February 6, 2009
Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog.
You see, just because I know what needs to be done doesn’t mean I always have time to implement it myself.
It is like the shoe cobbler’s children going to school with their shoes falling apart. I am so busy helping clients, I don’t have time to work on my own things.
The same may be true for you. You are so busy but you know you want to, actually you need to, Blog. So you start it and don’t necessarily have everything in place.
That’s OK. The key is to find out where you are lacking and create an action plan so you can take steps towards getting everything in place,
So, here is your checklist. Do you have:
A strategy in place? Do you know why are you Blogging? What are you hoping to accomplish? Do you know how often you have to Blog, what types of posts you need in order to accomplish your objective?
A posting schedule? Ideally you should have at least 2 new posts a week, and up to 5. Less than 2 is too little, and over 5 is often too much (unless you are a great writer and have lots of news and information to share, so you aren’t just writing fluff).
A comment policy? Do you moderate? If so, how long does it take to approve comments.
An ‘About Us’ section? Since Blogging is about connecting, sharing information and creating dialog to form relationships, you need to be sure to tell people who you are and what you are all about. Including contact information is a good idea
A Blogroll? Be sure to include NON company links. Point your readers to sites/blogs that you think THEY would be interested in reading. Yes, you can add your website, but please mix in some non-company sites as well to show people you are truly interested in being a resource for them.
RSS subscriber buttons? Give your readers a way to subscribe to your Blog, via a feed reader. Feedburner is a quick and easy way to get this done.
Photos, graphs or charts to create visual interest.
Videos to engage users.
Personality and opinions so people feel they are really hearing your voice and not just some regurgitated industry news.
Links back to relevant pages on your website.
A custom header graphic that doesn’t take up too much space but shows that your Blog is uniquely yours and not just some out of the box Blog platform that has no customization. Some people choose to have their header match the look and feel of their main site.
So go check out your Blog right now and see how you measure up.
Jennifer Horowitz is the Director of Marketing for EcomBuffet.com. Since 1998 Jennifer’s expertise in marketing and Search Engine Optimization (SEO) has helped clients increase revenue. Jennifer has written a downloadable book on SEO and has been published in many SEO and marketing publications. Check out “Blogging For Dollars” for more Blogging tips and advice. http://www.searchenginewebpromotion.com/home/a/