avatar lishengli says:

    Thank you very much for your sharing

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