April 29, 2009
The benefits of article marketing have been espoused for years and the trend shows no sign of abating anytime soon. Now a national study by Opinion Research Corporation and sponsored by Adfusion has indicated that consumers are much more likely to read and act upon ads embedded in articles than on other types of ads such as banner ads, pop-up ads, email offers or sponsored links. Just one more benefit to be touted by article marketing gurus.
Of those surveyed, the breakdown of their likely favorable response to various types of advertising was as follows:
Articles that include brand information – 51% – Email offers – 47% – Sponsored search engine links – 39% – Banner ads – 25% – Pop-up ads – 13%
A more detailed summary of the study can be found at: http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=102592