April 29, 2009
It’s not just hype anymore – marketers are migrating in greater numbers to social media venues although 72% have only been at it for a few months or less. Currently, Twitter is the favorite social media site for marketers but blogs, Facebook and Linkedin are running a close second.
64% of marketers use social media for five or more hours per week and 39% for 10 or more hours. The majority of marketers using social media fall in the 20 – 39 age range.
Stats were compiled in a social media study done by Michael Stelzner for the Social Media Success Summit 2009. For a full copy of the study, visit: http://www.whitepapersource.com/socialmediamarketing/report/