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April 29, 2009

Articles Important for More than Backlinks

The benefits of article marketing have been espoused for years and the trend shows no sign of abating anytime soon.  Now a national study by Opinion Research Corporation and sponsored by Adfusion has indicated that consumers are much more likely to read and act upon ads embedded in articles than on other types of ads such as banner ads, pop-up ads, email offers or sponsored links. Just one more benefit to be touted by article marketing gurus.

Of those surveyed, the breakdown of their likely favorable response to various types of advertising was as follows:

Articles that include brand information – 51%   –  Email offers – 47%  –  Sponsored search engine links – 39%  –  Banner ads – 25%  –  Pop-up ads – 13%

A more detailed summary of the study can be found at:

6 Responses to “Articles Important for More than Backlinks

    thannks for a good article on the topic

    avatar Packing Tape says:

    That is some interesting information. Definitely worthwhile to take to those who do not believe in article marketing to sway their opinion.

    avatar Earrings says:

    Thanks, we’ll try this out for our site.

    avatar World Auction Bidz says:

    Great info 🙂

    avatar Mark Articles says:

    you surely are right. These days people are mainly focused more on submitting articles for backlinks. Less attention is paid on submitting quality article for driving traffic.

    However, on and and you can still find that these directories also benefit in driving decent traffic back to your site too.


    avatar wolfpack says:

    Interesting blog sharing. I really get good impress to read your information. mostly peoples are like your blog. because its a good knowledge for peoples. thanks for your wonderful sharing.
    The World Current Affairs

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