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May 21, 2009

Link Building: When Will Backlinks Show Up In Google?

Many times website owners who are new to link building simply don’t know what to expect when it comes to the timeframe for registering backlinks.

Here’s a common question I get:

“I’ve just started marketing my brand new website, and I know I have backlinks coming into my site, yet when I do a check for incoming links, nothing shows up. Am I doing something wrong?”

Probably not–A backlink check will tell you how many incoming links are registered with a particular search engine, but it will not tell you how many backlinks you actually have.

Why is that? Well, it usually takes search engines months to re-evaluate incoming links, so if you do a backlink check today, there are likely links that are going into your site that haven’t yet been calculated in.

It would be nice if we could build links and then immediately have them show up in a backlink check, but that’s just not the way the internet works.

As you’re building links to your site, here are some ways to keep track of your progress and build links effectively over time:

How To Do A Backlink Check

It’s incredibly easy to do a backlink check for your site. In Google, just type this into the search box (replacing the ‘’ part with your URL):

  • link:

The results of that search will bring up a list of sites that are linking to your website address. In the upper right hand corner of Google you’ll be able to see a total count of your registered backlinks.

An even better tool is Yahoo Site Explorer which provides a list of your registered backlinks and much more detailed information. Both of these backlink checking tools are free, so you can try each one out (or do both).

Why Are Backlinks Not Showing Up For My Site?

Let’s suppose you know that you’ve build links to your site, but nothing is showing up when you do a backlink check (frustrating, I know!).

There are some logical reasons why backlinks may not be showing up:

1) Perhaps your website is brand new and has not yet been indexed by Google.

When you launch a new site it does not automatically appear in Google–it usually takes several months for Google to realize that the site is there and to index and categorize it.

Until your site is indexed, it will not show up in any search engine searches and no backlinks will be registered. You can even do a search for your exact site name or URL and nothing will show up–that is how you know that your site has not been indexed yet.

If this is your situation, don’t fret! This waiting period is something that all website owners go through, and Google (and the other search engines) will eventually index your site.

It can take anywhere from 3-5 months for a new website to be indexed.

I remember the last time I was launching a new site it took about 5 months for the site to be indexed in Google. On that 5th month, all of the backlinks that I had been building over the preceding months finally showed up–whew!

2) Not enough time has elapsed since building the links.

Even if your site is already indexed, it usually takes search engines several months (3-4) to recalculate the backlinks. So, if you have been doing article submissions for the past 2 months and you know for a fact that you have quite a few incoming links, those links will not show up in a backlink check for another month or two.

This doesn’t mean the links aren’t there–they are! The search engine just hasn’t registered them yet.

As you can see, one necessary component of any link building campaign is PATIENCE. There will be a time delay from when you build the link to when you see the fruit of your labor in Google.

Keep in mind, this time delay does not impact your marketing campaign–whether the links have started to show up or not, you should continue to market your website and submit articles. Immediate results are not the goal–you should be going for a long lasting impact on your search engine ranking for your keywords, rather than a brief shot of traffic that fades away after a day or so.

When you’re link building, you need to market your site consistently–develop an article submission schedule for yourself and stick to it, submitting articles each and every month.

You will be rewarded in the long run with an increased search engine ranking for your major keywords, which can of course build traffic dramatically for the long-term.

For more powerful link building results, it’s a smart idea to use a trusted article submission service, such as Steve Shaw created the web’s first ever 100% online-based article submitter,, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=>



22 Responses to “Link Building: When Will Backlinks Show Up In Google?

    Thank you for agreat info. You are saying that patience is the key when it comes to link building. One should not expect results immediately. Link building should be a slow but steady process.

    Nice info. this really helps to know the things for the newbies like me. I will do the link building with more patience to see the results…Thanks Steve


    avatar Roger says:

    Steve says it can take 3-5 months for Google to list a new site. A few years ago I would have agreed with him but nowadays I reckon on having a totally new website, with new domain, listed in Google within 2 weeks.

    avatar S-J says:

    I have to agree with Roger on that one, though from my experience some of the other search engines can take a while.

    avatar Ann says:

    Thanks for the great article. I have started my back link building and have had some results but I was getting to that point of “is that all there is?”. Thanks to your article I now know it just takes time and be patience. I have heard that from a couple other sources also and you confirmed it for me.

    avatar Buy Backlink says:

    You made some good points there. I

    did a search on the topic and found

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    avatar backlinks says:

    know what your tapic in this site is good

    avatar Best SEO Services says:

    I think Google has his own policy for showing back links fro Link query.Both the factors you have mentioned might be involved but there must be other factors for this.

    avatar Camille says:

    I am so relieved to find this article. I did a back link check and saw only one to two back links for my site and knew there should be more. Reading this articles has put me at ease and I feel like I can keep working knowing it’s not all in vain.

    avatar Camille says:

    I also like the article site that is posted in the article. It will be a big help. Thank you

    avatar Ian Anderson says:

    I also find that google ‘finds’ new pages quite quickly these days but the article is correct about slow updates for backlinks.

    One site of mine shows 30 links on yahoo but none on google (yet, hopefully!)

    Talk about slowly, slowly, catchee monkee!

    avatar Technology Marketing says:

    You can’t really rely on Google to list them, Yahoo is a litle better but the best way to see if your backlinking is working is to keep an eye on your SE rankings. If the onpage content hasn’t changed it has to be the backlinks

    avatar Vitamin Mind says:

    I learned patience is key while building backlinks. Thanks!

    avatar Lila says:

    Great post, really informative.

    avatar chris says:

    thank you for all this info it has helped me alot.

    avatar Ram Jonas says:

    at least i know now, i wont to have to worry that backlink appear or not.

    avatar keith says:

    Do we still get the benefits of the links even if they are not shown? my blog is slowly creeping up but still shows no backlinks

    Thank you very much. That was very helpful.

    avatar PC Repair Watford says:

    Can anyone answer Keiths question above? – if the links we have created are not showing up yet is our position in the rankings benefited by these links in the meantime?

    avatar SEO In Watford & Herts says:

    @PC Repair Watford – The links will benefit your site (don’t trust backlink checkers – the chances are Google is aware of the links well before they show up on any backlink checker).

    avatar Herts Website Design says:

    Some backlinks we create for clients don’t show up until that particular site is crawled (sometimes 2-3months) but don’t let that put you off, consider it a nice bonus in a couple of months time!

    How I wish website owners find this wonderful write-up. When they give their website for SEO, they want immediate results, not understanding this results take time.

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