January 7, 2009
So, you have a Google AdWords account. You may have multiple Ad Goups and each Group may have multiple Ads. Did you know you can change all of your Ad Group Ads at one time? Many do not know about this or they are not sure how to use the AdWords Editor. I will show you, step by step, how to use the editor. This will change all or one of the ads on your account easily.
The first step is to download the Google AdWords Editor on to your computer. You can find the Editor on Google search or in your account. Once this is completed, open the Editor on your PC. You may have to use your search box to find it or you may find it in your Programs file. It does not install a shortcut icon automatically.
In the left hand corner, you will see the “file” dropdown box. Clic on “open account” Click there and a Pop up box will appear asking you to Add Acount. Click there and add the name of your account. Once this has completed you will want to “Get recent changes” This is in the upper left hand corner of the Editor box. It has a blue arrow pointing down, you can’t miss it. Click on this box to update the Editor before you make any changes. This will ensure you are making changes for all of your Ad Groups. It does not automatically know if you have added or deleted a group or specific ads.
In the middle of the page, you will see a column that has five boxes in it. Keywords, Placements, Negatives, Ads, Ad Groups, Campaigns. This is where you may make multiple changes to your campaign. We are dealing only with ad changes here. There are other articles where I Show you the tricks to other changes.
Click on the “Ads” box. This will bring up all of your current ads. You will see a box, with 2 triangles in it, that says “Make Multiple Changes” Click on this box. This will open a dropdown box that has 2 choices, “Add/Update Multiple Text Ads” and “Delete Multiple Text Ads” Click on the former, Add/Update. This will open a new box, “Add multiple Text Ads-Step 1 of 2”. On the upper area, there are 2 rectangles, the first is your campaign, the second is your Ad Group box. Click this box. From this box you may make changes to one or more of your ads. Scroll down to the bottom of the dropdown. You will see Click this. Next, at the bottom left of the big box you will see a very small box that says “Replace the entire contents of the destination ad groups with these text ads. Check that box.
Now you are ready to put your ads in. There is a space, in the body of the pop up. where you will put your ads in. I have a couple of tips to help with this. The first is: Pre write your ads and save them on a word doc or notepad. From there you can copy and paste them on to this area. Also, once you have saved your ads on notepad, you will have a record of what ads you have used in the past and can make a note of which worked and which did not.
There are 3 lines for your Google Ads. The first may only contain 25 characters including spaces. Punctuation is basically forbidden, you can have a question mark or exclamation mark but little else. The second two lines may have 35 characters each including spaces. Punctuation at a minimum. Do not write “click here” or such, as the Google Monster will get you. They will let you know by stopping those ads that do not qualify untill you fix them.
OK, now to put the ad copy in the box. start with the first line of the first ad. Put it in as you would like it to be seen. Then hit your “Tab” button. Now you can put in the second line of your ad as you would like it to be seen. Hit “Tab” again. This is where the third line of your ad goes as you would like it to be seen. Hit “Tab” again. This is where your visible URL will go. Your visible URL and your destination URL have to match. You can not put, for instance: www.SeeMe.com for the first and www.SeeHer.com for the destination. If your URL is too long for the first box, Google will assist you with your options. OK, you have just finished your first URL. Tab again. Now your destination URL comes next. Both URLs must be complete, IE: http://www.mysite.com. Great!
For the next ad, should you wish to show more than one, hit enter. This will put your curser under your first ad. Write in or copy and paste the next ad, using the “Tab” between each line. Complete each line with both URLs, “Tab” in between. Continue this until all of your ads are present.
Now it is time to load these on your Editor. After you have completed writing your ads, hit the “Next” button on the bottom right of the box. This will load your ads. Once this has completed you can hit “finish”. The box will disappear and you will see all of your new ads appear on the right of your screen. Once you have reviewed these, your next job is to post these new ads onto your campaign.
To post your new ads, look at the top of the Editor page. There you will see a blue arrow that is pointing up. Next to the arrow are the words “Post Changes” Click that arrow. A popup box will appear. It will count all of your changes. Once this is done, your will see a box on the bottom right of the box that says “Post” Click on that box. The Editor will go through your campaign and make the necessary adjustments for the pending changes. It will then begin to post the changes, deleting the old ads and then posting the new ads. This could take a few minutes depending on how large your account is and how many ads you are posting. Once the Editor has completed the task, you can close the box. On the main screen of your editor, you will see all of the changes that have taken effect. You can review them there. Next, go to your Google campaign and look at the ads…Ta Dah! All done.
I hope this has assisted you in saving some time and frustration with your Adwords campaign.
Russ Sutton, RN Empowers Individuals and assists the to succeed as Entrepreneurs by outlining a step by step method to Achieve their goals. Contact Russ today for a FREE personal consultation at www.The-Secret-to-Wealth.com and begin your new life of Abundance TODAY.