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January 29, 2009

Click Fraud on the Rise Again

The latest report by Click Forensics shows that click fraud is once again on the rise, jumping from 16% in the 3rd quarter of 2008 to 17.1% in the 4th quarter. More alarming, however, is the continuing growth of Botnet click fraud which has grown steadily from 9% in the first quarter of 2007 to 31.4% in the 4th quarter of 2008.  

The report cited other interesting stats as well.  The average click fraud rate on PPC ads in search engine content networks like Google AdSense and the Yahoo Publisher Network rose to 28.2%. A significant hit for any advertiser in a recessionary economy. Surprisingly, Canada topped the list for click fraud (7.4%) originating outside the U.S. while China came in at a lowly 2.3%.

To read the rest of the report, visit: http://www.clickforensics.com/resources/click-fraud-index.html

5 Responses to “Click Fraud on the Rise Again

    avatar CEOmike says:

    If you are in a very competitive high value keyword PPC segment – the click fraud is 90% or better. Why is anyone going to click fraud a $.25 click when they can do the same for $5 or even $1 PPCs. Google PPC and Adsense is a rip off for all but the .25 PPC advertizer. Even when you can prove that your clicks are fraud – Google customer service is ZERO!!

    avatar Michael says:

    It’s such a headache to deal with click fraud and I suppose it’s even harder to shell out more money for it. My business sees a lot of click fraud so I had to stop using Adwords and just focused on SEO results. My main keyword was costing me $2 dollars a click just to be on the firs page but I did find a way to tell if I had click fraud. I couldn’t really see who it was but I do have a way.

    If you use Google Analytics then you can set your range for today and not yesterday. By default they won’t show you today unless you click it. It’s by default the last 24 hours but if you look at today you can see your visitors minus a few hours delay. If you run the adwords campaign then you can see the visits and the length of stay and the bounce rate for those visitors. It’s a bit tricky but you can tell. I assume that if I have 10 clicks on that day and then I can see those bounce rates climb. If i have 10 clicks and 100% then I know all those clicks were fraud. Who clicks a PPC listing and then jumps off after only a second? I would suspect about 90% of them do and they are fraudulent clicks in my eyes.

    Michael

    avatar Diamonds says:

    Tell me about it, such a pain to deal with this Click Fraud… You have to constantly monitor, log and prove to Google. I hope Google improves their engine on determining which is which.

    avatar Content Based Search Marketing » Content Based Search Marketing does not suffer from Click Fraud says:

    […] Click Fraud is a significant added cost if you use Pay-Per-Click marketing . Click fraud is not a problem if you use a content based search marketing strategy. […]

    avatar Mark says:

    It is interesting that the expensive clicks are the highest targeted click frauds. At FreeKii we employ the strictest anti-click fraud metrics and our advertisers have never complained. Could be too that most of our keyword bids are less than $0.10/click making it less attractive for those click fraudsters.

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