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Webstock 09 – The Wisdom of Communities

By Kalena Jordan in Featured

Live blogging the Wisdom of Communities presentation at Webstock 09 by Derek Powazek, author of Design for Community: The Art of Connecting Real People in Virtual Places.

Derek’s presentation is based on the Wisdom of Crowds. What is the wisdom of crowds and how should it be applied to the web?

Elements of Wise Crowds include:

- Diversity

- Independence

- Decentralization

- Aggregation

Take the Wisdom of Crowds mentality online by:

1) Giving people small simple tasks

One Wisdom of Crowds technique example is the site Hot or Not where users rate singles based on appearance. Another example is Threadless – a crowdsourced tshirt store where people uploads tee designs and the crowd votes to decide whether or not they get printed. Voting data isn’t displayed until the poll ends, which is fairer. An example of Wisdom of Crowds that didn’t work is Assignment Zero. The idea was to ask people to write news stories but it was too hard, not a simple task and it resulted in collective freakout.

2) Giving the tasks to large diverse groups

Large diverse groups are best for Wisdom of Crowds . Failures occur though, for example the 2007 Chevrolet Tahoe was featured on Donald Trump’s TV series, The Apprentice, where the show sponsored an online contest in which anyone could create a commercial for the new Tahoe by entering text captions into the provided video clips. The prize was for the winner’s ad to air on national television. What could possibly go wrong? EVERYTHING.

The viral marketing campaign backfired when hundreds of environmentally conscious parodies flooded YouTube critiquing the vehicle for its low gas mileage.

3) Design for selfishness

It’s the self-centeredness of our individual thinking that makes a group diverse and… smart.

4) Aggregate the results

Result aggregation is important. The game outcomes change commitment in people. Games are the result of clever web apps. The way to win the game is to do something that benefits the community. Points attributed to individuals create karma whores e.g. the Slashdot (“me too” posts).

Favrd makes a game out of Twitter. It uses favorites on Twitter to aggregate results. Derek’s site is Fray.com. It uses crowd sourcing for content but is basically a storytelling site.  The site has morphed into a series of live storytelling events and several books.

The Flickr Top 500 photo thing created a game. Therefore it attracted “karma whores” and bad behavior including group spamming etc. Therefore, Flickr turned it into Photos of Interestingness over Last 7 Days

In your web applications, by all means use voting algorithms. BUT popularity does NOT have to rule.

What About the Trolls? Trolls derail the game. Ignore them and take away their power.

Seeing Things – when the brain fails to have context, it fills in the blanks. Use this knowledge with your web sites and apps. For example the Cloud Patterns  experiment used an In Control group vs an Out of Control group and showed them a series of identical cloud patterns. The Out of Control group were consistently told their answers were wrong while the In Control group were given positive feedback on their suggestions. The Out of Control group began to see patterns in the clouds as a way to take control back.

Use such science to make your web apps and interfaces awesome – give people ownership and make them feel in control. Let them share their personal stories.

The Changing Face of Search: Is Google Losing its Grip?

By Patricia Skinner in Featured

Search is changing at breakneck speed due to the colossal success of certain social media phenomena like Twitter , StumbleUpon and maybe FriendFeed.

There are definite signs that search is beginning to separate out, forming niches and tributaries that better feed the main knowledge stream.

Might Twitter be the New Google?

A few years ago formal search via a search engine was overwhelmingly the way people would set about finding whatever they were looking for on the Web. Google, Yahoo and MSN Live were the universal engines of search (hence their name).

Things have changed.

Michael Gray of Graywolf’s SEO Blog told me he uses the Customize Google FireFox plugin to get more out of the old method of search. But more and more web users are realizing that the top ranking web-page for a given search term submitted to a search engine will not necessarily turn up what you need to know in all its pristine glory. After all, you wouldn’t use Google to find a job online would you? Good. I’m glad you wouldn’t.

Change in search seems to be gathering pace, giving rise to a number of articles like mine. Here’s a similar opinion on the changing face of search: Twitter destined to replace Google Search.

As you can see, it’s not just because of the economy that Google stock lost a whopping 56 percent in 2008!

It is finally dawning on us that industry leaders or experts in their field are unfailingly the best source for information on any given topic. And it’s getting easier to find industry leaders and approach them, but not through search engines.

This is why sites like Twitter, Mashable, Alltop, SEOmoz, Sphinn, and other specialized social media sites that are increasingly used for search are gaining ground fast.

It’s not about centralizing your search anymore.

It’s now about finding better information than your competitors: can we say ‘knowledge is power’? Everyone is looking for those nuggets of information that will set them apart and above their competitors.

Skillful use of social media can put you in ongoing contact with the very people whose opinion and expertise you value. And there’s no limit to how much of this expertise you can tap into with tools like Twitter and the myriad of other specialized search applications springing up. Tap into the right sources and you can make yourself an industry-leader almost overnight.

Tracking News

Digg, Stumbleupon and increasingly Mixx are yet more sites that will help you find the latest on just about anything you care to name. You can subscribe to keywords so that you get everything on your subject of interest without having to do a thing.

Searching for specifics

Tip’d for financial information and news so you can invest your hard-earned money wisely.

FairShare helps you keep track of who’s copying your work and where it’s appearing on the web.

Checking up on gossip

Whether you need to keep an eye on your own reputation or that of a client’s, or if you’re digging up the dirt on someone (did I just say that?) you could do worse than use BackType.

Looking for a job

Mashable comes through for you yet again if you’re looking for a job: here’s a wonderful list of job sites to try.

Twitter is increasingly being seen by the search world’s industry leaders as an interactive search tool. Imagine being able to ask a question of the very top person in your field or in the field you want to know more about? This is quintessentially the beauty of Twitter.

Even if your target is not following you, it is still possible to address them directly. Of course there’s no guarantee that they’ll reply, but many of the top Twitter users, despite their busy lives, take the time to share generously with those who are interested in what they have to say.

This is like having a permanent spot at the stage door to see your favorite movie star!

Even AdAge and the Huffington Post have noticed that Twitter is the next big thing in search.

Tools to help you search Twitter

Twist is a new Twitter search application with lots of potential in my opinion.

Tweetscan where you just enter in your chosen keywords.

Twitter Search Results is a Greasemonkey script (Firefox only at the moment) to add real time results from Twitter to your Google search.

Your takeaway? If you’re relying solely on Google for your search needs maybe you should rethink your knowledge-building strategies.

Patricia Skinner is a Copywriter, SEO consultant & social media expert. She writes about what she knows best

How to Develop Social Media-Friendly Content for your Website

By SEO Sapien in Featured

One of the most effective ways of increasing visibility online is via social media websites yet it is a tricky venture to say the least. There are hundreds of social media sites out there, each with a particular type of audience. Rather than joining every single social media site and submitting content as a freshly new member, consider lurking for a while, joining in discussions, and adding value to the community.

Would you jump into the middle of a group of people and start promoting your business in real life? Probably not and it’s the same way in social media yet newbies seem to think that it’s okay to do that. First search for social media sites that you think are a good fit. Become a member and start interacting with others. Comment and vote on other stories and study what type of stories tend to be popular on each site you visit. Try to be an active member of a social media community for at least a few months before attempting to submit your own content and making it viral.

Some great ways to approach developing social media-friendly content include writing compelling stories, interviewing an industry expert, sparking a debate, or sharing your own knowledge to help others. Then there are the numbered lists, which are pretty much popular in any social media crowd.

When it comes to writing about stories, consider personal experiences that are very telling or powerful in some other way. After all, who doesn’t love a story teller in real life? The same principle applies online. Storytelling is a powerful tool in writing for social media sites and beyond because it allows you to make comparisons, build imagery, and capture the attention of your readers.

If you are new, it may be hard to interview an expert in your industry but start with who you know. Go through your friends lists on networking sites or go through friend’s contacts to see who could provide an interesting an angle for an interview. You’d be surprised at how many people you are acquainted with that could provide great fodder for an interview.

If you yourself are an expert in your field, one of the best ways to promote yourself is by providing free information online. You can write informative blog posts or offer free reports that are very helpful to people in your niche. You’d be surprised at the number of prospects you could turn into customers and the leads you could generate by providing free, helpful information. Plus, this helps you establish yourself as an authority in your market and build a strong reputation.

If you love controversy and don’t mind getting some comments challenging you, consider sparking a debate with your content. Articles that counter popular opinions are very popular on social media sites. In fact, you could even counter the argument of an expert. The idea is not only to get attention but to get some interesting discussions going on within the social media community. These discussions tend to attract new users and help to build a stronger network and community. Best of all, the discussions are archived so people can go back to them at any time.

Additionally, make sure to write catchy headlines and that your stories deliver. You don’t want to have a great headline and then write a story that doesn’t meet your readers’ expectations. Remember to include great images to go along with your article as well and make references or quote external sources to give your article more credibility.

In sum, make sure to get to know the social media community where you plan on submitting an article and become an active member first. That way you’ll know what works and what doesn’t work in that particular community. With the right amount of observation and persistence, you’ll have wildly popular content on social media sites in no time.

About the Author: SEO Sapien is a SEO Company. We offer affordable and guaranteed search engine optimization services. You can visit our site at http://www.seosapien.com for more information and SEO Prices.

6 Things you can do today to drive more traffic to your website for free

By Ivana Katz in Featured

Website (and business) marketing is not a one off exercise. Whether you have a brand new website or one that you’ve had for a while, you need to continue promoting it in order to bring you more visitors. You need to constantly work on it, fine-tune it, discard methods that are not working and implement new ones. The following 6 methods are simple to implement and can be done for free by you today.

How To Use Pay-Per-Click (PPC) To Send Traffic Anywhere You Want!

By Riley West in Featured

Do you think anybody is going to argue about the fact that Traffic (people coming to your web page) is the most important component of direct selling via the Internet?

When I first started in this business of Internet Marketing, I didn’t think of traffic. It was like when I came into this business I checked all my previous training at the door! And this from a guy who spent over 30 years creating traffic to retail stores.

Go figure. I guess I came to this form of selling with a totally open, and, in some cases, blank, mind.

But Traffic IS the most important thing. It doesn’t much matter how you get the traffic as long as it’s a form of traffic called “targeted traffic”.

And that is exactly what you get when you buy traffic from the PPC Search Engines.

You probably know this already, but it is a good idea to repeat it. And that is that selling something by means of the internet has an incredibly simple formula.

Here it is…Traffic + Conversion = Sales. That’s it. Expanded for effect it would be Targeted Traffic (people) + Conversion(people purchasing) = Sales (money).

So, first things first, get traffic to your offer. But not just any old traffic…we want it to be “targeted”. What that means is that the people coming are people who are likely to be interested in what you have to offer.

People can be “sorted” by the search terms they type in. Ingenious, isn’t it?

There are lots of ways to generate traffic but pay-per-click advertising is one of the fastest and one of the best for a couple of reasons that we’ll cover here.

Two of the most important reasons are that your visitors will be “targeted traffic” and you’ll only pay when they click and arrive at your offer!

Here’s how it works. Let’s say you have a web page with an offer on it selling free movie downloads. Automatically, one of your major keywords is “free movie downloads”.

So you go into your PPC area, and write an ad. They are little four line classified type ads and the last line of the ad is the URL you want them to go to.

Now, Google is the king of PPC and, since they are all about relevancy (the art of bringing up good search results when someone types in a keyword) Google wants relevancy for it’s sponsored ads, too. Hence the marriage of your ad and your chosen keywords.

You’d write an ad that looks like a four line classified ad with copy like this …

Free Movie Downloads/ Download Any Movie You Want Forever/ For A Small One Time Fee/ USAFreeMovieDownloads.com

You’d put the ad into an ad group with your chosen keywords at your chosen price (bid).

Let’s say you picked the keyword “free movie downloads” and agreed to pay (bid) $1 every time someone clicks on your ad and, subsequently went to your offer.

Warning: I inadvertently sent 1700 people (clicks) to a 404 error page instead of my offer due to a typo. It cost me about a thousand bucks. I don’t do that anymore.

So you turn the campaign on and start watching. The fun can begin in just a few minutes!

If you make $30 every time someone buys your offer at your web page, and you are paying one dollar per visit (click) when someone types in “free movie downloads” there is a certain ratio you are looking for.

Essentially, to be profitable, you have to pay LESS than $30 to get a sale because that’s what you MAKE on a sale. More ideally you want to pay $15 to get the $30 profit.

These little sponsored search ads are responsible for billions of dollars in highly targeted traffic and sales.

And really, doesn’t it just seem likely that someone who typed in your chosen keyword and clicked on your ad and was then transported to your offer on your web page would probably buy? Yes, it does to me, too.

You can bet on it. In fact, that’s exactly what you are doing, but they don’t call it gambling. They call it advertising. That’s business.

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Riley West can show you lots of ways to earn money online! From PPC to article marketing to web page offers… see it all at Riley’s blog now and receive a FREE MONEY MAKING PDF and two Ebooks you can’t find anywhere else. Go to :=> http://www.makinganinternetmarketer.com

Where To Find All The Great Blogging Tutorials

By Cory Threlfall in Featured

The art of blogging has allowed all of us to become virtual superstars. Blogs serve a multitude of purposes and the opportunities provided by great blogs can open doors for employment opportunities, new love and as ways to get our causes into the public eye. But before you begin your blogging journey, there are some great resources in the form of blogging tutorials that can certainly pave the path.

SEO can lead a Horse to Water but you Can’t Make it Drink

By Kevin Gallagher in Featured

A good search engine optimization firm can get you to the top of the search engines for your chosen key phrase; however this cannot be a substitute for a bad business model. If you own an ecommerce website and you aren’t making sales then SEO can definitely put your website in the face of people that are activity seeking what you are selling but can’t make the sales for you.

However there are many other things you need to get right on your website to make sure you conversions increase with all this new targeted traffic that you will be receiving from the search engines. Let’s discuss what some of these essential factors are and how you can improve them.

Website Design

Website Design is a large subject in its own right and covers a wide range of factors. The overall look of your website has to have credibility and has to have a professional design. Every second a visitor is on your website they are making assumptions about how credible your website is. We have all done this, we visit a website and we see that the design is of poor quality and we instantly think that we don’t want to give our credit card details to this site as it looks like its been done on the cheap and perhaps they may rip you off. Of course there are many good companies out there that have websites like this but loose out on sales because their website does not reflect their professionalism.

Site architecture

If your website is hard to navigate and isn’t instantly easy to use you will infuriate your visitors and with everyone having very low tolerance on the web when surfing this will also result in people leaving your website. If you don’t have a search function on your website I suggest you get one now. A search function can also reveal statistics on what people are looking for on your website and what areas they are having difficulty locating.

Cart Abandonment

If the process of making an order on your website is not done in clear steps and you don’t offer the correct information at the correct time this can lead to cart abandonment. Some of the things you can do to improve this is offer a live chat feature within every strep of your ordering process and if anyone has a question at this stage they can always ask a questions without abandoning their order. Another tip is to include a link to your returns policy that opens in a new window that does not force you to abandon the sale. Having clear returns policies is essential as this one of the top concerns when purchasing from a website.

Pricing

If you pricing structures are not inline with the rest of your industry this can lead to the loss of sales. You can price yourself out of the market by being too expensive or even being to cheap. You need to research your industry to make sure you are offering quality products at fair prices.

Making the Horse Drink

Search engine optimisation as I have said can bring you the traffic your website needs but making the horse drink can be a different matter. You must TEST, TEST and TEST again. You website must be in a constant state of testing. So how do you test your website? Below I will explain some excellent tools to help you do this.

Google Analytics – An excellent way to analyse visitor behaviour and see what pages people are visiting and track what keyphrases that bring you traffic. A whole book could be written on this subject as Google supplies a wealth of information on your website within the Google analytics console. You can also setup sales conversion goals to track how many sales you are making through your website.

Website Optimizer

Google also has a tool that lets you display different content and styling to different visitors to track which of your sales copy and designs lead to the most conversions.

Search bar

Analysis your search queries that people are making on your website this can revel a wealth of information on what people are looking for and also what they can’t find. This can even give you ideas on new product ranges that you may never have though of.

At the end of the day you must react to how your visitors interact with your website. This all takes time but will be worth it in the long run.

Author Bio

Kevin Gallagher is the SEO Manger for Moovin On Up offering ethical SEO services and bespoke website design solutions.

Webstock 09 : Being Geek

By Kalena Jordan in Featured

Live blogging the Being Geek presentation at Webstock 09 by Michael Lopp of Rands in Repose.

Michael starts with a definition of Nerd vs Geek. Plenty of hands (including mine) shot up when he asked who is a geek? Only two hands went up when he asked who is a nerd? But we’re definitely not dorks.

Origins of the word nerd are sexy. It comes from the book If I Ran the Zoo by Dr Seuss in the 1950′s. BUT it was Happy Days that actually popularized the term nerd.

Origins of the word geek: A circus performer that bites the head off live animals. True story!

Michael kept finding references to dork as well so he did research and found the Geek/Nerd/Dork matrix.  It determined that Geeks rule.

Geek: An outwardly normal person who has taken the time to learn technical skills.

Nerd: A socially awkward person who has learned technical skills due to the spare time they enjoy while being socially ignored.

Geek: what you think you are.   Nerd: what your friends think you are   Dork: what everybody else at school thinks you are

The name is not important. The type is not important. Nerds and geeks have the ability to dig deep on subjects. Nerds are system thinkers, they know there are rules to things. They back up their files, they use virus software etc.  Michael showed a picture of a Rubik’s cube that was finished.  He explained that if the picture had showed an unfinished Rubik’s cube, he would obsess about the solution. This is what a nerd does, they love puzzles. Nerds are system thinkers. If the sky is falling, Michael does a puzzle to regain some control. Puzzles and games have a set of rules that we understand. We hate it when we can’t understand or can’t control something.

NADD = Nerd Attention Deficiency Disorder. All Nerds have this. We are information consumers with an amazing appetite for information. With a terribly efficient relevancy engine in our heads. The Nerd Geek information base is 3 miles wide and 2 inches deep. We have a huge appetite for information. We don’t need to know it all but we need to know it’s there. We are context switchers not multi-taskers. We do one thing really well at a time. But we have the ability to switch context instantly.

Nerds are socially inept. This is because we are constantly trying to box people into a system. This makes engagement awkward and clumsy so we tend to hide from people instead. We build a cave (home office) which is a representation of our minds.  In the cave there is *the tool*. It has world-canceling features. It has process support knick knacks. The goal of *the tool* is to get you into *the zone*. How do you know when you’re doing important work?  When you’re in *the zone* and completely focused on the task at hand.

You’re in *the zone*, you’ve reached *the high*, but guess what? It’s all a mess, but it’s a beautiful mess. Chaos theory in practice is the nerd’s domain.

The REAL Reason People Aren’t Buying (You’ll Be Surprised)

By Judy Murdoch in Featured

This is why addressing the need to belong is so important. It also may seem a little mysterious to you as a business owner. Perhaps you’re thinking, “all this makes sense to me but how exactly do I help my customers feel like they belong on the home page of my website?”

How to Create a Sense of Belong in Your Marketing

No, you don’t need to start your marketing message off with “Hey I love you. Here comes a great big hug just for you!” Even Barney the dinosaur doesn’t say that at the very beginning of the show.
Plus you’d probably creep people out a little.

Here are four ways to reassure prospects “yes, you’re at the right place to get the help you need,” so that they can take the next step.

1. Begin your marketing message with who you help and the problem you help them with.

For example, “technical consultants who are tired of struggling to get their next contract.”

2. Expand on the problem by addressing issues such as:

• how the problem shows up in regular everyday life
• emotions they may be feeling
• Solutions they’ve already tried that didn’t work
• Why those solutions often don’t work

If it feels tricky for you to address emotions in writing, try addressing these points as you would if you were in a conversation with a trusted colleague.

When I began writing the way I speak, I found it became a lot easier to write about customer problems in a way that was natural and empathetic but still within the boundaries of the business relationship.

If you’re still feeling stuck, re-read the first few paragraphs of this article to get a sense of how I introduced the problem and expanded on it.

3. Introduce your solution only after you’ve addressed your customer’s experience with the problem.

Once you’ve covered the problem and your customer’s experience with it (in steps 1 and 2) you’ve told your customer in effect:

“I understand your problem and know how awful it feels to struggle with this problem. You’re not alone.”

You can demonstrate your expertise and talk about your solution. Again, in this article, I first talked about the problem in detail. I then transitioned to “here’s what can cause this problem” and “here are steps you can take to take care of this problem.”

4. Once you’ve discussed the problem, the customer’s experience of the problem, and your solution, add your call to action.

At this point folks fitting your ideal customer profile will be feeling seen, heard, and accepted enough to be ready to learn more about how you can help and what it will take in terms of time, money, etc.

This is where you can add a call of action like, “Click here for more details and to register for my xyz program.”

Bottom Line

There’s an old adage that “People don’t care about what you know until they know you care.” In this case, it is so true.

Your marketing needs to first address your customer’s to belong before you say a word about value-added and cost. Otherwise, your customer will move on to another vendor who makes them feel better understood.

Judy Murdoch helps small business owners create low-cost, effective marketing campaigns using word-of-mouth referrals, guerrilla marketing activities, and selected strategic alliances. To download a free copy of the workbook, “Where Does it Hurt? Marketing Solutions to the problems that Drive Your Customers Crazy!” go to http://www.judymurdoch.com/workbook.htm

How to Learn HTML for MySpace and Web Page Design with Video HTML Courses

By Peter Nisbet in Featured

Everybody should learn HTML. It is a very useful skill to have, and whether you are using it to pimp up your MySpace page or design a website, you will be glad that you took a HTML course. So, what is the best way to learn HTML. There is a variety of free sites online that teach you HTML, but is that the best way?

For a quick answer, let’s have a quick peek into the world of advertising. Advertisers have newspapers, magazines and radio at their disposal and many use both. Each is effective in its own way, one being visual and the other using the voice to get the message across. However, if these relatively inexpensive advertising techniques are so effective, why do those that can afford it go to the sometimes incredible expense of TV advertising? Simple!

TV advertising makes use of both your eyes and your ears, and it has been proved countless times that a combination of aural and visual advertising is considerably more effective than either alone. The same is true of teaching. Whether you teach HTML or children to write, you will find that your pupils will learn much faster and retain what they learn much longer, if you show them and speak to them, than if you simply handed out a book telling them how to read or how to use HTML (did you spot the incongruity there?).

In a nutshell, you will learn HTML quicker if you do so by video than from a book or a web page course of HTML lessons. Although HTML for MySpace might seem a fairly limited application, it nevertheless requires knowledge of formatting text, tables, graphics, hyperlinks and so on; even of special effects such as HTML scrolling, or the ‘marquee’ tag. No less than is needed in learning HTML for a website.

Many wonder why they should learn HTML in the current era of wysiwyg HTML editors, but there is only so much you can do with wysiwyg. It doesn’t properly format your web page for search engines, for example, where most of the important SEO is carried out using html in the ‘HEAD’ section of the page, before the ‘BODY’ that is visible to the eye.

SEO applies just as much to your MySpace page as it does a regular website, and the same is also true of your blog. In order to format your blog behind the scenes, as it were, you have learn HTML and apply that knowledge to the various elements of your blog. The heading, sidebars and other areas can be individually designed and formatted by means of HTML, assuming that it can be formatted in this way. If you are running WordPress from your own server or web space, for example, you will have access to the HTML that makes your blog what bit is.

A video HTML course will teach you the basics very rapidly, before on to the more detailed frames and CSS formatting, not to mention the special effects that will make your page stand out amongst all the others.

It is pretty obvious, then, that if you want to learn HTML and apply your imagination to your website, blog or MySpace page, you will do so much quicker and easier with a video HTML course than just a written one. Science has proved the fact.

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Learn HTML and design your website, blog and MySpace page exactly as you want it. Check out Learn HTML where you will find a video HTML course to meet your needs, or New Business Schools HTML Video Course for more information on HTML Courses and online business in general.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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