May 11, 2009
Article marketing has beginner, intermediate and advanced stages to it, so no matter what skill level you’re at, you can still submit articles to drive traffic to your website.
You may have started out simply writing articles on the topic of your website–that is a great start, and you can see excellent results by consistently writing and submitting on-topic articles.
But after you get used to the basics of submitting articles, you may want to challenge yourself and see if you can improve your results. One of the ways you can advance to the next level is to integrate keywords into your article submission campaign.
Google and other search engines look for words of special importance on a web page to help them determine what a website is about.
These words are called “keywords” or “keyword phrases”, and if a website owner knows the types of words/phrases that their target customers are typing into search boxes, then he can be sure to use those keywords in his articles to capitalize on the demand for those search terms in Google.
How do you use keywords in your article submissions?
Great question–it’s actually not that complicated.
1) First, figure out the keywords for your website.
Use a keyword suggestion tool such as WordTracker to create a detailed list of keywords and long-tailed keyword phrases.
A long-tailed keyword phrase is a phrase that is anywhere from 3-5 words long that a search engine customer would use to reach a site such as yours. Usually a basic keyword term for your website is more general and is 2 words long, but there is also merit to targeting longer phrases that potential customers do searches for.
For example, your main keyword phrase may be “chocolate recipe”.
Your long tail phrase may be “chocolate birthday cake recipe”.
When you’re doing your keyword research you’ll make a list of the general 2 word phrases as well as several of the more specific 3-5 word phrases.
2) Write an article around each keyword term.
Now, each keyword term has many possibilities for articles–there isn’t just one article that could be generated off of your keyword term. Try taking each keyword term and writing several articles addressing different aspects of that keyword.
If you have a long list of keyword and long-tailed keywords, that list could keep you busy for a while!
Just go through the list, writing a different article around the keyword phrase. Pretty soon you will have a library of articles that are covering virtually every topic related to your niche all pointing readers back to your website.
All of this instruction about keywords comes with a word of caution–there is a good way and a bad way to use keywords in article marketing.
The good way would be to use the keyword phrase to guide your article topic, and use the phrase or variations of the phrase naturally in your article so that the article makes sense to your readers.
The bad way would be to haphazardly spray your article with your keyword term without thinking about how the article will sound to readers or if the article makes sense.
You may have seen articles that were obviously written with the intention of using a particular keyword where you felt like the author was writing for search engines rather than for human readers–that is not way things should be!
You can write articles that please human readers and search engines–what these two groups are looking for is not at odds with each other.
Google wants to provide the search customers with an accurate list of results that is ranked in order with the results most likely to answer the searchers question at the top. Google cares about whether an article is reader friendly–it is not just looking for random words on a page.
When you write your articles, you can use your keywords to determine your specific topic and also use the keywords themselves where they sound natural. For best results keep your keyword density to around 2%.
Staying within these guidelines will give your article submissions the best chance of being recognized for that keyword term by search engines, and it will also produce an article that brings value to your reader.
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