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Surefire Ways to Make Your Content Viral

By SEO Sapien in Featured

One of the best ways to drive massive traffic to your site in a short period of time is through the creation of viral content or linkbait. Linkbait is created with the sole purpose of driving more traffic to your website through links and bookmarks.

Content that is successful in this regard typically does not have any indication of being linkbait. You need to make sure that your content is very useful to readers and that it is not an obvious attempt at creating linkbait. The moment that a visitor comes to your site, they must be able to see the value that your content provides for them.

Keep it Simple

If you want to make a particular piece of content viral, keep it simple. The key is to attract a general audience. Many visitors write off articles that are overly complex. Keep it easy to swallow and understand to increase your chances of creating linkbait.

Encourage People to Share and Distribute the Content

If you have a killer piece of content, encourage people to submit it to social media sites. You can also go ahead and add buttons for social media sites to make it easier for them to submit it. For images and videos, you can provide an HTML code that will allow them to embed the item into their own sites. You can also provide an email form that allows users to email the content to their friends and family.

Keep with what’s New in Pop Culture

Make sure the content is timely and trendy for a greater chance of success at making it linkbait. Topical content is the most popular and works the best as linkbait. Try to stick with topics that are new and relevant to current pop culture so that more people are likely to find your content interesting and fresh.

Ask for the Visitor’s Email

It’s a good idea to offer an email opt-in newsletter or some other subscription service anytime you have viral content. This will help to get those new visitors to become regular visitors to your site because you can stay in touch with them long after the hype is gone. By getting new subscribers, you can make the most of all of the new traffic that is coming to your website.

Use Images

Images are very effective as linkbait because they cross language barriers and can be digested by everyone. Some people don’t like to read long articles and are attracted to content simply for its visual appeal.
Some things you can do to make the most out of the traffic you receive with viral content are to display the products or services you offer on a sidebar to make all visitors aware of them and to link to another one of your compelling pieces of content at the end so visitors are directed to yet another one of your articles, images or videos.

In conclusion, there are a number of factors that will determine how successful your content can be as linkbait. It’s important to try a hand at every one of these tactics until you figure out a formula that works for you in the creation of viral linkbait.

About the Author: SEO Sapien is a SEO Company. We offer affordable and guaranteed search engine optimization services. You can visit our site at http://www.seosapien.com for more information and SEO Prices.

List Building – 10 Super Fast Ways To Build Your Opt-in List

By Titus Hoskins in Featured

It is a well known fact that the key to successful online marketing comes from building a well targeted and responsive opt-in email list. This is mainly because your online marketing success comes from building relationships with a large subscriber base, but just how do you go about doing this?

An opt-in list is when you are given the option to receive bulk emails that are also sent to a large majority of other people. Generally you need a person’s permission to add them to such a list otherwise it will be seen as spam. Regardless of what you’re promoting or selling, if you want to succeed online you need to build up your own opt-in list. Most professional marketers use double opt-in which means subscribers must fill in an opt-in form on a web page and then confirm or verify their subscription in an email sent to them. This eliminates any spam complaints.

Virtually everyone uses email so it won’t be too hard to build your list if you use some of the simple tactics listed below. Keep in mind, using an opt-in contact list should have a place in everyone’s marketing plan as it is cheap, fast, and still more effective than other outdated methods of promotion and marketing. This is because a large majority of the people who are making money on the Internet are those who have built up a large opt-in list or are using strategic follow-up emails in their marketing. They will have refined, looked after and built up a trust with the people on their list who they can contact in the future.

If you need any help with how to approach compiling your opt-in email list then below are 10 quick and sure ways of getting people to sign up for your contact list:

1. Set up an auto-responder which will automatically send out messages to your visitor. It can be set up with a series of compelling messages, which will encourage your subscribers to buy your products or join your business. Using Pop-Ups, Pop-Ins and Slide-In forms on web pages will quickly build your list. Some professional marketers make the “Close” button on this pop-up form very hard to see, so that visitors will subscribe as a means of closing out the window. Use your own judgment here, do you want to be this sneaky? It’s not exactly the best way to start a relationship, but many savvy marketers use it. This is the equivalent of “getting your foot in the door” and then these marketers follow-up with quality content to really get and hold your attention.
2. Have a concrete image or graphic of your ezine or newsletter when giving people the opportunity to sign up as this will increase your conversion rate. Your ezine or newsletter can then be sent out daily, weekly, monthly or whenever you need to send it. Relationship building is the key here because you just don’t want a list, you want a responsive list.
3. Make it real simple for people to subscribe to your opt-in email; it needs to be quick and easy in order to encourage people to do it. For example you could put a simple form in the left hand column of your websites home page and other pages if possible. Most professional marketers place their opt-in form on EVERY page of their site.
4. Use social media sites like Facebook, MySpace, YouTube, Twitter… truth be told all of these sites are only glorified List Builders; make sure you’re taking advantage of them to build your list of contacts.
5. Use Forums – there are literally thousands of forums and discussion boards so all you have to do is find one that relates to your particular business and then participate in the discussion. The key is to get targeted subscribers, ones interested in your topic or subject.
6. Promote your website and yourself – this can be done through such things as article writing. This will promote your site in a way that will get your site known and recognized by more people; become an expert and people will want to get to know you and what you have to say.
7. Ezine advertising is a cost effective and quick way to attract visitors to your site in order to get more subscribers. Ezine ads can be a very cheap and effective way of building your list quickly. Many professional marketers also use co-registration strategies – this can be simply done by adding a form where your subscribers can check to subscribe to other related ezines or newsletters. You promote my list, I promote yours.
8. Have well written content – you need to ensure that your website content is well written, informative and appealing so that when people visit your site they will hopefully opt-in to your email list. Again, if you have nothing valuable to offer your visitors, they won’t join your list.
9. Always use incentives to reward people for joining your opt-in list. Enticing potential subscribers with a free report, video, article, ebook or software is still the quickest way to get subscribers on your list.
10. Provide access to “Members Only” areas of your site – this part of your website will be accessible only when people have signed up to your opt-in email list. Same can be done for articles or reports… give your visitors a good teaser and then they have to opt-in to get access to the rest.

These are just some of the ways to build your list quickly but there are countless others, especially if you have a product to sell and you can do JVs (Joint Ventures) with other marketers or big-name Gurus. Then using a “Squeeze Page” to collect contact information to quickly build your list. So too is creating an affiliate program and letting your affiliates build your list for you!

Just remember, building up the perfect opt-in email list won’t happen over night but by following the above steps it will build quickly. Just make sure that as your opt-in list grows, you provide your users with quality content and you keep the list organized and managed in order to keep your subscribers happy and satisfied so that they will be willing to do business with you over the long term.

About The Author:

The author is a full-time online marketer who has numerous niche sites. If you want to learn how to make your online marketing much more effective by building your lists try here: list building ecourse Copyright (c) 2009 Titus Hoskins. This article may be freely distributed if this resource box stays attached. To learn more Internet Marketing Tactics try: http://www.bizwaremagic.com

SEO Blueprint To Start a Successful Online Business

By Darren Dunner in Featured

A better title for this article might be: How to build your site from the ground up using content as your foundation. There is so much hype surrounding starting an online business. If you are in the loop you’re probably getting daily emails on the latest tools, videos and ‘how to’s.’ After some time, it’s hard to decide what works and what doesn’t so you invest in what sounds the best, spend some time, and usually get no real results.

This article is for those who are getting ready to start a site; if you already have a website then this information is still useful, but it might be a little frustrating because you will soon realize there’s a need for many changes.

The Attention Grabbing Ads

By Kaye Z. Marks in Featured

When you are flipping through a magazine how much attention, do you usually give to an advertisement? Quite often while I’m looking at a magazine I’ll just flip right past the pages with the ad, giving it only a second or so of my attention, if that.

This does not mean I never pay attention to magazine ads. Quite often I will stop to give one ad or another more of my attention. Why? Because in those few seconds I glanced at it the ad managed to make me want to see more. How did it accomplish this? The image.

A catchy headline is always effective, true, but not as the only hook. If a headline is large enough and short enough I might be able to take it in enough during those few seconds to want to read more, but quite often, my mind does not pick up any of it. An image can achieve what a headline is incapable of.

Images register in the mind a lot faster than any sentence ever could. What this means for your color printing is the need for an eye grabbing picture.

I cannot tell you any one kind of image that will always work because there simply is not one. Every product is going to have a different kind of style or design that best suits it and best grabs a person’s attention.

There are some pitfalls you should be careful about avoiding.

Unlike words, an image is open to a certain amount of interpretation. You can have a specific meaning within the image in relation to your product and be completely unaware of another possibility that might hurt you more than help. Be sure to do the right kind of research on whatever your picture is going to be before releasing it in order to avoid these possibly negative interpretations.

Another factor is how prominent your company name or logo is within the picture. Quite often, a company will spend so much of its energy on creating a unique, eye grabbing image, and then shove their logo into the bottom corner of the ad. It might grab my attention, but that does not mean I will come away being aware of whom the company is, or even what product they are trying to sell me.

I have seen quite a few ads before with interesting images. After looking over them I cannot fathom who the company is or even what kind of products they sell because too much time was spent on making something catchy without considering how it relates to the company.

The image is merely meant to grab their attention. An ad needs to have more than just the image if it is going to convey a useful point to the person looking at it.

Given how little time is spent on any given ad, if you want people to really look at yours you have to use color printing to create that unique, vibrant image. Just be sure that you are doing more than just making them linger. Seize the opportunity, and make something people will remember for days afterwards, along with the name of your company.

About the Author: Kaye Z. Marks is an avid writer and follower of developments in commercial color printing industry and how these improvements can benefit small to medium-scale business. Visit http://www.justprint.com for information.

The Importance of Website Conversion

By Scott Buresh in Featured

Many companies make the mistake of spending money in areas where it’s not necessary. Take, for example, companies pumping marketing dollars into increasing traffic on the website. It’s great to get more traffic, but that is just the first step. Now you need that traffic to do something.

Website Conversion Defined

The percentage of total visitors who come to the website, follow through after clicking on the company’s desired point of action (POA) and submit information, download a demo, make a purchase, etc. is the definition of website conversion. In an e-commerce application, multiple visitors will add items to their shopping carts, but a smaller percentage will actually make the purchase. The percentage of visitors that completes the transaction signifies the conversion rate for the website.  In a lead-generating application, multiple visitors will follow a path that you desire for them to follow (at first), but will not complete the form, download, etc.  The percentage that does signifies the conversion rate.

In order to boost the website conversion rate, companies need to determine why potential customers drop out at certain points in the process and eliminate these roadblocks in order to increase sales. Clearly defined POAs, intuitive navigation, and simple checkout processes all make it easier for potential customers to buy, contact, download, or whatever else it is that you want them to do that will lead to a sale.

Point of Action

Basically, the POA on your website is what you want visitors to do initially. Many websites will have more than one POA, so POAs are further broken down into primary, secondary, and even tertiary POAs. A primary POA (usually the most profitable action for a user to take) might be completing a purchase on the site while a secondary POA might be signing up for the site’s email newsletter announcing weekly specials. As a general rule, the marketing department (not the web designers) in consultation with sales should decide what the primary and secondary POAs will be.

Some websites have no clear POA and mainly serve as ‘brochure-ware.’ If a website doesn’t have clear POAs that guide users toward taking specific, valuable actions, those users are of course less likely to become purchasers.

Take Rate

The number (or percentage) of visitors who show interest in your POA (i.e. click on a link to visit the site’s contact form), comprise your take rate. Say a B2B website is highlighting its downloadable demo as its POA; a visitor might click on that link to get to a download page.  Whether or not they actually follow through with the download has no bearing on the take rate – the take rate merely demonstrates that there was enough interest for them to take the POA.

On an e-commerce site, for instance, a visitor who adds a product to his shopping basket has taken the first step toward the company’s desired POA, but the potential purchaser may not complete the transaction.

There are many ways to improve the take rate of a website.  One of the biggest ways is to simply make it very clear to visitors, on every page of your site, what you want them to do.  Whether this is to purchase, to contact, to download, to sign up, or any number of other actions, make it clear and prominent for the visitor.  No matter where they are on your site when they decide they are ready to take that POA, your site should make it easy for them to do so.

Website Conversion Rate

The actual website conversion rate is the ratio equal to the number of people who actually convert on the site versus the overall number of visitors to the site for a given period.  If, for example, 3 out of every 100 visitors to your B2B site filled out a contact form (and that form was your only POA) your website conversion rate would be 3%.

Obviously, improving your take rate will also improve your conversion rate, since more people will be coming to the form, download page, purchase page, etc.  But there are many things you can do to increase the likelihood that people will convert after they have taken the initial POA.  Keeping contact forms short and only asking for the minimal information you need is one way.  Having a prominent and clear privacy policy or encryption policy can also help.  The important thing to recognize is that a large number of people who demonstrate an interest in your products or services by clicking on your POA may not follow thorough, and it is important to determine why and to remove those obstacles.

Putting it Together

There are literally thousands of elements you can change on your website to increase both your take rate and website conversion rate. A/B testing has long been used to determine how changing certain variables affects the conversion and take rates. However, this method is limited to testing one variable at a time if you want to gather the granular metrics from each slight modification. Today, with more sophisticated testing software packages available, multivariate testing, which enables you to test many variables at the same time while still seeing granular results, is becoming more common. Common tests include changing color schemes, tweaking various aspects of navigation, copy, and POAs have all been proven to maximize the take rate, website conversion rate, and subsequently, your revenue and bottom line. Website conversion is all about your visitors – appeal to their needs and desires in a logical, concise way, and you’ll see your rates improve.

About the Author

Scott Buresh is the founder of Medium Blue, a search engine optimization company.  His articles have appeared in numerous publications, including MarketingProfs, ZDNet, SiteProNews, WebProNews, DarwinMag, ISEDB.com, and Search Engine Guide.  He was also a contributor to The Complete Guide to Google Advertising (Atlantic, 2008) and Building Your Business with Google for Dummies (Wiley, 2004).  Medium Blue has local and national clients, including Boston Scientific, DS Waters, and TOTO USA, and was named the number one organic search engine optimization company in the world in 2006 and 2007 by PromotionWorld. Visit MediumBlue.com to request a custom SEO guarantee based on your goals and your data.

A Case for Marketing Experimentation: Making Failure Work For You

By Jerry Bader in Featured

Remember Roy Hobbs – Any baseball fan that likes movies should know the name Roy Hobbs, the fictional character played by Robert Redford in “The Natural.” Hobbs at nineteen years old is one of those athletes whose easy grace and athleticism, makes him a natural, but his career takes a fifteen-year detour due to a youthful indiscretion and some bad luck. Eventually, at the end of his failed career, Hobbs finds success and redemption. This story transcends sport and becomes an allegory for life, and yes, even business.

Apparently, Generation Y is not the ‘Net Generation’

By Mel Strocen in Featured

A recent report by the Pew Internet and American Life Project revealed some interesting facts and in the process disspelled the myth that the young (18 – 32) are the dominant internet user group. Surveys throughout 2008 indicated that the older generations were using the internet in greater numbers than ever before with the biggest increase in use occurring in the 70-75 year-old age group.

Although instant messaging, social networking, and blogging gained ground as communication tools, email remained the most popular online activity, especially among older users.  Email usage among teens declined from 89% in 2004 to 73% in 2008 – an indication that younger users were migrating to newer modes of communication but not in significant numbers.

The report also touched on internet usage percentages among the different age groups in relation to  entertainment, health search, online banking, online shopping and video downloading.  Online businesses might find the following breakdown of users who buy products online of interest:

• 80% of Generation X (33 – 44 years old)
• 71% of Generation Y (18- 32 years old)
• 38% of online teens
• 56% of internet users ages 64-72
• 47% of internet users age 73 and older

To read the entire report, see: http://www.pewinternet.org/pdfs/PIP_Generations_2009.pdf

Use Descriptive URLs to Bolster Your Search Engine Rankings!

By Phil in Featured

Dynamically generated pages, such as those made by PHP scripts, usually have URLs that aren’t very readable, like “mysite.com/script.php?id=3951&page=2″. The URL doesn’t say anything at all as to what the page is, other than showing that it’s generated by a script. If you want to make your dynamic pages more search engine friendly, rewrite your scripts to use descriptive URLs!

A URL like “mysite.com/blogpost/3951-People-Know-What-This-Is.html” would be a lot better, wouldn’t it? Right off the bat, you know what the page is about. If you’re scrolling through your recent pages, you can find exactly what you’re looking for a lot easier. More importantly though, search engines love URLs like these, so you get a nice rankings boost!

As a PHP programmer, I’m going to detail this technique with PHP, but the same principle applies to whatever serverside scripting language you use.

To start, have the script execute as a file without the extension, instead of with the .php extension (or or .jsp, or whatever extension your language uses). On Apache servers, you can use a ForceType statement in the .htaccess file to make the script execute as application/x-httpd-php. This tells Apache to run the file as a script instead of just spitting out your code.

Right now, your script should work properly as “mysite.com/script?id=3951&page=2″. It’s no longer readily apparent which language your site uses, but you can still tell that it’s a dynamic page. Let’s fix that next, by using PHP’s explode function to break up the argument list. Using this, the arguments to your script will look like folders on your server instead of parameters to a script:

$args = explode(“/”,$_SERVER['PHP_SELF']);

Now, if you were to access “mysite.com/script/3951/2″, $args would become an array with “3951″ and “2″. You can replace the slash with a hyphen to separate arguments without making them look like directory entries, or use a second explode statement to break down some of the arguments in a different way.

Finally, write some code that converts the title of the content (be it the blog post name, forum topic, etc.) into an argument, substituting dashes for spaces. Some people use underscores instead of dashes, but the search engines don’t see underscored words as separate terms, so you end up with the search engine thinking “This_Is_My_Post” is one big word.

Add a pinch of code at the top of the script to make ensure that the URL matches the one you want it to be (so it redirects thread/4614-wrong-name-1 to thread/4614-This-is-my-posts-name-1), then add .html to the end of it (so it looks like an innocent html file) and you’re good to go!

To prevent stuffing the url with words that don’t really matter, use the string replace functions to remove words such as “I”, “The”, and “And” from the URL.

Most search engines won’t completely index your website if it’s all stuffed into argument lists, so by having URLs that look like normal filenames you both ensure that all of your pages are indexed and increase your search engine optimization. Making your URLs readable by humans is juts an added bonus. Make sure to update the links within your site to reflect your new URLs, so your page doesn’t turn into a smattering of redirects.

About the Author: Phil runs a web development resource site. Find yourself asking, Where do I buy web hosting? Read all about it on Phil’s site!

Google Optimization: Using Search Operators

By Jeffrey Smith in Featured

The underlying premise of SEO suggests that you understand the task at hand when it comes to outranking the other 999 entrants for any given keyword.

Google stops indexing a particular keyword after 1000 results when assessing the aggregate relevance score to determine which results are spawned. By truly understanding this, you can discover a great deal from using a few basic Google search operators to determine what type of foothold a competitor has for a given keyword or niche.

Basic Competitive Analysis Metrics

1. Start with the keyword you are interested in researching. Place the keyword “in quotes” in a Google search box.

For example “SEO” returns 262,000,000 competing pages with the chronological order of the strongest sites first.

Then look to the right and determine the number of competing pages you are up against “for that keyword”. It will say results 1 of 10 of (the number of competing pages).

This allows you to assess the competitive landscape with one brief metric. The extent of what you consider a competitive keywords depends on the website. For example, most websites can acquire a keyword under 50,000 competing pages with ease and competitive keywords start above 100,000 results and ascend into the millions (pages in index / divided by the top 1000 results).

The next few metrics will allow you to understand where your SEO ceiling is (what threshold your website has for keyword benchmarks). Our blog for example can devour a keyword with up to 1,000,000 competing pages just from one post of mentioning those keywords (without backlinks).

So, all the talk about building website authority does have a place when you understand the implications to rank with less effort. Authority sites have the ability to zero in on a keyword and skip over hundreds of other websites and reach the top 10 results by the merit of trust and internal link weight and dynamism they possess. In keeping with the topic at hand, let’s move to the next metric.

2. Evaluate your competitors domain and determine the amount of pages they have by using this search command in Google. You can use the #1 site and the #10 site to gauge an average of pages required to capture the keyword or, if you want you can use the #1st, 2nd and 3rd site that rank for the selected keyword to see which formulas they are entrenched in.

site:competitorsite.com (this shows you how many pages they have indexed in Google)

3. Next, determine how saturated their website is with the keyword in question.

site:competitorsite.com keyword

This shows you how many pages are indexed that include the keyword within their website. If the site in the top 10 is an authority domain, it can rank from one keyword alone in the title tag, description tag or having the keyword in the body text (or any combination of these three metrics).

While most websites do not have that luxury, often dozens or hundreds of pages are required to cross the tipping point of co-occurrence for that keyword within the website and acquire a top ranking. However each keyword has a threshold which is going to vary depending on the unique metrics of each website (which is why you need to look at more than one site for evaluation).

4. Now that you know that your competitors site contains Y amount of pages and X amount of those pages are dedicated to a specific keyword.

You can go the the most relevant listing returned from their site and look at the off page factors (which means finding out how many backlinks are linking to that page). To do so, use Yahoo Site Explorer and type the specific URL in and look at the inlinks tab to see how many pages are linking to that page.

For example, if the homepage is returned as the top ranking result for the keyword using the competitorsite.com keyword search command, ignore it and look for an actual page that has a title, or relevant shingle with the keyword (in the title, URL or description).

If they targeted a keyword using a broad match method (which means it was not necessarily the objective, but their site acquired the ranking based on ambient factors, then you will only see a sparse mention of the keyword). The point being, the homepage is a catch all and will not provide you with the same amount of depth when attempting to data mine deep links from your competitors.

The idea is, you want to know (a) how many pages they have indexed (b) how many pages contain the keyword (c) how many deep links (how many links just to that page) the top ranking page has (from outside the site) as well as (d) how well the site in internally linked (for that keyword).

We can determine criteria a-c with simple search commands, and you can also determine if the site is treated as an authority based on the keywords that appear in bold when using the site: command, websites start transforming into authority sites through topical relevance after 200-300 pages are developed around a topic (if they are linked and optimized properly).

5. Crunch the numbers and assess the competitive landscape of the keyword in question.

For example, if you know that the top 3 sites all have an average of 1000 pages and out of those 1000 pages 50% or more of them contain the keyword in question and your site has 20 pages, then you are not being realistic with your ranking objectives.

I am not suggesting to go add 1000 pages overnight (as that would not be natural) but rather, start chipping away at the keyword using a variety of SEO tactics.

6. Check the allintitle, allintext and allinanchor thesholds for the selected competitors sites. This means finding where they rank in Google (in the top 1000 results before the results get obscured / redundant) using the following search operators.

allintitle:keyword (who has the highest occurrence of keyword in title)
allintext:keyword (who has the highest occurrence of keyword in their body text)
allinanchor:keyword (who has the highest occurrence of anchor text / links with this keyword)

Using Google again, you can look at the competitors on page and off page metrics, instead of breaking them out individually, you can just use NicheWatch instead, or our Ultimate SEO Toolkit, to perform this function.

The Conclusion

SEO is only limited by your imagination when it comes to determining the extent of how you use tactics for discovery and analysis. We covered a few simple metrics using Google search operators above that allow you to isolate co-occurrence and determine the global keyword density for a site.

This does provide a preliminary analysis to at least let you know what your up against (qualifying a competitor or your own domain to a keyword). If you reverse engineer the averages, you can find the tipping point for essentially any keyword and craft a plan of action to acquire it.

For example 1000 pages indexed, 900 have the keyword in exact match and the main landing page has 50 inbound links from Page Rank 4 pages. Now you have a threshold to exceed. Although this is a preliminary method, sometimes looking at basic metrics such as these can provide an immense amount of insight and determine the next competitive threshold you target for analysis.

Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Climb The Alexa Ranking Ladder

By David Hurley in Featured

Alexa is a kind of search engine that measures the popularity of websites that are visited by surfers who have an Alexa toolbar installed in their browser. Since the toolbar has been downloaded over ten million times, it is safe to suppose that a lot of surfers use it – a lot, but not the majority.