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Blogging Your Way to the Top

By Scott Van Achte in Featured

It is no real secret that a well written topical blog can significantly help out your website – so why aren’t you doing it?

The most common reasons I hear for not starting a blog involve a lack of time to write posts, and limited ideas to write about, but taking that extra time to get some useful content out there can do wonders for your search rankings among other things.

An established blog that is updated regularly gets spidered by Google often, and increases the chances of new search rankings considerably. I have seen multiple situations where regularly updated blogs wind up ranking #1 in Google for relevant phrases literally within a couple hours of posting. It usually takes a well established website and blog to make this happen, but there is big potential if you do things the right way.

The $7 Product – Myth, Reality, Or Self-Fulfilling Prophecy?

By Mike Adams in Featured

You may have noticed the explosion of $7 products and the $7 script phenomenon. You could hardly miss it!

This all started when a well-known marketer released an ebook in which he contended that $7 was the perfect price point for impulse buys. He claimed that if a product was $7 or below, people were more likely to buy because the price was in the ballpark of what they would pay for other impulse buys, like going out for lunch. And of course he then released a $7 script designed to sell things for, you guessed it, $7.

The next thing you knew, products that were previously selling for $19.95 or $27 were selling for $7. $7 products were everywhere.

Now most direct marketers will tell you that if you that if you have a good offer and good copy, you are usually better off selling for more rather than less. Logically, it makes more sense to sell a $97 product than a $7 product. Theoretically it’s the same amount of work.

I have noticed though, at least with my lists, that there really does seem to be a dramatic increase in sales when the product is priced at $7 or under. I often get as much as an 8% conversion or more at $7 compared to a 1-3% conversion at $27. That seems weird to me. After all, $27 isn’t really a huge price tag either in today’s economy. But with that difference in conversion, a product may actually produce more dollars in total sales at a $7 price point than at a $27 price point!

So is there really something magical about the $7 price point? I think there is. But I think it’s the magic of expectations. You see, so many people bought into the $7 phenomenon that tons of products were released for $7 each. So it’s become a self-fulfilling prophecy. People are used to seeing ebooks priced at $7, and even collections of multiple ebooks priced at $7.

People are so used to it that when they receive an offer priced at more than $7, they subconsciously feel like it is overpriced. They could be getting 30 ebooks of 100 pages each for $27 – less than $1 per ebook. The problem is that with so many people selling things for $7, it starts to feel like a bad deal whenever the price of anything is more than $7, even though logically they would never expect to be able to purchase books so inexpensively in a bookstore.

I have noticed that even at $9, conversions can drop precipitously. There can be much more of a change than one would expect with only a $2 difference. After noticing this repeatedly, I can only assume that the $7 phenomenon has become an expectation, a self-fulfilling prophecy.

So the question becomes what to do about the $7 phenomenon now that it has become such an expectation. The easy way out is to just price things at $7. And I must admit that I often do that, as it makes for easy fast sales. But I don’t always do that, because I’m not sure it’s good to feed the expectation of such a low price point. Most good products really are worth more than $7.

Maybe it’s time that someone comes out with a report extolling the magic of the $97 price point! After all, I would much rather be getting an 8% conversion at $97 per sale than $7 per sale, wouldn’t you?

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Mike Adams is the owner of Gigantic Resale Rights. Looking for tons of resale products to feed your $7 (or $97) sales? Get all of the resale rights products you will ever need with a membership at Gigantic Resale Rights.

5 Things to Consider Before Choosing a Website Design Firm

By Oliver Feakins in Featured

It seems that everybody knows somebody that does “website design”.  The term can refer to anyone from a high school student working on the weekends between book reports to an established professional website designer. Because of this, you need to be careful when choosing a website design company. Choosing the wrong individual or firm can mean the difference between having a website that turns out sales and ending up with a website that turns off customers. You need to do your due diligence when you sit down with your designer (or web design firm) to ascertain the level of competency and professionalism they have.  It is important that business owners ask the following five questions in your initial conversation with any potential web design firm or individual.

1. Can you show me your work?

Web design companies will tell you that they have done wonderful work for fantastic clients but ask for a list of client names and website addresses. This is the very first thing that you should do and will set the tone for the initial conversation. Reputable firms have a gallery or portfolio of websites that they have designed. This is where the proof is in the pudding.  Take the time to actually go to the sites and check them out.  Take note on how the site looks, how clear the site’s purpose is and how the site ranks in search engines. It is acceptable to call the design firm’s past clients and ask how their overall experience was during the design process and after the website design services were performed.  If you hear a common negative theme, you may want to consider moving on to a different firm but keep in mind that there are two sides to every story and you should check with the firm to verify the validity of the negative comments.

1. Can you see the project through to completion?

You’ve seen the work, now let’s find out who’s going to be doing it. It is very common for web design firms to use contracted web designers to assist with overflow and you should ask about this up front. You’ll want to know that this firm has the resources to be able to continue the project if that contracted employee leaves. Similarly, This if you choose to go with a self-employed web designer and that person gets sick, leaves or becomes uncooperative, you have nowhere to turn.  Web design firms usually have multiple employees and a chain of command to ensure your concerns are addressed.  Just be sure to clarify what will happen should the person working on your project become unavailable.

1. How much will this cost?

Cost is a sensitive issue to any website design firm. It’s not unusual for to pay anywhere from $800-$8,000 for a 20 page static website design, depending on the level of design and functionality included. I always consider the level of work the firm can produce, as well as the relationship and customer service. A firm that is going to stick with me and keep my business needs at heart (even after the site is completed) is worth it’s weight in gold. “You get what you pay for” really holds true in website design and development. I’ve had customers come to me because their sites completely crashed a week after launch and they can’t get a hold of their economy priced design firm. There is a tradeoff between price and service and I always suggest that you stay in the middle.

1. Do they build search friendly sites?

I have long sung the benefits of working with a web design firm that truly knows the benefits of Search Engine Optimization (SEO) and its practices. Many firms will say they create SEO friendly websites, but the only optimization on the site are a couple meta tags that give virtually no value. This is NOT and never has been SEO! It is rare to finding a design firm that truly understands how to optimize sites and can create powerful SEO websites but this combination of talents truly separates that web design firm from the rest of the pack.

Ask your web design firm about SEO and see what they say. If they emphasize meta keywords and make no mention of link building or site architecture RUN AWAY! Also, if they promise first place rankings right away, turn and run in the opposite direction since it takes time to rise in the search engine ranks.  Test the sites in the firm’s portfolio for SEO by seeing where they rank in search engine results for the company’s targeted keywords. This is the true test of any web design firm claiming to be able to perform SEO

1. What kind of feeling do I get with this firm?

As funny as it sounds, first impressions do make a difference and the gut feeling you get from interviewing a firm can go a long way. Whether you feel that you can trust the firm or alarm bells are going off inside your head, listen to your instincts, because they generally are right. To me, the relationship is the most important thing – it is the one thing that will outlast any project and is the most valuable service a web design firm can provide. Without a good relationship, the project is doomed to fail.

Picking a design firm is as important as picking a valued employee and maybe even more so.  The design firm will be designing the voice for your company that will be speaking for you 24/7 and all over the world.  Take your time and find the design firm that truly fits with your company and understands your needs.

About The Author:

Oliver Feakins is President of the Internet Marketing and Social Media Company WebTalent, a Lancaster web design and SEO firm based out of Central PA. Besides a having a client base throughout the USA, Oliver is a favored speaker at universities and other organizations.  He also writes expert articles for outlets such as Promotion World, WebProNews, ITWorld and Social Media Today. Visit http://www.webtalentseo.com for more information or call 877-496-3327.

The Road to Email Success Is Paved With Strategy

By Ryan Deutsch in Featured

Another excellent Memorial Day weekend! Although I have to admit, I spent a little too much time thinking about email marketing (as I often do on long road trips in the minivan while my two kids are watching a movie and my wife is asleep in the passenger seat). On this particular trip I could not stop thinking about some excellent meetings my team and I have had with clients recently.

The overarching takeaway from all of these meetings is that email marketers seem to really be focusing on the strategy behind their programs. We’ve been spending more and more time with marketers on planning their digital programs — something too few email marketers are committed to. There seems to be a disproportionate amount of time spent reviewing email and campaign management technology (features) as opposed to the strategy that is meant to drive the use of that technology.

Consider my Memorial Day trek to Cincinnati to visit family. I was totally confident we would have a great weekend. Why, you ask? Simple: planning — a clear understanding of where we were starting, an agreed-upon vision for the trip and a concerted effort to get all the essentials lined up so that we could execute on the vision. Is your marketing team investing enough in the strategy behind your email programs? Here are a few questions to ask yourselves to be sure.

How do my programs compare to my competitors?

It is hard to get somewhere when you are unclear where you started. Just try to get directions from Yahoo Maps without entering a starting point. Email marketers need to look at four key areas to assess where their programs stand today (three internal and one external).

1. Data — where is it and how difficult is it to access?
2. Content — where is it and how rich is my content library?
3. Programs — what are all of the current email programs being delivered to consumers or other stakeholders?
4. Competition — do I understand what my competitors are doing? How does my competition use the email channel — what is their recipient experience around subscriptions, unsubscribe and transactional communications?

Do not take shortcuts on the competitive analysis; a clear understanding of how your programs stack up against your competition is the foundation for understanding where your email programs are today.

Do I have a program vision?

When my wife and I planned our trip, we spent the majority of our time discussing what we wanted the experience to be, what priorities we had for time with cousins and grandparent, and what a real “win” would be for the vacation, which boiled down to having the kids at the end of the trip kicking and screaming when we forced them to head back to Chicago. Email marketers should be committing the same focus to their strategic planning.

Once you have a firm understanding of how your business uses email and how that compares to the competition, it’s time to create a vision for what the email channel could be for your business. This vision needs to include specific success criteria so you can track progress towards your ultimate goal.

Here are a few examples of simple, trackable visions that we have seen clients develop in the last few months.

• Marketing will own all email communications to our consumers; specifically, in 2009, we will integrate marketing communications into our transactional email and drive (insert specific conversion metric, revenue, clicks, ad impressions, etc.) per week and per month. Transactional email deployment will transfer to marketing and be in production no later than Sept. 1.
• Marketing will increase conversion rates (click-through rates and purchases) by 35% across all email programs, solidifying competitive position and maximum leverage of the email channel.
• Marketing will make testing a core element of our programs, including performing spilt tests on all subject lines and offers.

Do I have a clear roadmap for executing the vision?

Unfortunately, most marketers start putting together a roadmap before they truly understand where they are or where they want to go. Picture the 20-page vendor RFPs that are all about the “how do I get there” without defining “where am I going?” While selecting the right partners and technology is critical, it is not as important as the first two steps.

One of the real pitfalls we see with email marketers looking to take their programs to the next level is the lack of executive buy-in. This is usually due to management’s limited understanding of the vision behind the email channel. Vision development is essential for communicating to the company the reasons behind additional investment in email marketing technology and resources. You would be surprised how quickly companies invest in programs backed by sound strategic vision.

At the end of the day, marketers should invest as much in strategic planning as they do in the execution of email. Many companies have internal expertise to rely on, while others turn to their solution providers for help. If it has been more than six months since you had a serious talk about email strategy, I suggest you and your team walk through an assessment of where you are today, your vision for the coming year and your plans to execute on the vision.

With the growing consumer sophistication, the addition of new online channels and the advent of the social web, email marketers cannot afford to be tactical, rather than strategic, for too long.

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Ryan Deutsch is vice president, strategic services & market development, for StrongMail Systems, a leading provider of commercial-grade solutions for marketing and transactional email.

Why Forward Linking is as Important as Backlinks

By Jeffrey Smith in Featured

Obviously the obsession for most is off page SEO (building or getting links from other websites)…Well, I have a little secret for you, authority trumps it all. An authority site can rank using less backlinks, pages or keywords that any other type of website; so, doesn’t this indicate where you should apply your focus?

With so many ranking factors that can impact your position, who you link to (forward-linking or up-linking from your website) is often overlooked as a viable way to expedite the authority process.

By definition an authority site is a popular website frequented often by the virtue of the content/information or experience it provides. Considering the potential to create real value by providing a product, unique angle, news, cool tools, widgets or a service that is phenomenal, that website can be deemed an authority.

Learning How to Make Money Online

By Peter Nisbet in Featured

When you begin learning how to make money online you must first have goal. Without a clear goal in mind you will find it difficult to set targets, and without targets you will find it more difficult to make money. That is why all businesses have a gaol and set regular targets that are the subject of business plans.

It has often been said that a failure to plan is a plan to failure, and nothing could be truer. As a simple goal, decide how much money you want to make in your first year. You could be silly and decide on a million dollars, but you are unlikely to achieve that, so be realistic: say $75,000 in your first year.

You can then break that down into monthly amounts, starting small and increasing each month, which will give you the basis of your targets. You should then plan how to meet these monthly targets. That is a good sound basis of a strong business.

However, you now have the problem of how you are going to make that money. There is a large number of ways in which you can make money online, some of the most popular being|:

1. Creating your own product or service.

Perhaps you have a skill or specialized knowledge that others will pay for. You might be a children’s entertainer or a hypnotherapist. Perhaps you can write en eBook about breeding dogs, or make a video series on maintaining your own car.

I know of one person that made a fortune by making series of short videos of how to carry out simple household maintenance tasks, such as changing an electrical plug, changing a tap or faucet washer, and even putting in a new sink and laying a carpet. A simple idea, yet something that had a massive customer base. Think of all those women living alone, or even guys that don’t know why a screwdriver has a flat end.

Think of what you are good at, or what you have knowledge of, and work out a way of packaging that knowledge or these skills in a way that would sell. I am a good writer, and make money online writing articles to help others to promote their websites.

2. Sell somebody else’s product

If you are unable to produce a product of your own, then sell somebody else’s. Everybody trying to learn how to make money online has heard of affiliate marketing, even if they don’t recognise the word. Affiliate marketing is selling a product for somebody else in return for a commission.

If that product can be delivered electronically – by email or downloaded – then that commission could be 50% or higher, since there is no replacement cost. Unlike a tub of vitamins, an eBook or software application doesn’t have to be produced again once it has been sold, so the vast majority of the selling price is profit. You can therefore be paid more for selling it. 50% is about minimum for such items, and some go as high as 75% or even 80%.

3. Others

Among other ways of making money online are multi-level marketing (MLM), where you recruit others to sell products for you, you receiving a commission on their sales, buying on eBay, and selling the same items for more than you paid for them, buying items in bulk when they are in high supply, and selling at a high price when they are scarce (e.g. certain toys at Christmas time), and many others.

Each of these ways of making money online has one thing in common: you have to learn how to go about it and how to promote whatever it is that you are doing. Even your eBay business has to be promoted by means of your ‘product description’.

Most businesses need a web presence, either as a traditional website or some other presence on the web such as a Squidoo lens or participation in social networking. They might also need software, and knowledge of how to use it, and knowledge of how to attract traffic – potential customers. Without customers, your business will fail.

This is where most people begin to fail. In fact 99 people out of every 100 that try to earn a living online fail. They fail for one of 4 reasons:

1. Lack of Planning

They did not have a clear objective in mind and did not plan properly. The started their business on shaky ground and looked on it as a hobby. They fell into one of the main traps of working at home: worked part-time, and took time off whenever they felt like it rather than set out the daily tasks needed to meet their targets and work until they were completed.

2. Lack of focus: Information Overload

They did not focus, and jumped from one program to another. They had too much information, and were unable to give any one method of making money online the time to work for them. They tried too much at one time and so failed in everything.

3. Lack of Perseverance

They gave up to soon. It takes time to build up a successful online business. Except for a very fortunate few, there is no ‘get rich quick scheme’. Making money online is hard work, and those that persevere tend to succeed. Most don’t!

4. Lack of Knowledge

This is the least reason for failure. There is no need for lack of knowledge in the internet age – everything you need to know is out there, yet many people try to do it themselves without getting the information they need. Learn from the work of others: do not reinvent the wheel. Trite, I know, but true nevertheless.

Use whatever training courses are available out there. It could be expensive, I know, but there are ways to learn all you need to know without spending a lot of money.

It is important that you do not fail for any one of the above reasons because they are all avoidable. It is a shame that so many dreams are shattered for a lack of planning, focus, commitment and perseverance, and a lack of knowledge. All are avoidable.

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Peter Nisbet – You can get all the knowledge you need to start making money online through Peter’s membership site. Check it out here – Marketing Membership - Don’t fail through a lack of knowledge or of the tools to succeed.

Article Marketing: How To Capture A Reader’s Attention With Your Article Summary

By Steve Shaw in Featured

When you’re doing article submissions, you’ll notice a field on the submission page that asks for an article summary (aka, short description).

As an author, you may not realize all the places where your article summary is used, but the article summary is a prime opportunity for luring readers to your article.

How is the article summary used?

The short description of your article will appear on the summary page of an article directory and also in Google and the other search engines in search results pages.

There are a few different types of summary pages on an article directory–there’s a summary page for a particular category, for each individual author (usually a list of your articles with their summaries), and if your article appears on the main page of an article directory a reader will see your article title and your article summary.

Is the article summary important?

Yes!

Think of your short description as a billboard along the interstate miles away from your business. You can’t see the billboard from your business, but depending on what you write on the billboard, you can effectively lure someone from the interstate to your business.

Google is the interstate and your article summary is the content on your billboard. Don’t you want to take advantage of all that traffic and direct readers to your article?

A potential reader is doing a Google search and is scanning a list trying to decide what page to click through to, and your short description can be the deciding factor as to whether they click through to your article.

What makes a good short description?

Whether you know it or not, you probably already know the answer to this. Go to your favorite article directory and look at the list of titles and article summaries.

Some are better than others, right? Some of the short descriptions make you want to read more, while others make you say, “No thank you–next!”

When you’re doing your next article submission, here are a few tips for capturing a reader’s attention with your article summary:

1) Your short description should tell what your article is about. Give specific info–what is your article topic and what info will you be providing in your article?

2) Try to lead the reader into your article from your article summary. Here’s an example:

“With some creativity you can transform your articles into multiple pieces of marketing content which can save you time, extend your marketing reach, and create more doorways for potential customers to find you. If you’re in the mood to stretch your marketing content mileage, try one of these 3 creative uses for your articles.”

This summary tells the reader what the article is about, how the information can benefit them, and what awaits them when they click through to read the entire article.

3) Write in complete sentences.

Sometimes you will see an article summary that just says something like: “Article about windshield wipers”

That’s it–end of story. Not a very compelling enticement for a reader to click through and learn more, is it?

No matter what the topic of your article, you can phrase your article summary in such a way that readers interested in that topic will say, “Hmmm, I want to know more!”

4) A short cut may be to use your intro or closing paragraph or some other part of your article as your short description. You don’t necessarily have to write your short description from scratch. Lots of times I will look over my finished article and pick out phrases and sentences that I think represent the article and would be good at luring a reader in.

Bonus tips:

• Mind your word count–Usually a publisher will require a short description to be 450 words or less, including spaces.
• Do not mention your own business or website address in the article summary, as many publishers do not appreciate that. The article summary is not your resource box–the article summary is a description of your article, while your resource box is the place where you can talk about yourself, your business, and your website.

Writing an article summary is not hard, but you do need to put some thought into how your summary will appear to your readers.

Think of your article summary as being a little advertisement for your article. Put yourself in the shoes of a person who is looking at a long list of results in Google–what sort of summary would make you want to click through and read the entire article?

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If you want to get a greater readership for your articles and build more links, it’s a great idea to enlist the services of a trusted article submission service, such as SubmitYOURArticle.com. Steve Shaw created the web’s first ever 100% online-based article submitter, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

Building a Loyal Subscriber List

By Byron Coke in Featured

When it comes to Internet marketing, the money is in the list. A list is a collection of email addresses. The only ethical way to build a list is to utilize a double opt-in process. What this means is that when someone provides you with their email address, they receive a confirmation email making certain they intended to subscribe to your service.

The reason double opt-in is important is two-fold. First, there are unscrupulous people who will enter the email addresses of people they know and subscribe them to newsletters, offers, etc. that they have no desire to receive. This might be done as a prank or it could be done to harass someone.

By requiring a person to click on a link to confirm their subscription, they are stating that they have personally subscribed to your offer and do indeed want to subscribe.

Secondly, double opt-in offers some protection to you. Oftentimes people forget that they have subscribed to something. When they receive it, they mark it as spam or it ends up in the ‘Junk’ folder. If you receive multiple spam complaints, you could be blacklisted from sending out bulk mailings. If you use double opt-in, you can show proof to your ISP provider that the person, who claimed you spammed them, did indeed sign up for your newsletter.

A double opt-in system sends the confirmation letter the instant someone subscribes. This helps them to remember that they subscribed to your service. Once they click on the confirmation link, they will receive a second message letting them know their subscription has been confirmed.

When using email subscription services, you have the ability to include whatever message you would like. If people are subscribing to your newsletter, you would be wise to send them a thank you message and let them know when they can expect to receive your next publication. You should also include a link to the URL of your newsletter archive.

Capturing a Visitor’s Email Address

One of the easiest ways to begin building a customer list is to offer a free newsletter subscription. Chances are good that you have subscribed to an electronically delivered newsletter.

Newsletters are also referred to as ezines. Generally, they are sent to subscribers on a weekly, bi-monthly or monthly basis. A few newsletter publishers send out their newsletter daily. Daily newsletters generally offer a quick message such as a motivational quote or a business tip.

Generally, a newsletter consists of one to two articles; a ‘soft’ advertisement; and links to information on your website or other beneficial resources. The content should be current and not readily found elsewhere.

When you publish a newsletter on a regular basis, you establish yourself as an expert in your field. You also keep your company name (or your own) in front of potential customers. When they need your services or products they will think of you because you have provided them with beneficial information and helped them solve a problem.

Keep in mind that most of the people who subscribe to newsletters receive dozens of newsletters each week. If you want them to read yours on a regular basis, you need to make certain that your newsletter stands out above the rest.

When composing your newsletter keep it concise and include beneficial information. Stay on topic and be consistent. If you tell your subscribers that your newsletter will be in their inbox each and every Wednesday; make certain that it arrives on time.

Do not use your newsletter as a sales letter. While it is okay to include a short ‘soft’ advertisement for your product or service; the purpose of the newsletter is to provide beneficial information to the readers and keep your name in front of them on a consistent basis.

It’s a good idea to create a web page that details the information in your newsletter. When possible you should post each issue of your newsletter directly at your website. On the information page you can include links to each issue so potential subscribers can review what you offer.

You also want to provide them with an incentive to subscribe to your newsletter. You can give them a free report, ebook, or offer a one-time discount when they order a product from you. This incentive needs to be something that will benefit them.

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Byron Coke – In ‘The Honest Marketer‘ you will learn exactly how to build a loyal list. This valuable e-book will take you by the hand and provide you with instructions and resources to help you build a customer list in 90 days.

10 Steps For Mastering Your Social Domain

By David Berkowitz in Featured

If you’re not in control of your digital identity, the odds are pretty good that someone else is, or will be if you have any brand recognition at all.
Consider the recent example of Pittsburgh Steelers quarterback Ben Roethlisberger, whose digital doppelganger created false identities spanning a range of social media sites and even claimed he had been diagnosed with skin cancer. ESPN advised in its NFL Rumor Central, “Not real, folks. In fact, if you see an athlete with a Twitter, you should assume — at least at first — that it’s fake. Assume it’s a Twitter twerp.”

Brain Burning Brand Names Boost Business

By Michel Fortin in Featured

A while ago, I wrote a blog post on the power of names. I won’t repeat it here, except for the fact that, while branding may not be a priority for you, choosing a name for your business or product (even your domain name) is often the single, most important business decision you will ever make.

In this blog post I submit five characteristics of great brand names, which I call the five “S’s.” They are characteristics I encourage you to follow when coming up with a solid, long-lasting, and highly profitable name.

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