May 8, 2009
So your website is up and running and the investment in time and money you’ve put into your PPC campaign is now paying off.
With the website tracking you have implemented, you have been able to fine-tune your campaign so that you now have a fairly good idea about who you’re marketing to, what they’re searching for and the highest converting and traffic keywords. You have also been able to slowly reduce your CPC (cost per click) down to a more reasonable level.
But like all good businesses, you are constantly looking for ways to improve on your ROI which in the world of internet marketing means higher click rates. You should also be fully aware that you need to know how to monetize the traffic you are generating from your website. Traffic means nothing if you’re not doing anything with it.
There are a multitude of free ways to improve your search engine ranking so that you’re on the first page (and hopefully first position) on your relevant keyword search results.
In this article I’m going to go through the main ways in which you can do this. The most common term used for this is Search Engine Optimisation or SEO.
A search engine’s primary purpose is to serve the user the closest match and most relevant information for any given keyword search. Search engines reward websites that have good quality, relevant information with high search rankings.
One of the ways that a search engine ranks a website is by the number of unique links the website has from other websites. From the search engine point of view, this is an indication that the website must have something of value to other websites.
There are some important key things you must always understand to have an effective SE marketing strategy.
1. Provide valuable, relevant content.
Don’t just fill your site with non-relevant garbage. All articles on your website should be relevant and consistent to what your website is about. Try to avoid using free article to pad out your website, as people will soon find out that the information is non-relevant and won’t bother visiting.
People need to be interested in the articles or else they won’t link to your website and you won’t build your rankings. This takes time…as I keep reiterating in my articles…”Rome wasn’t built in day.” Don’t get me wrong, there is nothing wrong with using free articles, but the least you can do is filter out any non-relevant stuff.
2. Try to add content to your website on a regular basis.
Don’t expect to be able to add 1000 articles to your website in one go and expect a 1st position ranking in Google overnight. To get a high ranking using these free techniques takes time. Try to think of your internet business as an organic thing like an oak seed. It might take a while before you see any results, but given a bit of time and attention, it will grow into something massive and long lasting.
Weblogging (or blogging) is probably the easiest way to add content regularly.
Specifically designed websites called weblogs or blogs allow for easy and regular posting of articles. Of the many blogging sites on the internet today, one of the most popular can be found at www.wordpress.com. In fact, this blog is being hosted by them.
When writing your articles, make sure the content is relevant to your website and make sure it will interest whoever is reading it. Make sure that the article has links back to your other websites, be they your personal website or your lead capture pages, so that you are encouraging people to click them and so build up your authority status and keep the search engines happy.
Remember, search engines sole purpose is to provide people with the best quality and most relevant information possible. If you are doing that, they will reward you with a higher search engine ranking.
3. Get your articles published by as many other websites as possible.
It is important to throw your net wide and get a large variety of different websites linking back to your websites. Use syndication sites, reprint rights, press releases and article distribution sites to get your articles published by other websites, so that you can steadily build up your search ranking.
How do you do this? In actual fact, this blog is a form of syndication. A popular method is to use RSS, which allows subscribers to be instantly notified of any new updates. You can also publish articles using article submission sites like www.ezinearticles.com or submityourarticle.com.
So how often should I publish an article or blog?
Well it’s really up to you, what your website is and what sort of ranking you want. Approximately 1-8 articles a month is optimal, but never more than this. Publishers soon get tired of numerous articles from the same author. The key is consistency. Submit an article a few times a month, every month, and you should see results in just a few months.
Because blogs and articles are a simple and effective way to get content out onto the internet, they can be misused and abused by people flooding blog sites with complete rubbish using automated scripts in an attempt to boost their search engine rankings. People want content that is interesting and relevant and will soon get bored and annoyed with sites that have obviously gone for the quick and dirty approach to providing relevant content.
Andrew is an Internet Entrepreneur and Mentor, with over 20 years experience in the IT industry. He is passionate about teaching people how to build and manage their own internet business and sharing his extensive expertise and knowledge of the Internet. His main business website is http://www.incomelifestylefreedom.com His personal website is http://www.andrewegorov.com Visit his websites for FREE information!