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By Nathan Navachi in Featured

If you want to set up a personal blog, a company website, or even a multi-million dollar social network, choosing the right hosting company for your website is paramount. Without laying this essential foundation, your internet site may experience frequent downtime, or worse still you could lose all of your important data.

With the five tips below I will show you how to make the right choice when it comes to choosing a company that can responsibly manage your website or blog.

Tip #1 – What is their advertising campaign?

If you head over to your local bookstore and go to the magazine section you will probably find a few magazines targeted to the web developer crowd. Often in these magazines there will be advertisements for web hosting companies that flaunt their impressive stats such as “99.9% server uptime” and others.

If a company is not running a legitimate operation, they would likely not be able to afford this type of advertising and also the magazine would pull the ad immediately if they began to receive a lot of negative feedback about this company. Any hosting company that you find this way will probably be a very safe bet for your business, because the more customers they have the more they have to keep their servers up 24/7 and put in place proper data backup procedures.

Tip #2 – What are other people saying about them?

One of the best ways to check and see if your web hosting company has a good track record is to see what kinds of reviews other people are giving them. Bring up any popular search engine and type in your host’s name with the word “review” afterwards and see if the feedback is positive or negative.

Tip #3 – How much does their shared hosting cost?

While the cost of website hosting has gone down dramatically in recent times and you likely can find a reliable hosting company for under 7 dollars per month for a small site, there is a scam that some shady hosting companies use which is to overload the amount of shared hosting accounts.

For your small monthly fee you may get a large amount of space and bandwidth, but the host counts on the fact that you are only going to use a small percent of it, so they will put more shared accounts on a single server than the server could handle if everyone used up all of their allocated capacity.

This means that with this type of account if someone else who had a shared account went over their bandwidth limit, it could bring your website down. Not a safe bet for someone who wants constant uptime.

Tip #4 – What kind of guarantee do they offer?

Even to this day the website hosting industry remains semi-anonymous, and there are a great deal of sob stories about people who lost all of their valuable data and literally their entire business overnight. But if your hosting company has a plan to take your money and run, it is not likely that they will offer a refund policy and money-back guarantee that is fair for customers.

Check to see what your hosting company’s policy for refunds is, and if they hold themselves to strict measures of transparency and accountability than it is probably a reliable company.

Tip #5 – Do you feel safe trusting them with your business?

Sometimes the most important tip you could follow is your gut feeling about whether or not this is a competent company. If they have a poorly designed website and no customer service then maybe it is not a safe bet for you.

And even if they do have all the bells and whistles on their website, if they do not return your email requests in a timely fashion then it may turn out that they are not a safe and reliable web hosting company.

Nathan Navachi is a 5-year online marketing veteran who recommends http://www.NathanNavachi.com for everyone who wants to increase their monthly earnings. Go to http://www.NathanNavachi.com right now to see how a clever software program earns over $6,000 in one day!

Source: http://www.submityourarticle.com

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By Joe Marchese in Featured

There is a quite battle raging in the advertising industry over who will become the Agency of Record (AOR) for marketers’ social media efforts. With traditional media for delivering advertising declining in reach and effectiveness, and an even greater call for advertising efficiency in a down economy, becoming a marketer’s social media AOR can be a huge win and provide a map to a much-needed new business model and revenue stream for agencies.

Further complicating matters, as technology improves and the proliferation of social networks continue, all media will eventually be considered social media. So those agencies that win the title of social media AOR today, may very well simply evolve into a marketer’s overall AOR, acting as the central point of all of a client’s marketing initiatives.

The battle for the social media AOR title is even crossing what was once well-defined lines within the advertising industry. It seems to make just as much sense that a marketer’s social media initiatives are handled by a public relations agency as it does to enlist a media buying agency. Maybe the creative agency is the right lead for social media efforts? Would it be better to have a small company focused on social media in its DNA, or a holding company, with its expansive resources? All seem viable, and all likely are. It will come down to who can evolve to meet the demands of stewarding a client’s social media efforts. Here is a brief look some of the players and what makes them a potential fit as social media AOR:

PR – Because success in social media is more “earned media” than “paid media” — and isn’t earned media what great PR companies deliver? It is obvious to nearly every advertiser that to be effective they need to be in people’s social content, rather than simply being placed next to people’s social content. It’s like the difference between being covered by the New York Times vs. buying an ad in the Times. Buying ads is just fine, and there will be a place for it, but it’s not the holy grail.

Media Agencies - Because “free media” is a bigger fairy tale than unicorns. There will be significant capital outlay to earn people’s attention in social media, which will need to be spread across various social media vendors and creative partners. It will be incredibly important to track real costs and measure ROI.

Creative Agencies – Because nothing is more important in social media than the idea and execution. With bought media, marketers were at least guaranteed reach even for bad ideas and bad execution; with social media, bad ideas and bad executions are over before they start. Additionally, social media is going to demand creative iteration and evolution based on real-time consumer feedback.

Research/Consultancies – Because “listen to the consumers” is the buzz phrase of choice for good reason. Social media provides as much, if not more, value as a way to listen to people’s needs and wants. Marketers can finally have the one-to-one relationship they have been looking for and do a better job of creating and distributing products people want. They just need a way to hear people, and be heard, through all of the noise.

Independent Focused Agencies – Because managing social media efforts requires not only a unique skill set, but a unique relationship between a client and its social media agency. Independent agencies focused on social media have the advantage of structuring their offerings, relationships and organization to maximize return on a client’s social media initiatives.

Holding Companies – Because if you think about it for a second, they have all of the above, all of the pieces of the puzzle; fitting them together seems to be the tricky part. But if the holding companies can pull from their various resources to provide an overarching social media solution, it might be hard to compete with them.

Search Engine Marketing Agencies – Because their DNA is based on the type of ongoing, iterative relationships (re: partnerships) necessary to allow success in social media. SEM firms redefined ROI for marketing initiatives, and while social isn’t search, it’s not broadcast, either.

In the long run, marketers will need agencies that possess all of the above skill sets — or at least one agency proficient in coordinating a seamless effort across all of the disciplines required to activate their brands in social media. Who do you think wins? What else will they need? Leave your comment here and/or @joemarchese ( www.twitter.com/joemarchese) me on Twitter, to continue the conversation.

Joe Marchese is President of socialvibe.

By Cheslsie Lloyd in Featured

blogIt is amazing how many different ways there are for people to make money on the internet. For this very reason, the internet is filled with entrepreneurs looking to make it big. If you too are wondering how to make money online today, one method that is gaining in popularity is blogs.

More and more people are beginning to realize that blogs can be a great way to make money. It is becoming almost essential to have a blog in conjunction with a web site. The two compliment each other nicely and give you a legitimate chance to make money online today. Here are a few ways for how to make money online with blogs.

By Peter Nisbet in Featured

Serious internet business tips are needed by people who are new to online marketing, specifically those who have been made redundant or are otherwise jobless. However, there is difference between those jobless through redundancy and for any other reason, in that the redundant generally have a cash fund with which to fund their serious internet business activities.

If you have money to spend, keep in mind that it won’t last forever, and that you will eventually need an ongoing source of income. You might think you will easily find a new job, but will you? In this economic climate jobs are hard to come by, and businesses tend to be laying people off rather than employing them.

If you were made redundant, then offered the opportunity to start up a new serious internet business, as opposed to an online business used for fun or as a source of spare cash, for an expenditure of less than $1000 of your redundancy payment, would you consider it?

That $1000 won’t last long in any case – if you aren’t at home getting immersed in your online business you would be spending it travelling around seeking work, paying increasingly larger credit card bills, or even wasting it in bars or hanging out with your friends, depending on your age and responsibility. I know, because I was in that situation, and I wasted my money on all of these until I saw the light. Here are some tips on how to approach a new business online, and to start up your own serious internet business.

What Are Your Skills

Everybody knows something about something, and there is normally somebody somewhere in the world that will pay for your knowledge. Step 1 is to make a list of what you know or can do. If you have a trade, such as carpentry or plumbing, you can offer your services from a website. Are you a good writer? Lots of freelance work is available (many like me employ article ghost writers); can you draw – lots of work in website graphic design; can you train dogs, play a sport, quilt, embroider, fish, juggle, tame lions or know a great cure for psoriasis?

Make a list of things you know or can do, and decide which of these you can market: write an eBook, provide a regular course, make a video, review products, compare prices, offer your services (online or locally), etc. Believe it or not, that is how just about every individual gets started online.

Even the late Corey Rudl, one of the internet greats who was earning $10 million a year when he died at 35 years old while racing his Porsche, started off by selling an eBook about how to buy cars at discount prices.

You Have No Skills?

If making half a million dollars a year can be defined as a serious internet business, that is what some people earn simply by selling other people’s products.

It is called affiliate marketing, and if you focus on selling electronically deliverable goods such as eBooks and software, with no replacement cost, the average payment is 50% of the sales price. If you sell $57 eBooks, you make $28.50 for each sale – and you can sell loads of different products!

Your Niche

Whether you are selling your own products or skills, or those of other people, the subject of these products/skills will be your niche. If you have a variety of different products or skills, then organize them into niches because it will be difficult to succeed unless each website focuses on only one niche. If you have more than one niche you will need more than one website, though subdomains (website directories) will also do in place of more websites or domains.

Your Online Store

You need somewhere from which you can advertise and sell your products or services. Most people use a website, but you can also use a blog or some other online platform.

A blog is OK for those wanting to make spare cash, but you need a website for a serious internet business. Don’t get me wrong – it is possible to make millions from a blog, but the newcomer that has to make a living is better with a website, and then use a blog to promote the website.

There are many different kinds of website, but each has to be set up in web space that is provided by a web host. You will find lots of web hosting services online, and you have to decide which is best for you.

Website Design and Promotion

This is where it gets interesting. Your entire website is known as a ‘domain’ and you need to decide on a domain name and register it with the DNS (Domain Name System). You then have to design your website and promote it.

Website promotion involves designing and writing the content of the site to attract search engines, so that your site will be listed on Google, for example, and to promote or advertise it in as many of the different ways available as possible.

The content of your site should revolve around your product or service, and if you are running a serious internet business then your promotion should focus on getting visitors to your site, and the website itself should have three major objectives:

1. To retain the attention of visitors with a good headline and interesting content that should be relevant to your niche. You have to keep them on your website until they make a purchase.

2. To collect the first name and email addresses of visitors so that you can keep in contact – few people will buy your products on their first visit.

3. Ultimately to make a sale, but also to keep in touch with your customers.

Every serious internet business should be based on the above factors, and if they are then they are more likely succeed than if not. These are not easy to achieve without good advice, and there is a lot more to a successful online business than just the mechanics, which is what the factors above are.

You also have to take action, don’t get bogged down by trying too many programs at once, but focus on one, and persevere. Every serious internet business is based on perseverance and carrying on when things don’t seem to be working. The light bulb will suddenly switch on, and you will succeed if you don’t let intermediate failures get you down.

Pete is writing through experience, and if you want his help in avoiding the traps that he fell into, visit Serious Internet Business Guide where he will help you to make the right decisions.

Source: http://www.submityourarticle.com

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By Mel Strocen in Featured

GoArticles was launched back in 2001 and is one of the oldest and most trafficked sites in the Jayde Online network. Currently, the site has more than 1.2 million articles and receives more than 2,300 article submissions daily. But, with traffic and popularity come abuse, specifically in the form of article spam.

We’ve introduced several spam control measures in the past year such as “report article spam” links, automated duplicate article removal and article length guidelines, but the deluge of sub-quality content keeps coming. So, new measures are called for and we’d be interested in receiving feedback from both readers and authors on the quality control measures currently being contemplated :

1. Deletion of all articles under 500 words in length. It’s unlikely much value would be lost even if the minimum word count was raised to 650 words. Has anyone actually learned anything of value from articles where the guidelines posted by the author or distribution service are longer than the article?

2. Much stricter membership criteria. Plagiarism and outright copyright violation are epidemic. Introducing an ID system for authors that goes beyond email verification might go a long way to alleviating these problems. 

Other measures are under consideration as well, but feedback on the two above, along with your perspective on the state of article quality and marketing would be helpful.

By Bill Thomas in Featured

I was up at a friends place the other day and he mentioned somewhat casually that he was closing his store down and moving to another location. Since he had operated at that location for about ten years, I was surprised by this revelation. When I asked him the reasons for his relocation he replied quickly, “Bill, if you want to make money in this business, you’ve got to go where the traffic is” While this statement may seem somewhat simplistic, it’s good sound advice regardless of what type of business you’re operating. It’s no different in the world of Cyberspace because without sufficient website traffic, your chances of success are slim and none. While there are numerous methods of building web traffic, the reality is that it takes time and effort to build a web presence and steady traffic. While many traffic building strategies cost money, the good news is that many site traffic builders are free. Some excellent ways to increase traffic that are low cost and even free are; reciprocal linking, traffic exchanges, writing articles and posting to forums.

One of the methods of increasing web traffic that many employ is linking to other sites. While there are a multitude of linking stategies, the one I’m referring to is exchanging reciprocal links with other sites. The first time I used this strategy was with an ‘Oldies Internet Station’ I had started several years ago. While our site was mainly about Oldies music, I was aware that there were many related sites such as collectibles, movie posters, CD and record sales, nostalgia sites, etc., that would be very interested in a reciprocal link exchange. After emailing several related sites, I received replies back from a few that were very interested in exchanging links. These savvy site owners quickly realized the advantage of linking to none competitive related sites. This has a been win-win situation for all of us, and I still receive targeted traffic from many of these sites today! If you decide to go this route look for sites that relate to what you’re about, but don’t try to link to sites selling the exact same thing. Linking to other related sites can be a great way to build long term traffic. The thing is, you just never know how much traffic one site can bring you over time.

Another method of building traffic is through the use of Traffic Exchanges. The mistake that many people make in using them is that they try and sell some product directly on the exchanges. A much more effective way to use traffic exchanges is to build a network of people who will continue to build traffic for you years from now. There are a couple of basic approaches to achieving this. First, you join numerous traffic exchanges and link one to another. For instance, you would advertise site A’s link on B’s site, B’s on C, etc. A more effective way to do this is to advertise one U.R.L. that has numerous exchanges intergrated into it so that by simply joining one site, your prospect could conceivably sign up for numerous exchanges under you. A couple of things to bear in mind; many of the people that sign up under you will do nothing. This is a fact of life, and you’ll have to have patience and understand that it’s simply a numbers game. You need to be persistent and understand that sooner or later you will sign up a go getter that joins all of your programs and actively works at building his and your business. It’s also a good idea to set-up your own unique pages. With so many people surfing the exchanges with the same affiliate pages, their effectiveness becomes quite diluted. Create a simple page or two and advertise them on the exchanges. Traffic exchanges can be a great way to increase web traffic but it does take time and patience.

Another one of my favorite ways of building long term traffic is writing for article directories. There are numerous benefits to be had by writing and distributing articles through Article Directories. First, is the direct traffic you receive from people who read your articles and click on the link in the ‘Resource Box’. But the real kicker occurs when a webmaster or some other person with a website decides to post your article on their website. Not only will your article be posted for all interested readers to see, but your article will also include your Resource Box with your links pointing back to your site. Finally, as your articles and incoming links increase, more weight will be given to your links since search engines often give added weight to sites with many revelant incoming links. Undoubtably, writing articles for directories is a real win-win-win situation!

Lastly, another great way to increase website traffic is through posting to forums. An online forum is a place where people come together to exchange ideas on subjects of interest. The way to use forums to increase traffic is when you sign up for a forum they will allow you to include a ‘signature’ at the end of your posts, which is usually three or four lines of text which allows you to advertise yourself and your website. The key is that everytime you contribute a post, you are literally advertising yourself and your business. Another thing to bear in mind is that Google indexes forums looking for relevant content, so if you’re a regular poster, you’ll receive lots of FREE advertising and traffic. A couple of things to keep in mind; when posting make sure that you’re adding something of relevance, don’t just add a ‘me too’ sort of post. Also, when joining a forum, make sure that you’re allowed to include your signature. Some forums require you to post 50 times or more before your signature is included. Be certain to understand the Forum’s rules before joining.

While building long term traffic takes time and effort, it will help lay the foundation that produces tomorrow’s success. Start today by using some of the free traffic builders, and be patient. Rome wasn’t built in a day, but…it was built.

Bill Thomas is actively engaged in Internet business pursuits. He also contributes articles on life, business and other topics. His current website is..Create Income from Home with your own Cash Generating Internet Business. http://www.billthomas.ws

Source: http://www.submityourarticle.com

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By Jerry Bader in Featured

website designSeven. It’s just a number like any other, but it does seem to come up on a fairly regular basis. There’s the Seven Wonders of the World, The Seven Deadly Sins, and the Seven Dwarfs: Happy, Sneezy, Sleepy, Bashful, Doc, Dopey, and my personal favorite, Grumpy.

Phone numbers are seven digits, and they say the optimum brand name should be no more than seven letters long. Seven it seems is a magical number, as the average human brain can only grasp seven things at a time. Interesting, my wife says I’ve got trouble with two, never mind seven, but that’s another story.

By Brian Cooper in Featured

Google Street View, a Google Maps feature that lets users see images of streets and the surrounding areas, continues to generate controversy. Since its launch in May 2007, the feature has prompted questions about whether it constitutes an invasion of privacy, complaints about inappropriate images, and even a lawsuit.

Aaron and Christine Boring vs. Google

The lawsuit came from a Pittsburgh couple in April 2008. The couple lives on a private road. However, Google’s Street View team travelled down the road and continued taking images all the way up to the couple’s home. The images were then posted to Google Maps and included close-ups of the couple’s home, swimming pool, and outbuildings.

Google’s response? “Complete privacy does not exist in this world except in a desert, and anyone who is not a hermit must expect and endure the ordinary incidents of the community life of which he (or she) is a part.”[i]

While Google’s assertion that its Street View imaging team is an “ordinary incident of community life” is far-fetched, Google does make some good points in its response. Namely, that the plaintiffs could have simply requested that Google remove the offending images from Street View via a form available on Google Maps. Instead, the couple filed suit and in doing so have made the matter public record and ensured that the images will be viewed by even more people.

Since the lawsuit, Google has removed the images in question, but the suit remains open.

The Borings’ Neighbors

On Goldenbrook Lane, a nearby street, some of the Borings’ neighbors also had an incident with the Street View team. In this incident, the Street View team drove up Goldenbrook Lane and into the driveway of the McKee residence. They continued to drive, snapping Street View images the whole way, up to the garages of the McKees.[ii] While it appears that the McKees didn’t resort to a lawsuit, Google has removed the images of the home that were taken from private property from Street View.

Street View in California

In California, the antics of the Street View drivers continued. Drivers reportedly went on over 100 private roads in Sonoma County according to an analysis done by PressDemocrat.com. In another instance, Street View drivers went past two no trespassing signs as they photographed the 1,200 foot private road leading up to Betty Webb’s house in Humboldt County. In another incident reported by PressDemocrat.com, Street View drivers ignored a no trespassing sign, passed through a gate, and drove through someone’s yard on a dirt road near Freestone.

Street View and U.S. Military Bases

In March 2008, the Pentagon requested that Google remove some images of military bases taken from public streets due to the potential threat those images posed to national security. “It actually shows where all the guards are. It shows how the barriers go up and down. It shows how to get in and out of buildings,” said General Gene Renuart, commander of U.S. Northern Command.[iii] According to Google spokesman Larry Yu, Google has honored the Pentagon’s requests.[iv] However, the Pentagon was still reviewing the many images of military facilities that were included in Street View.[v]

Street View Goes Global

After the complaints in the U.S., other countries warned Google that Street View would have to be modified to comply with their stricter privacy laws. To this end, Google has improved facial recognition technology so that it can find faces in images and blur them so that they are unrecognizable. This technology has also been applied to license plates. The blurring feature has since been applied to U.S. Street View imagery in addition to images in other countries where Street View is now available.

Accountability

While Google has removed some of the aforementioned locations from Street View, the burden to monitor Google’s actions, be it Street View or other Google services, continues to fall on people like you and me. With regard to Street View, Google argues that “many people-visitors pulling in the driveway, neighbors turning around at the end of the road, deliverymen delivering packages-can all plainly see the exterior of the (Borings) home.”[vi] While these examples are likely accurate for the Borings and the population in general, they involve people that we know or strangers that we requested to come to our homes. Private residents didn’t request that Google visit these neighborhoods nor would residents reasonably expect that someone would be driving down their streets taking photographs of everything. In fact, I suspect that if you or I were to do the same thing, someone would call the police and we’d have some difficult questions to answer down at the station.

Potential Consequences

So, what could the consequences of Street View be? Well, while the feature has been used to aid police in a kidnapping investigation[vii], I think the feature could be far more useful to criminals. For example, a criminal could use Street View to case a neighborhood-checking Street View for cars that are parked in garages or driveways so they could know when someone isn’t at home, scan the yards and windows for any signs indicating that homes have security systems, check the proximity of neighboring houses using Street View and Google’s satellite imagery, look for signs of pets that could pose problems for a thief, see if the homes have newspapers delivered (which might help the thief determine if the residents were on vacation) and, assuming the criminal found a good candidate, select a few potential access points (like open windows) for breaking into the home. If the Street View car happened to pass through your neighborhood on garbage day, the camera might even capture the box of that new HDTV you got. Scary, huh?

Protecting Your Privacy

So how can you protect yourself? First, check your address using Street View. To report a concern with Street View imagery, enter the address you desire and click “Search Maps.” Then, click “Street View” in the thought bubble that appears on the map. Once the “Street View” image appears, click “Report a Concern” in the bottom left corner of the Street View image and enter the details of your complaint.

Second, be mindful of how your information is used and act when you feel your privacy is being threatened. Google’s Street View can be a helpful tool, but it is meant to help Google sell ads and make money, not protect your privacy. You can write your local, state and federal representatives and even the local paper to voice your opinion.

Oh, and if you believe as Google does that “complete privacy does not exist,” then you should check out the house where Google CEO Eric Schmidt reportedly lives using satellite imagery from Google Maps. It looks like he has had some construction done in the past few years. A simple Google search of the address (366 Walsh Road, Atherton, CA) will tell you that Schmidt merged two adjacent lots in 2001[viii] to create the new lot and then added a new fence, retaining wall, and drainage in 2004.[ix] Eric, that creepiness that you’re feeling is probably approaching the level of the people who had Street View vehicles in their driveways. So, while it is Google’s mission to “organize the world’s information and make it accessible and useful,” the company should thoroughly consider how that information can adversely impact the same people it is meant to help.

About the Author

Brian Cooper is the Director of Online Public Relations at Medium Blue, where he promotes the company’s clients on the Internet. He has a bachelor’s degree in marketing and a MBA in management from Georgia State University where he graduated summa cum laude.  His articles have been published on numerous websites, including The American Chronicle, IM Newswatch, IT Business Net, Search Engine Guide, SEO News, Site Pro News, and TechLINKS. Medium Blue Search Engine Marketing was named the number one organic search engine optimization company in the world by PromotionWorld in 2006 and 2007.

[i] “Preliminary Statement.” Boring vs. Google, Allegheny County, PA

[ii] TheSmokingGun.com “Google is in Your Driveway!”

[iii] Reuters. “Google pulls some map images at Pentagon’s request.” Mar. 6, 2008.

[iv] Ibid

[v] Ibid

[vi]“Preliminary Statement.” Boring vs. Google, Allegheny County, PA

[vii] Telegraph.co.uk. “US police use Google Street View to find missing child.” Jan. 9, 2009

[viii] Town of Atherton City Council Minutes, May 16, 2001.

[ix] Palo Alto Online, September 24, 2001.

By Steve Shaw in Featured

When you’re marketing your website, you’ll soon discover that you’re doing lots of writing. You’re probably doing article marketing (which is a great way to build long term traffic to your website), you might have a blog, and you also might be participating in any number of social media outlets.

Content is what makes the web go round, and when you’re creating pieces that will be seen by people for years and years to come, you want to be sure that the content you’re creating is high quality and something that you can be proud to have your name attached to.

But how do you find the time? How can you write an article here, and a blog post there, and a Squidoo lens there and not get burnt out?

The answer is multi-tasking your marketing content.

This means that pretty much every piece of online content you create can serve multiple purposes, which let’s you get maximum bang for your marketing buck (and effort)!

I’m happy to share with you a few of my trusted content multi-tasking tricks:

1) Turn blog posts into free reprint articles.

This is a favorite of mine–if you have a blog, you have a steady stream of article ideas and outlines at your fingertips.

All you have to do is:

*First off, be certain that your post is “article worthy”. If you’ve got some ‘how-to’ posts or ‘Top Tips’ posts, that’s great. Remember, your article should be educational, so any post that teaches readers how to do something is a perfect candidate.

*Rework the post so that it’s a unique piece of content. Don’t simply submit an article that is an exact replica of your blog post–on your own site you want to have as much unique content as possible, and you want to get credit for that post as being created by you and only published on your site.

Instead, use your blog post as a bouncing off point (sort of like an outline) for your article. I usually use my previous month’s blog posts as outlines for the next month’s articles.

For example, the posts I publish in January will be reworked to be submitted as unique articles in February. That gives me a steady stream of article ideas, and it helps me get double duty out of marketing content.

*Tweak your article so that it conforms to article marketing standards. Unlike blog posts, articles do have word count limits. You’ll need to keep your article between 400-1500 words.

Also, if you’ve made any references to your business or website in your post, you’ll need to leave that part out when writing your article, because free reprint articles don’t contain promotional content.

*Limit your links. The fewer the better really–most article publishers want authors to limit their links in the article body, and many have limits on the number of links they’ll accept. If you can create a link-free article, then that’s great!

2) Turn your articles into a free e-book.

If you’ve got a dozen or two quality articles under your belt, you’re well on your way to creating an e-book.

Also, why not consciously create an outline for an e-book and then write articles based off that outline? Then you can get double duty out of that content–it can be used in article marketing as well as an e-book.

Once you have your e-book assembled, you can then offer it as a lure in your resource box by saying “come to my website to claim your free e-book!”

3) Turn your articles into a newsletter.

If you’re writing enough articles to do article marketing, then you have enough content for a newsletter. A newsletter is a great way to build your list and reach target customers directly, so why not take your well-written helpful article and use it in your own newsletter?

If you need other content to flesh out your newsletter, you can of course choose a few free reprint articles to do the job!

From looking at these suggestions, you can see how one brainstorming session can have a ripple effect on your marketing content. You can also see how one writing session can pay off today, a month from now, and also repeatedly for years to come in various forms and in multiple channels.

Let’s make our lives easier, shall we? It’s time to start getting double (and triple!) duty out of our articles!

Save even more time by submitting your articles with SubmitYOURArticle.com, getting maximum exposure for minimal effort. Steve Shaw created the web’s first ever 100% automated article distribution service, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=>
http://www.SubmitYOURArticle.com

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By Chris Brown in Featured

One Page, One Subject.

Building a new website and looking for a good search engine results ranking is getting to be a major challenge, now that most subjects you can possibly think of are covered by a variety of pages. All the major subjects such as travel, sport, news and sales are covered by millions of web pages. This means that getting top search ranking is really difficult to achieve, and hence the growth in SEO services as authors battle it out for top spot on those all important google results pages.

Even when your subject matter is a little off the beaten track, you’ve probably found you’re locked in a search results battle with all sorts of other sites and related topics. This is where the niche window starts to open, when you see other results coming up next to yours that are not offering quite the same service or information that you are. There’s really no need to be in competition with these sites.

As the web develops and expands, the chances are steadily increasing that a user searching and finding a site will find one where the content is an exact match with their interest. For web authors this means one thing, its no longer sufficient to produce one page covering multiple topics – you need to split up your content.

Doing this is simple enough. Read through your own content and split it up into the different topics or aspects that you cover. Now filter these sections of the information onto different pages, each keyworded to their own niche. Of course you should take care to have a home page that retains the address of your existing one, so that you don’t lose that hard won place in google’s index.

The smaller the niche, the higher the rank.

Lets imagine you had a site about shopping bags. You could cover size, strength and design of bags on different pages. This way, someone searching for shopping bag strength can find a page right on topic, and google will rank it very highly for relevance.

The more comprehensively a subject is covered on the web, the smaller niche you need to target. This provides an opportunity to create a high ranking page even on a subject as comprehensively covered as a pro sport, provided you’re covering information on a small enough niche. Maybe just the history of shirt designs for a particular football team, or the length of downhill courses at different winter Olympics locations.

Don’t contaminate your content.

A friend of mine built a web site to sell his rental apartment in Cyprus. On his front page he also included a short list of places where you can buy flights to the island. He thought that by doing this his page might come up when people searched for flights, but of course there’s no possible chance he could rank ahead of all the airlines and travel companies, so in practice all he’d achieved was to reduce the relevancy of his site to the core subject of rental apartments in Cyprus. Of course his customers may well want flight advice and he should provide that, but it must be on a separate page.

The point you need to remember is that however tempted you might be, don’t try to cover a second subject on the same page, because this will reduce the relevancy of the page when someone searches on your core content.

Let Google do their job

Remember what google’s job is – to bring the best information to the top of the results page. Of course we can spend a lot of time trying to work out what google’s definition of ‘best’ is, but you don’t need to worry about that. For a niche site the definition of best is what you and your readers think it should be. Its down to google to develop their rules to bring your site to its rightful place in their search rankings, and we all know they’re constantly changing their rules to try and achieve this. There’s one simple rule that will hold good through all the rule variations, a site dedicated to the subject a web user searches for will always be rated better than a site covering a wide range of information.

You can use this knowledge to create successful new websites. A page can cover the smallest imaginable subject width and still be a success, so if you have knowledge on a narrow subject, and one that could be of interest to other people, this could be an ideal subject for a website. Given this size of the web and the number of users, what subject could there be that isn’t of interest to anyone?

Of course the first test you should always do with a new web project is to do a trial search before you write a single word, and see how well covered the subject is already. The more coverage a subject already has, the smaller niche you’ll need to target.

My most successful websites have been created in response to failed searches for quality information, times when I can’t find what I want on the web. I’ve then gathered the information I want for myself, by researching around the web, libraries and friends for bits of information, done my own trial and error research and assembled all these results into a brand new body of knowledge. All that’s left is to write it up the article.

Your readers will help you develop your site

Website content development only really starts in earnest once you’ve got a new site moving up the rankings on a niche topic and developing a readership. Make sure your contact details are easy to find because readers tend to get in touch with additional information and questions. This helps you build the content and make sure you’re targeting the information people want.

About the author. Chris Brown has been producing niche web pages (such as yahtzee.org.uk and recordstocd.co.uk) for nearly 10 years and runs local web building tuition sessions in Manchester, England.

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