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April 16, 2009

Add Video To Your Web Site: The Number 1 Reason

Why add video to your web site? To make more money! That’s of course assuming your web site is there to promote your products and services. How can adding video to your web site make you more money? Consider these facts about the way the brain works.

In the 1970’s groundbreaking research was done resulting in a much greater understanding of how the brain functions. The work of a Bulgarian scientist called Georgi Lozanov in the 1960’s laid the foundation for what the West would later call accelerated learning. Various dominant learning modalities were categorized which included audial, visual, and kinesthetic. Although our brains absorb information from all our senses, it was discovered that every individual has a preferred learning modality. Identify it and you can learn must faster.

But now, here is a critical statistic. It was also discovered through many tests that a majority of people like to learn visually. They like to see things as they absorb information. Some studies even put the figure as high as 65% of the population who absorb and recall information best by seeing.

Now can you see where this fits in when we talk of why you should add video to your web site? Pictures can make a huge difference in the way your message comes across. You can state something but when you show a picture of it, well, the effect is immediate.

In the late 1870’s experiments were done with moving pictures. Using 24 cameras, an English photographer by the name of Eadweard Muybridge, photographed a horse in fast motion. The series of photographs settled a debate of the day as to whether all four hooves leave the ground when a horse is running. The resulting ‘movie’ proved conclusively that they do.

From those humble beginnings, motion pictures developed to what they are today. Who can argue that motion pictures have not had an incredibly substantial impact on the 20th and 21st centuries, not only in the arts, but also in technology and politics.

This presents an amazing opportunity for the modern day marketer. Add video to your web site and you capitalize on this highly successful modern medium to get your message across. A large number of people think in pictures. So if you have a video presentation highlighting aspects of your products and services, think of how your sales conversion rates can increase.

Also, when you add video to your web site, you keep visitors there longer. Isn’t that another key aim of any webmaster? Using a tool like Google Analytics, you can measure the average time spent on your web site or on your web page. The longer a visitor stays on your site the greater the chance they will take action, either by browsing further on your site, or clicking on the link that will lead to the action you want.

As an experiment, why not add a video to your web site on one page, and then make a copy of that page without the video. Then do a split test and track the visitor behavior over a period of days or weeks. You may be astonished at the results.

Here’s another idea. In addition to adding video to your web site, why not add video to your blog or ebay auction? You may see your sales or signups soar as a result.

So to boil it all down, why add video to your web site? To make money. Why keep spending out trying to get more traffic when you can increase the sales conversion ratio of the traffic you already receive. Make your web site ‘sticky’ by adding video so your visitors will not just click away but engage and actually stay a while. The longer they stay the better for you.

Thankfully, now, adding video to your web site couldn’t be easier. It’s as simple as 1-2-3. Learn how by, you guessed it, watching a 3 minute video. Click here: Add Video To Your Web Site

10 Responses to “Add Video To Your Web Site: The Number 1 Reason

    avatar Neil says:

    Even the back end OTO was appealing. Would like to see a more detailed Vid on how to capture, edit, compress & upload different MOV types

    avatar Jerry Bader says:

    For those of us in the business, it is always nice to hear other people promoting the use Web video. There is no doubt that video, done right, is able to engage, enlighten, and most importantly, embed in the collective consciousness of an audience.

    Video marketing enhances a company’s efforts to persuade and prompt action, but not all video is created equal. Those who don’t understand the psychological implications of performance, sensory perception, and memory-inducing mnemonic devices like sound design and music, should be wary of do-it-yourself solutions.

    Like most things in life, if something is worth doing, it’s worth doing right.

    avatar Removal Companies says:

    Not convinced, ‘learning’ and using the web are too different things. People are very impatient… i think video on the web is still very much for the minority.

    I agree with this article and will be getting some video on our newly updated site of our wedding cars in action !

    Reason Number 6
    Adding video to your website can not only help attract new customers and viewers, but it can also enhance your search results on Google. There are basically three ways to display your video. You can host it yourself, use a UGC site (User Generated Content) such as YouTube, or a fee based (SaaS) site, and embed it on your site.

    By uploading your video to a UGC site you can take advantage using keywords and metadata in your video to enhance increased traffic results on searches for your company, products, or service. If you encode your video using Adobe’s new technology, where you embed the metadata right into the file itself, with a XMP file, you greatly enhance the the chances of it actually showing up on a Google search before your competitors sites. One example, we did a video for a non-profit organization, PhilNet, on Masipag rice, in the Philippines. We encoded the video, and uploaded to over a dozen different UGC sites. Do a search on Masipag rice, and you will find Google displaying various sites to view the video, before sites that actually contain the word Masipag in their site title.

    We do this with all of our clients now, regardless if its a television commercial, training video, PSA, or corporate video, and everyone of them has greatly benefited from an enhanced listing.

    avatar How To Use YouTube To Increase Traffic To Your Website « Teguh Iman Prasetya says:

    […] Add Video To Your Web Site: The Number 1 Reason […]

    Hi, cool post. I have been pondering this topic,so thanks for sharing. I’ll probably be coming back to your posts. Keep up the good posts

    avatar Patti Romano says:

    I agree with Jerry Bader… if something is worth doing, it is worth doing right. Video, when used skillfully, can teach, motivate, inspire, excite, stimulate, and remind clients to seek your company out when they need your product. Video is a great way to advertise and “brand” your business. When the appropriate music, text, and narration are purposefully woven in, a video can entice visitors to your site to become clients now and in the future.

    avatar michael hill says:

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    I agree that a good quality video can really engage customers and give them a better insight into what you have to offer. I will make a conscious effort to create a video now.

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