February 16, 2009
Article marketing on the Internet is a powerful way to make an online income. Articles can drive targeted traffic to your website and are a great way to brand yourself as knowledgeable in your field. However there is a right way and an unsuccessful way to implement your article Internet marketing strategy. This article covers the top 3 things you need to consider when you do your marketing on the Internet by writing articles.
The first thing you need to know is your niche. You can write the most powerful articles in the world that have god-like conversion rates, but if no one is interested in your niche, then it doesn’t matter because no one will be looking for your articles to begin with, let alone click through to your website. So if you are marketing to the crystal spittoon or the underwater smoking crowd, understand that you may not receive a whole lot of results for your efforts so spending your time writing better articles for these groups will be a waste of your time and efforts.
You want to make sure there is a demand for information in your target niche. The more you satisfy this demand in your niche, the more powerful your articles become. As a result, you should be spending a good portion of your time in your article marketing efforts researching the information your target market is hungry for. This strategy benefits you in the long run because people will begin to seek out your articles and follow up with your web site to receive more information.
The second thing you need to know is where to place your articles on the Internet. If you place them where no one is going to see them, then it doesn’t matter how well you write them. A great place to begin is to submit your articles to article directories. Article directories bring great exposure to your articles because people who are looking for articles to publish on their websites, in their newsletters, and elsewhere go to these directories to look for articles. It’s best to place your articles in article directories that are well known and get a lot of traffic. You can go to Alexa to get a good idea of how much traffic an article directory receives. The lower the Alexa number, the more traffic the article directory receives. You will also want to see how many pages of the article directory have been indexed by the search engines. The more pages that are indexed by the search engines, the better the chance your article will be found by those looking for the information in your article.
The third thing you will need to know is how much education your audience requires before they can make a decision to buy your product or service. If your audience required a lot of education before they make a buying decision, then you will want to use a different strategy compared to an audience that doesn’t require a lot of education before they make a buying decision. If your audience requires a lot of education, then instead of targeting your article marketing to an end product, you may want to target your article marketing to additional information products that will help them get the education they require before they would buy your end product or service. This decision is up to you to determine. A good place to start is to see what kinds of questions people are asking that will give them the information they need.
To be successful at making money with your articles you need to have a strategy that will get your articles out there, get them read, and get them to make money for you. Once you understand these 3 things, you will need to know how to convert the reader into becoming a buyer. That includes getting them to click from the article to your web site. When you understand and use these other factors, you are well on your way to supplementing your income via article marketing.
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