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March 17, 2009

Blogs, WordPress and Google

It’s no secret that a continually updated website with new content being added regularly stands a good chance of doing well in Google. One of the long standing methods to regularly expand a site’s content is through the use of a blog.

While there are numerous platforms to choose from for managing a blog, few can compare with the immense flexibility offered with WordPress, and at a cost of free, the price can’t be beat either.

Google likes fresh new content, and setting up a blog on your site, assuming it is updated often with interesting and relevant material, can be one of the best things you can do to help out your search rankings. The beauty behind WordPress is that there is a wide array of totally free plug-ins you can easily install that will make your blog totally search engine friendly.

The following are some basic guidelines and essential plug-ins you should consider when you install your WordPress blog.

Template Design
The first configuration you need to do is work on customizing the design template to match your existing site. I suggest finding a template that matches as closely as possible to the look you are going for then work on tweaking its graphics, colors, and other particulars till you achieve the desired appearance.

Most of your changes will occur in the header.php, footer.php, index.php, and page.php files in the theme editor, however, the theme you install will dictate which files actually need to be updated. You will also need to make some adjustments to your CSS file. These changes all involve working with code and graphics, and are most likely left to a professional.

Once you have your design set up, the rest of the customization is considerably less technical. The following are suggestions that most people can do themselves and you probably will not need an expert to help you here.


The next thing you need to do is customize your URL’s. You do not want the default post URLs (“pageid=#”) as they are simply not search friendly and you want your default names to have some meaning to them. While you can customize your URL’s with various plug-ins, you may not always think to do this, so be sure to have a default you can live with.

Under the settings tab in your dashboard, click on permalinks. Here I suggest choosing one of the settings that includes the post name. Including the month and year is totally optional as it will have little to no impact on your search rankings, but you definitely do want to include the post name.

WWW or no WWW
With WordPress, there is no need to worry about the www vs no www redirects. It is handled for you, but you do need to select which variation you want, and it’s very simple to do. Under “General Settings” you will see two fields; one for “WordPress address” and the other, “Blog address”. Ensure that both these fields include the “www” (or not), whichever you prefer, and that’s it. (I always recommend using the “www” version of your URL as most people linking into your site will use it, and this will help keep a consistency among your site.

Required Plug-ins
There is an almost endless supply of free plug-ins out there that you can add to your site ranging from photo galleries and spam protection, to social media integrators for Twitter, Facebook, Digg, and others. While many of these others will benefit your blog and search rankings, the XML Sitemap, and SEO plug-ins are truly essential.

SEO Plug-in
When setting up your new installation, the first plug-in you need to install is one that will allow for totally customized title, meta description tags, and page URL’s. There are a number of tools that do this ranging from the widely popular “All in One SEO Pack” to a relative newcomer “HeadSpace2”.

While I personally have yet to try HeadSpace2, it is high on my list, as it has been recommended by many industry professionals as the best WordPress SEO plug-in. For any new blog installation I highly recommend this plug-in be installed right away.

XML Sitemap Plug-in
To the best of my knowledge, HeadSpace2 does not have an XML sitemap option, and as such I highly recommend “Google XML Sitemaps”. This plug-in will automatically generate XML sitemaps for you on the fly and submit it to Google every time you add, remove, or update a page or post. This helps ensure that Google has the latest information at all times. It’s a very simple plug-in to install and configure and once setup, you can forget about it and it will do the job for you.

A well optimized site loaded with relevant content can do very well in Google if setup correctly. The power of WordPress can make this process incredibly easy so all you have to worry about is writing those great articles and selling your customers. The plug-ins and functionality of WordPress are endless and when installed correctly can make the optimization of your blog considerably easier, increasing your chances for top rankings.

Scott Van Achte is the Senior SEO at StepForth Web Marketing Inc.; based in Victoria, BC, Canada and founded in 1997. You can read more of Scott’s articles and those of the veteran StepForth team at or contact us at

14 Responses to “Blogs, WordPress and Google

    Thanks Scott, I liked the heads up on headspace2 and will try it out.

    Please Check out our wordpress whitepaper… we just released it today… your feedback would be appreciated. more info at:

    avatar SiteProNews: Webmaster News & Resources » Blog Archive » Blogs … | Chicago Web Design says:

    […] rest is here: SiteProNews: Webmaster News & Resources » Blog Archive » Blogs … Posted in News | Tags: advertising, advice, article, articles, business, marketing, master, […]

    Great article. Have done all mentioned, guess I just sit back (add content) and wait for Mr. G to come by and put me at #1?

    avatar Blob says:

    It’s all true, it’s the best of my Blogs and I’d like to add a suggestion for the Theme to use :
    I am really keen on its dynamic zoom effect by resizing, as a webdesigner I head for that style on all my websites.
    … come and see my blog 🙂

    avatar Paul Heim says:

    I am newer to finding out about the benefits of Blogging and thoroughly enjoyed your article. I am looking forward to utilizing the Worp Press All in One SEO pack. Thank you for your time and informative insight.

    avatar Alan Bleiweiss says:


    Interesting article. Some good info – yet much if it is essentially re-wording an article I posted to my blog just the day before

    avatar OVBlogger : SEO News - WordPress - Marketing Blog » Blog Archive » WordPress Plugin: HeadSpace… Better Than All-in-One? says:

    […] today, I was reading an article in SiteProNews, “Blogs, WordPress and Google,” by Scott Van Achte and I was curious. So… I headed over to Urban Giraffe, and watched the […]

    Although, WordPress (and Blogger) are free, hosting is so inexpensive these days, it is probably better to buy your own domain.

    At least with your own domain, you now are in control of an asset. Hostgator, Bluehost, and a myriad of others allow unlimited domains for about $10/mo. It usually costs $10 to $15/yr for the domain name itself. That is pretty inexpensive.

    avatar SharonJ says:

    I use
    I do not see the permalinks button or link under Settings. What am I doing wrong?

    hello, i am new to blogging and i enjoy it because i am interested in writing.

    avatar Marriagerecord says:

    I love WordPress, I think this is the most use friendly tools to update my blogs. bankruptcy record

    We use guest bloggers who are influential in our field to drive their own circle of friends as well as tie our brand with theirs. This really drives traffic to our website. Each writer has a different style of writing which is good for website and readers to keep things fresh.

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