http://www.sitepronews.com/2009/05/14/web-marketing-analysis-questionnaire/ web master resource, seo resource, seo news Fri, 10 Feb 2012 07:01:39 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.sitepronews.com/2009/05/14/web-marketing-analysis-questionnaire/comment-page-1/#comment-9822 Choblab - web 2.0, design, e-marketing, outils… » Evaluer la qualité marketing d’un site en 15 questions Sun, 17 May 2009 05:51:37 +0000 http://www.sitepronews.com/?p=3403#comment-9822 [...] dans une traduction, d’autant plus approximative que j’en ai interprété une partie, l’excellent article paru sur sitepronews. Le postulat : un rapport d’analyse statistique, aussi détaillé soit-il, masque souvent les [...] [...] dans une traduction, d’autant plus approximative que j’en ai interprété une partie, l’excellent article paru sur sitepronews. Le postulat : un rapport d’analyse statistique, aussi détaillé soit-il, masque souvent les [...]

]]> http://www.sitepronews.com/2009/05/14/web-marketing-analysis-questionnaire/comment-page-1/#comment-9742 seo-seo.org.ua » Blog Archive » Web-Marketing Analysis Questionnaire Thu, 14 May 2009 15:10:41 +0000 http://www.sitepronews.com/?p=3403#comment-9742 [...] Lee Odden wrote an interesting post today onHere’s a quick excerptEveryday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions. Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions, and produce disappointing results. Your website presentation is how you tap into your audience’s subconscious desires. If the feature-benefit approach hasn’t yielded the results you want, perhaps it’s time to try something different, and that starts with asking the right questions. Website Presentations Are Evolving The way material is presented on websites is evolving; delivering your core marketing message in an effective way requires the use of multiple presentation options, each aimed at an audience sector that prefers that particular information delivery method. Some people prefer text as a way to get their information, however the vast majority of Web […] [...] [...] Lee Odden wrote an interesting post today onHere’s a quick excerptEveryday I receive marketing reports loaded with statistics and numbers that have the appearance of relevance but in fact merely mask the true meaning of what’s important: human emotions, not rational reasoning, are the subconscious basis for most decisions. Reliance on rational quantitative analysis leads people to ask the wrong questions, implement the wrong solutions, and produce disappointing results. Your website presentation is how you tap into your audience’s subconscious desires. If the feature-benefit approach hasn’t yielded the results you want, perhaps it’s time to try something different, and that starts with asking the right questions. Website Presentations Are Evolving The way material is presented on websites is evolving; delivering your core marketing message in an effective way requires the use of multiple presentation options, each aimed at an audience sector that prefers that particular information delivery method. Some people prefer text as a way to get their information, however the vast majority of Web […] [...]

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