December 26, 2008
How long do people stay on your site when they get there? In this article let’s talk about 8 ways to increase how long a visitor stays on your site so you can achieve more positive responses!
Getting traffic to your website is only half of the battle. The other half is getting them to stay long enough to complete a positive action. The more positive responses you get from your website visitors the better your Internet business will do.
Do you use any type of site statistic tracking on your site? Google Analytics is very good and can tell you how long a website visitor is staying on your site.
Before we get to ways to increase how long a visitor stays on your site lets talk about what positive response is. Since we know that everyone who comes to your website is going to leave you want to get them to do something positive before they do.
Examples of a positive response would be subscribing to your newsletter, clicking on a pay per click ad, filling out a lead form, bookmarking your site, subscribing to your RSS feed if you have a blog, going to another page on your site, buying something, contacting you by email for more information, and so on.
These are all things that someone could do while they’re on your site that would be considered a positive response. This also increases the amount of time that they spend on your site.
Okay back to the 8 ways to increase how long they stay.
1. Offer only fresh content. If your content is unique and interesting a person will spend more time reading it. Using private label right content is generally not the best way to do this because your visitors may already be familiar with it having seen it on someone else’s site.
2. Make your site interesting by adding video, audio, graphics, and so on to liven it up a little bit. Understanding how social media works is a very good way to come up with ideas to make your site more interesting.
3. Remind your visitors they can print out content on your website. While it’s printing it gives them an opportunity to look at other things on your site.
4. Encourage visitors to participate in a survey in exchange for a free gift. Once they complete the survey send them to another page on your site where they can access the freebie.
5. As opposed to sending your visitors to affiliate webpages, create a file with a redirect name to another page of your own. You will get credit for another page view and the time a person spends on your site will increase.
6. Pay attention to how fast your site loads. Today people are in a hurry and they do not have a lot of time to wait for webpages that load slow. If your pages are not loading fast consider what is slowing them down and change it.
7. Make sure your website is professional in every way. This includes the text that you are using on your pages. It should be easy to read and the pages themselves should be easy to navigate around them.
8. Brand yourself in every way so that as a visitor goes from one page to the next they always feel like they are still on your site. This includes having the same background color for every page including your blog. Your header should be the same on every page, and any logos should be consistent as well.
These are 8 ways increase how long a visitor stays on your site. By keeping your visitors around longer you increase the odds of having a positive response from more of them.
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