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By Kristen Nicole in Featured

twitterTwitZap is a new application for Twitter that combines search and filtering in a way that can be very beneficial to bloggers. The aim of TwitZap is to “slice” Twitter up into more distinguishable channels so that you can better digest what’s going on in the Twitterverse.

It’s a worthy cause–Twitter is quite massive and is difficult to keep track of when you’re trying to use Twitter for blogging purposes. See, when you’re redistributing content through Twitter and need to leverage Twitter users for building your brand, engaging users in conversation is the best way to do that. But finding the users that are conversing about your topics of interest is the tricky part.

By Kalena Jordan in Featured

Coverage of the Twitter Tips & Etiquette session by Darren Rowse of ProBlogger and Twi Tip at SMX Sydney 2009.

Darren starts by stating that 6 million tweets a day are going out on Twitter at the moment. He began as a skeptic towards Twitter and is now an addict [sounds familiar!].

Benefits of Twitter for Darren:

  • Networking and collaboration
  • Research – Darren received 50 responses in 2 mins and 100 responses in 10 minutes to a research question. Therefore he says the potential to capture data from an audience is incredible. He gave an example of a poll he ran on Twtpoll.com “Have you ever tweeted from the toilet?” 59% of respondents hadn’t but scarily 41% said they had!
  • Branding
  • Driving traffic – Twitter is the #3 referrer to Darren’s blogs
  • Water cooler
  • Humanizer
  • Deepens relationships
  • SEO

The Twitter Opportunity:

  • Twitter is fastest growing community site on web
  • Twitter has had 1,382% growth in the 12 months to Feb 09
  • The largest user group on Twitter is 35-49 year olds

Twitter has tweaked their title tags in past week or so. News agencies are talking about Twitter all the time these days.


Twitter Usage by Top 10 Countries:

United States = 47.9%
Germany = 9.2%
United Kingdom = 6.8%
India = 5.9%
China = 2.9%
Australia = 2.9%
Canada = 2.7%
South Africa = 2.0%
Japan = 1.6%
Netherlands = 1.2%

Twitter is the 85th most popular site in Australia at the moment but the trend is increasing.

Business are using Twitter too. They’re letting employees tweet or even making them do so. There are pros and cons to this. The pros are that it makes the business seem more personal and more approachable. The cons include the risk of fallout if the employee managing the Twitter account leaves.

Businesses are also using Twitter as an Internal communications tool, for promoting internal news, mentoring, project status updates, social interactions etc. Similar tools for this include Yammer and Present.ly

We’re seeing more businesses use Twitter as a monitoring reputation management tool as well – watching keywords, tracking brands, reputation management and damage control. Twitter usage by businesses deepens and reinforce relationships and it’s also an opportunity for sales and marketing. Savvy businesses are using Twitter alerts to track mentions of their brands etc. Now some businesses are monitoring their target keywords to see who’s talking about them and then sending them suggestions and tweets that are targeted directly to their interests etc.


Tips for businesses on Twitter (via @pistachio):

  • use manners
  • dress nicely
  • be a good conversationalist

Darren recommends creating a purpose-built Twitter landing page that introduces you and your brand to Twitter followers. Don’t link to your home page, he says.


Before You Start on Twitter:

  • Reserve your Twitter accounts NOW
  • Learn the culture and language
  • Find a tour guide who speaks “twitterese”
  • Identify key players
  • Listen/ monitor
  • Identify objectives

Smart companies have multiple channels on Twitter, says Darren e.g. Dell has 34 Twitter accounts


Tips for Finding Followers:

  • Provide value, solve problems, fill needs
  • Leverage other profiles and networks
  • Ask questions
  • Be conversational
  • Be active (especially at peak times)
  • Offer incentives

Darren uses some automated Twitter tools to auto-tweet while he’s asleep to reach his US audience, but is careful how he uses these. As an example of incentive offering on Twitter, Sitepoint offered a free ebook to anyone who followed them on Twitter and raised 20,000 followers in a short period.


Other Tips:

  • Use direct messaging where possible (can damage your brand otherwise)
  • Re-frame questions for your followers instead of the one word answer – adds value to your followers, brings everyone into the conversation
  • Be playful
  • Work with rhythms of your followers
  • Be careful of automated tweets because some people unfollow those who use automated “thanks for following” type messages
  • Be a thought leader
  • Leave room in your tweets for ReTweeting by others (room to add your @handle and “RT”)

Recommended Twitter Tools:

Good Use of Twitter by Aussie Businesses:

- BigPond

- Commonwealth Bank

- Dominos Pizza

- EMI

- Fairfax Digital

- Jetstar

- RioTinto

- VirginBlue

- Vodafone

Darren says that Twitter are open to being approached if someone is squatting your brandname as a Twitter account.  See Darren’s Twitter blog Twi Tip for more Twitter tips.

[Added by me: If you have an issue with spam on Twitter, direct message @spam with the name of the account doing the spamming. If you have an issue with impersonation, TOS violations, TM violations, etc. on Twitter, file a ticket rather than messaging @spam. You can file a ticket by visiting help.twitter.com and clicking on "submit a request".]

* Photo courtesy of Andrew Ballard of ReBusiness

By SEO Sapien in Featured

blog commentsYou’ve seen them… those spammy blog comments touting the benefits of herbal Viagra or acai for weight loss. To ensure that hyperlinks would have no SEO value when people left these types of spam comments on certain blogs, HTML NoFollow tags were created by Google in 2005. Any blog comment containing a link that contains the NoFollow attribute does not get any credit when search engine rankings are decided. Many websites and blogs are now using the NoFollow attribute by default to prevent spam comments from being made although sometimes human moderators are still used.

By Michelle Jayes in Featured

I read recently that Twitter now has 10 million people using it worldwide. It is one of the fastest growing social networks today and is starting to have an enormous impact on how internet marketers are networking and doing business online. There are many celebrities also using Twitter and they have a huge following amongst their fans.

So what exactly is Twitter?

Twitter is a social media service that describes itself as “a way for people to connect through a quick exchange of ideas”. The messages are referred to as tweets and they cannot be longer than 140 characters maximum and you can basically discuss anything that enters your mind. All the conversations start with the phrase “what are you doing”? But your messages don’t need to be only about what you are doing.

These messages can be viewed by anybody on Twitter who visits your page. Messages can be seen also on the pages of anyone who has elected to follow you. When they log into their own page, anything that you might have to say will show up there as a tweet.

You can also send private messages to people on Twitter who have chosen to follow you, and this is quite a useful tool for anyone involved in an internet based business.

The big advantage with a social network service like Twitter is that you can very quickly build up a network of contacts, and you can keep them up to date on all your business activities. You can post information that can be helpful to others and keep people entertained with any insights or tips you may have. Another advantage is that you can post links to your latest articles and is a great way to help build you email marketing list. In fact whenever you update your blog you can automatically send a message to your Twitter followers that there is a new blog post for them to read.

An important point to remember though is that Twitter is actually a social media site, so don’t go overboard with self promotion. Just keep in mind that people apart from promoting their internet businesses are there to make friends and chat to others within the Twitter community.

If you spend too much time on self promotion you will very quickly lose whatever following you have built up.

It is very quick and easy to sign up for a Twitter account, all you need to do is log in to twitter.com, click on the Get Started – Join button and fill in the online form. Then just click on create my account and you are ready to begin tweeting.

Initially I would suggest that you begin building your network by finding Twitter users that you can follow. There is a “find people” button, click on that and you will be able to run a search for anyone that you know or may want to follow.

When you find someone you would like to follow, simply click on their name or avatar and click the “follow” button that will appear on the next page.

Many of the people who you choose to follow, will return the compliment and follow you back and before you know it you will have built up a list of followers. So the more people you follow the bigger and faster your network will grow. One point to remember is that you cannot add more than 200 new followers to your network in a day. If you want to have more than 2000 people following you, you will need to follow at least 2000 as well.

As long as you stick to the rules above, you will be able to build a huge network of followers. But break the rules and you will be banned by Twitter. Twitter is a social networking site, but it is a great way to build your business as well.

Michelle Jayes writes articles aimed at helping people to build a successful online income business. Click here to follow her on Twitter or visit her website www.online-income-business.com

By Kimberly Reddington in Featured

Different people learn in different ways. Some people like to receive content via an email while some prefer to read blogs. Some people learn better by reading while some prefer to have the content read to them. Some people need to see you talking about the content while others don’t care what you look like.

Here are seven different ways to leverage your time and efforts by taking the same content and turning it into different products. Some of these ideas will be used to market your website while some of them will be used to bring in revenue.

1. Write some articles and submit them to article directories.

Submitting articles to directories will increase your exposure on the web and will most definitely increase traffic to your website. You write an article and submit it to a website like ezinearticles. You are allowed to include a resource box at the end of the article. Make sure to include your name, company name, mission statement or bio, and a link to your website. Submit a few articles and watch your traffic increase.

2. Use those articles in your newsletter.

If you send out a regular newsletter, you can use the same articles you submitted to directories as articles in your newsletter. Sometimes I use the articles as-is and sometimes I modify them slightly to add a more personal touch. I like to use the articles in my newsletter first and then submit them to directories later that way my subscribers get to be the first to read them.

3. Break the articles up into smaller chunks and turn them into blog posts.

I suggest breaking them up because people tend to read blog posts quickly. If your article is fairly short, just post it. If your article is longer, you could turn it into multiple posts, thus leveraging your time even more.

4. Record yourself reading the articles and turn them into audio or video podcasts.

Here is where you can tap into those folks who prefer to be read to, or who would prefer to see you to better get to know you. A good place to submit audio podcasts is iTunes, and the most popular place for videos is YouTube.

5. Combine several related articles into an e-book.

Take several articles that are related to one topic and turn it into an e-book. You may need to add some text to make your book flow from one article to the other, but essentially each article could be a chapter in your book.

6. Combine several related articles into an e-course.

A good way to accomplish this is to turn each article into a separate part for your course. Add some additional material like worksheets or add more to your article, and send each part out as an email through your email auto-responder service. If you have 7 related articles, you could have a 7-part e-course.

7. Use the articles as content on a membership site where you charge a fee to view the site.

If you have a membership site where you charge a fee for members to view different types of content, you could include your articles in an article section where members could search on information in the articles.

Reformatting the content of your articles into other sources is an excellent way to leverage your time and to reach out to more people. You will want to re-write the articles a little to make them fit their new purpose, but the main pieces of the idea and concept are already there for you.

Kimberly Reddington, Moms in Business Thoughtleader for CereusWomen.com, teaches moms how to turn their skills and talents into a successful home-based service business and to find a balance between their business and their family. Discover Kim’s popular special report by visiting http://www.CereusWomen.com

By Kalena Jordan in Featured

Coverage of the Conversion Rate Optimization session by Stephen Pavlovich of Conversion Rate Experts at SMX Sydney 2009.

Stephen calls his session “How to use the Internet to get to know your customers intimately”. He kicks off with a graphical description of a conversion and explains that your conversion goal can be different things including :

- Order placement

- Newsletter subscription

- Something else

Stephen talks about Conversion Domination as being a vicious circle in a good way, where Revenue = visitors x conversion rate x lifetime customer value. Increased volume leads to cost savings and efficiency.


The 9 Stages of Conversion Rate Optimization (CRO):

1) The rules of the game (and how to win at it)
2) Understanding (and tuning) existing traffic sources
3) Understanding your visitors (particularly the non-converting ones)
4) Advanced market intelligene
5) Spotting the hidden wealth in your business
6) Creating your experimental strategy
7) Designing your experimental web pages (your “challengers”)
8 ) Carrying out experiments on your website
9) Transferring your winning campaigns into other media

Stephen says that increasing conversions starts with improving usability and persuading people to take the action you want them to take. He says that the *Quick Guess, Best Practice* strategy (what he calls the *monkeys writing Shakespeare* approach) doesn’t work. This approach usually involves testing:

- Headline

- Call to action

- Buttons

- Images

- Offer

- Guarantee

- Testimonials

This is the “let’s throw stuff at a wall and see what sticks” strategy.  Stephen says it’s too time-consuming and has a low success rate, therefore it’s not recommended. He says a more sophisticated approach is needed.


Objection / Counter Objection (O/CO) Approach

The O/CO tactic involves determining the objections that non-converting visitors have to your site/service/product and making changes that address these objections:

  • If they don’t trust your company –> Build trust elements
  • If they don’t believe your product is better –> Show advantages over competitors
  • If they don’t believe your product works –> Show proof it does
  • If they don’t understand what you’re offering –> Use techniques to improve comprehension
  • If you aren’t offering enough incentives –> Make more offers
  • If they see any risk in the decision to buy –> Use risk reduction strategies


What You Should Be Measuring:

- What visitors want
- Why they’re abandoning your website


14 Tools That Help You Understand Web Site Abandonment

There are 14 tools Stephen recommends that can help you understand why people are abandoning your website and what you can do about it:

1) Google Analytics

2) Crazy Egg heat map data

3) ClickTale.com

4) Google Talk Chatback

5) SurveyMonkey

6) 4Q.iperceptions.com

7) Usability Testing e.g. UserTesting.com and Steve Krug’s book Don’t Make Me Think

8 ) Ethnio.com pop-up surveys

9) Your ears and mouth (listen and speak to customers)

10) Tell a Friend King

11) Kampyle.com feedback analytics

12) Google Site Search

13) Serph reputation monitoring

14) Google Website Optimizer


Face-To-Face Selling

- Use face-to-face selling to research objections.

- Go through your website with salespeople.

- Listen to customer calls.

- Read FAQs coming in from customers.

- Ask salespeople to create a table of objections and counter-objections

- Seek out an opportunity to sell face-to-face.


Psychological Methods to Use When Designing Your Experimental Web Pages:

  • Tackle objections head on e.g. “Buy shoes online? No way!” was the headline of an advertorial by an online shoe store in the local newspaper. It was highly effective at removing the common objections people have to buying shoes online.
  • Add a reason why people should buy
  • Establish authority
  • Create urgency
  • Promote scarcity
  • Create exclusivity
  • Use Advertising In Disguise (AID) e.g. a *free* call your friends in the UK phone card which later became an upsell to a paid service. Another example is the *free trial* AOL Online CD that used to come with new PCs and magazines.
  • Reverse inertia e.g. home delivered DVD rentals
  • Use product demonstrations
  • Use customer and media testimonials to say stuff you wouldn’t be game to say yourself (e.g. legal implications)
  • Use evidence of your success
  • Produce a cost-benefits analysis for them e.g. “You’ve just saved another hour of typing using TextExpander, when you consider the value of your time, our product is a bargain. Register Now!”
  • Use an apples/oranges comparison chart
  • Use bargain appeal
  • Show commitment and consistency e.g. the VistaPrint business card / website upsell technique
  • Use risk reversal methods e.g. Domino’s pizza delivered in 30 mins or your money back
  • Use simplicity, make it easy to sign up, easy to use, easy to upgrade
  • Play on human emotion and a desire to belong e.g. the iPhone set
  • Mention the common enemy e.g. tax office, criminals etc.
  • Create involvement and ownership
  • Use storytelling as a tactic

* Photo courtesy of Andrew Ballard of ReBusiness


By Kalena Jordan in Featured

Coverage of the What is Ethical Social Media Marketing session by Rand Fishkin of SEOmoz at SMX Sydney 2009.

Rand believes there are a few important ethical tenets that we should be thinking about when we’re marketing online:

1) Don’t break the law e.g. don’t link to wikileaks.org

2) Don’t hurt people or organizations. This includes

- hacking

- malware

- misdirection

- financial fraud

- email spam

This doesn’t include:

- Anonymity (You are entitled to hide behind a sock puppet account. Rand’s view that this does not break the law).

- Omitting relationship details (It shouldn’t be an obligation to share all your relationship details, says Rand.

- Promoting content to benefit a person or organization

- Promoting content on contract e.g. paid reviews etc.

Rand says that an oft-overlooked tenet is to create value for the client and apply that to Social Media Marketing (SMM). Yes, we should promote good content. Yes, we should expose it to the Linkerati. Yes we should be participating in social networks.  Brands are scared about participating in the social media space but they shouldn’t be. Yes, we should recruit Social Media Marketing experts for help.

What do YOU think?

Should Marketers be upfront about Who/What/How/Why they market? Rand asked the audience – how ethical are you? Is there value in full disclosure? Should disclosure be obligational?  Most people in the audience answered no to that question. Rand showed an example of full disclosure on Digg and on Facebook e.g. “I’m just using this account to make friends so I can one day send marketing messages to you” and on Twitter: “I’m only posting interesting things to gain followers and build a personal brand because I’m an egomaniacal, cash-hungry asshole.”

What Professional Social Media Marketers Do:

- Stay under the radar

- Build diverse networks

- Adopt paranoia as a lifestyle (they’ve had one too many Digg accounts banned, says Rand)

- Rely on the strength of content

- Stay pragmatic

Rand then quoted George Carlin: “Some people see things that are and ask why? Some people see things that never were and ask why not? Some people have to go to work and don’t have time for all that shit.”

Four Relevant Examples of Social Media Campaigns:

1) Sean Tevis who ran for local political office in Kansas built a comic where he related the corruption and dishonesty in local politics in the style of the XKCD comic. “Running for office: it’s like a flamewar with a forum troll, but with an eventual winner”.

2) Nike picked up on a local soccer game between professional soccer player Wayne Rooney and local players where he was “nutmegged” (the ball was kicked straight between his legs and into goal). Rooney said “don’t put it online” and of course they did. The result was fast-spreading viral content.

3) Russell Investments put together an online graph chart called  What’s the State of the Economy? which included key economic and market indicators to help businesses talk to their clients about the economic downturn. The result was great link bait.

4) The Baby Name Wizard is an application that allows you to see how popular a certain name has been over an historical time period. Another great piece of link bait that went viral in a short space of time.

Rand’s 10 Tips for Social Media Marketing Success

1) Build simple stuff. The simpler it is, the more successful it will be.

2) Make it look authentic.

3) Expect 3/4 of viral efforts to FAIL.

4) Don’t let too many cooks into the kitchen.

5) Funny sells.

6) Funny is hard. Interesting is easier.

7) Consider microsites.

8 ) Hire professional pushers.

9) Don’t try to help push.

10)  Use social media to accomplish business goals.

* Photo courtesy of Andrew Ballard of ReBusiness

By Jeffrey Smith in Featured

Google beware? Twitter has just announced that it is incorporating search functionality into its site. This means you can now easily acquire popular trend data for keywords and look deeper into what people are talking about in real time.

So what is the significance of this? That of course is still up to debate. Some people think that Twitter is on the heels of Google already and others say that Twitter is no search engine at all.

Both sides of the argument have good points. Still, there’s no denying that Twitter is a race horse with a great future, especially with this new function. Twitter is getting huge and recently turned down an offer from Facebook for $500 million. And with its business model of Q & A features and search ads, you can see why. Not to mention the fact that Facebook is trying to keep pace by adding various Twitter like functions…

Some people can’t see much value in Twitter calling it just another social media site for friends to chat with each other. What people don’t recognize is the fact that Twitter is an extremely large pool of information based on our personal lives- which is invaluable to the marketer.

Despite the increasing value that Twitter leverages, it is still a new born compared to Google and may require a decade before being able to develop the technology and accuracy of Google’s search results. Still it has all the right stuff to get there eventually. Google’s market share is safe…at least for now anyhow.

Consider that Twitter communications are a true representation of the masses’ opinions. People can log on and get answers they can trust because they have their own network of people who they’ve already established relationships with. Google gives great results, but they are impersonal and often inaccurate. With people’s online lives enveloping more and more of their time, the personal touch works wonders. Corporate media and celebrity spokespeople only go so far.

In addition to that, information gathered on Twitter is more relevant to one’s location. With the personal profiles, and the ability to send messages from mobile devices, (enter GPS technology) Twitter can leverage this value and exploit what it can do and Google can’t.

Twitter is quickly proving it is the future of search. Its power lies in the fact that it enables people to get the opinions of others in regards to relevant current information. When searching, people want real opinions as well as the facts.

For example imagine typing something into Google and seeing all of the results pop up…They are put there from the businesses and individuals who want you to believe certain things about their product or service. Well, what if in addition to that, it had thousands of third party opinions that have no vested interest in those products or services? And imagine if all those opinions are from people you know? This is the dynamic that Twitter leverages, and if it plays it’s cards right, it will be siphoning off Google clicks in a few short years.

About the Author: Maverick Money Makers is a private society that will teach you how to build a six-figure a month business on the internet. If you want to make money online, join the society before it’s too late. Maverick Money Makers

By Matt Siltala in Featured

From month to month I have the opportunity to present 4 different webinars on different topics related to Internet marketing to brand new online business owners.

The reason I bring this up is because no matter what the topic I am presenting on, I usually get asked the same question by completely different random people. They are all wanting me to “look at their site” and give them a “quick, what do you think?”.

These people are wanting to know if their site is ready to “go live” (although I never really understand why people ask that question) but for these people, and this post – I have come up with what I’d like to call “The 5 Minute SEO Site Audit Checklist” If you have a brand new site, and have never done any kind of SEO before, this will be a great list of reminders that will set you off on the right foot.

1. URL canonicalization and 301 re-dirs – One of the first things I look for on any domain I am giving a health check too is the URL canonicalization. In My Opinion it does not matter if you pick proper URL canonicalization pointing to the wwws or non-wwws, but you need to pick one and stick to it. I personally always choose the wwws because more people (from my experience) tend to link to you with the full URL. So you need to get into your .htaccess file and make a few edits. Any variation of the homepage URL needs to be done this way too – for example you need to have the /index.php also re-direct to the main URL (however you have it set up) Bottom line here, you need to make sure all variations of your URL point to the same way you set it up.

Any extension of your URL like:

  • http://www.example.com/index.php
  • http://www.example.com/index.htm
  • http://www.example.com/default.html
  • http://www.example.com/default.php
  • http://www.example.com/anything (that goes to homepage)

All need to be pointed to the main - http://www.example.com (without any extensions on them). You also need to make sure that you don’t have any dev links that need to be 301-ed to their new addresses so you don’t have any bad or dead links on the site. You can handle all these changes via the .htaccess file. Here is a little more in depth look into 301 re-directs via a post I did on it a few months back.
Here’s the code:

RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L]

(Make sure your Apache installation has mod_rewrite enabled.)

As long as your Apache installation has mod_rewrite enabled then you should be able to use this fix on almost any host.

2. Unique Title Tags and Meta Data. I will go to Google and run a a site: command and see all of the pages that are indexed just to make sure that there are no duplicate content issues and that all pages seem to be individual and unique with their own title tags and meta data. If your site is not right – all results that come back will look the exact same, and if the title and data that comes back is all the exact same – you have a problem!

3. Search Engine Friendly – Check to make sure the CMS you are using is search engine friendly. Are your URLs search engine friendly? Are you using keywords in the naming structure of your URLs or just auto-matically created jibberish by the builder? Are you able to include header tags? Alt Tags?

4. Has the site been submitted to Google Webmaster Central? By submitting your site to Google you are able to get your whole site indexed properly on Google, and they are able to show you any errors your site may have. There are so many tools that are offered here that you need to become aware of, but for the sake of “The 5 Minute SEO Site Audit” I just want to make sure the site has been submitted.

5. Check for Duplicate Content – If you are selling products and are using a supplier with their descriptions and info, I am going to make sure there is no duplicate content issues. If you are using the same content that 1000 other people are using, there might be a problem. I would always suggest making sure you do everything you can to make sure that you have no duplicate content of any kind on your site.

In Conclusion:

Again, this is just a quick “What I would do” SEO Audit checklist of what I look for when “checking out” brand new sites. These are a few of the steps that I would recommend anyone new to Internet business and SEO would check out before really thinking they are ready to make money with their website. I know this info may seem basic to a lot of us that have been doing it “forever”, but you woul be surprised how many people still do the simple things wrong!

Matt Siltala has been working with Internet business owners since 1999 to help them increase their conversion rate and truly become successful. Matt got started in the field by working with a small radio station in Arizona and posting to his own personal blog From there, Matt has become an expert in the field of SEO and internet marketing, all while building his own internet marketing company, Dream Systems Media.

By Bill Platt in Featured

sell booksIt is an unfortunate reality that most people who write books believe that their publisher will always put their best foot forward, to promote their book. In the real world, it does not quite work that way.

Let me put this in perspective for you.

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