“exorbitant per click costs” – click fraud – here’s how to get rich with adsense – put up a series of pages focused on different high PPC keywords – purchase a bunch of cheap web hosting accounts to get individual IP address (or use an university or even use email phishing) write a script to go to the adsense page and click a link once every couple of months – ergo retire in luxury.

Big companies can’t figure out how useless PPC is and small know “in their gut” there is something wrong.

I don’t believe that anyone became rich with AdSense! I consider AdSence just another Internet experiment.
As far as small businesses not using PPC – small business have less money to waste; the big companies have large advertising budget and can afford to try many different things.

As a small business owner I can say that my advertising budget was eaten up with PPC before I saw any ROI. I have since shifted my marketing focus on improving my organic search standings and leaving PPC for the companies with enough money to accept a high cost for ROI.

http://www.rexxsales.com

Paid for advertising? for sure – as soon as I run out of ideas and places where I get results for free…PPC is not on the horizon as yet..and I doubt if it ever will be,
http://www.lannamoon.com

I am a small biz and PPC has worked for me but only after a lot of trial and error. Error = lots of $$$. Better luck at holiday time with PPC.

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http://www.sunshinedaydream.biz