April 14, 2009
You’ve just written an eloquent, intelligent, and enlightening article. Your title is great, your topic is timeless, and the quality is top notch.
But wait a second–you’re not done yet. You need to create a resource box that will get the reader from your article on over to your website.
Article marketing is not just about the article–having a compelling resource box is crucial to your success!
Remember, you shouldn’t be talking about your own website or business in the article body, but you can (and should!) talk about your business and website in the resource box. Along with your name, brief bio info, and your website URL, you need to give the reader a reason to hop from your article on over to your website.
When you give the reader a great reason to click the link in your resource box leading to your website, you will generate more traffic to your site, which is what you’re after, right?
Use one of these top 7 resource box lures, and you’ll maximize your click throughs:
1) A free e-book
Your free e-book should be on the topic of your website (as all your articles should be), so any reader who likes one of your articles would be interested in a book with additional info.
In your resource box, be sure to say that the e-book is free, as anything free is very attractive to readers! If the e-book is of a longer length (let’s say 50 pages or so), you might want to put that bit of info in your resource box as well, as it lets the reader know that it’s a significant amount of info (and that would be more of a lure).
Your e-book doesn’t have to be of epic length though–even a book that is only 10 pages long and jam packed with helpful information would be valuable to a reader.
2) A newsletter
If you have a newsletter, you already have a wonderful reason for readers to click through to your website from your resource box. Instead of saying “For more info, visit my website”, it would be more effective to say, “Sign up for a free newsletter offering weekly tips on this topic” and then give your website URL.
3) An e-course
An e-course is basically a series of emails that teaches the reader something. It’s different than a newsletter because usually e-courses are of limited duration and are very specific in what they teach.
They’re effective because people love to learn, especially for free!
In your resource box you could say, “Claim your free 10 part e-course on [some specific aspect of your niche]” and then give your website URL.
4) In depth content
Most articles are limited in length to about 1500 words or less, so it’s hard to get super in depth in your article content.
Since you’re an expert in the topic of your website, why not create a page on your website that offers a continuation of the information you condensed in your article?
5) A great product or service
This is an easy one–if you’ve got a unique, stellar, stand out type of service or product, you have a build in reason for folks to click through to your site. Be sure that you explain in your resource box what your product is and what the benefits are. This approach works best if what you’re selling really is unique and there aren’t a whole bunch of other folks with the same type of product or service.
6) A discount
People LOVE feeling like they’re saving money and getting a good deal (the only thing people love more is getting stuff for free!). If you have a product based site, you might want to come up with some sort of offer that will allow your readers to get a discount on a purchase.
7) A blog
To be an effective resource box lure, the blog must be well-tended, offering fresh and useful information on the topic of your website. It depends on your niche, but I think a blog offering mostly ‘how to’ posts is most attractive to readers. A blog not only gives readers a reason to click through to your website from your article, but it also gives them a reason to continue visiting your site–you’re offering a steady stream of useful content, which is quite an incentive!
Now you’ve got 7 ideas for resource box lures that will give readers a reason to hop from your article over to your website. For each resource box, you only need one “lure”, but you can switch things up and try different reasons to click through for different articles.
Experiment and see which lure works the best for you!
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