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January 29, 2009

Click Fraud on the Rise Again

The latest report by Click Forensics shows that click fraud is once again on the rise, jumping from 16% in the 3rd quarter of 2008 to 17.1% in the 4th quarter. More alarming, however, is the continuing growth of Botnet click fraud which has grown steadily from 9% in the first quarter of 2007 to 31.4% in the 4th quarter of 2008.  

The report cited other interesting stats as well.  The average click fraud rate on PPC ads in search engine content networks like Google AdSense and the Yahoo Publisher Network rose to 28.2%. A significant hit for any advertiser in a recessionary economy. Surprisingly, Canada topped the list for click fraud (7.4%) originating outside the U.S. while China came in at a lowly 2.3%.

To read the rest of the report, visit: