June 2, 2009
Internet video marketing is becoming a favorite choice for internet marketers to bring highly targeted business prospects to their website fast. The video serves as a great way to get your idea to the customer in a very short amount of time.
Traditional text ads are now becoming a thing of the past. It’s pretty common knowledge that most people prefer to watch a screen, whether it’s a TV or computer screen than to read something. If you want to take your business marketing to the next level, video marketing is skyrocketing in popularity.
Capitalizing on the fastest growing marketing trend can seem like a pretty tough challenge. You might think that now instead of a marketer you have to become the next Quentin Tarantino. The concept of online video promotion scares off a lot of potential competition because the task seems very difficult. It’s actually much easier than you would think to create a high impact profit pulling commercial.
Here are a few tips that have made my internet video promotions successful.
Keep your videos as short and simple as possible. It is very important to convey your message in as little time as possible. Try to think of a TV commercial. You rarely see anything longer than 30 seconds. Why do you think you have never seen a commercial for something like an above ground pool that is longer than 30 seconds? Because 30 seconds is the maximum amount of time you could possibly have fun in an above ground pool. Making the commercial any longer would detract from the effectiveness of the commercial. Maybe that’s a bit of a biased example, but you get my point.
Consider Your Audience.
You must know who you are trying to sell your product too. If you are trying to sell hearing aids or mechanical wheelchairs, it might not be the best idea to have rap music playing in the background. It might sound a little ridiculous, but you would be surprised at some videos you will come across online.
Having your video be very eye catching is also a must. You should have something that grabs your visitors attention right away so that they stay viewing your video until your message is completed. If you have a long drawn out boring video, people are simply going to click off and move to the next one.
Out Do Your Competition.
If you are in a market where you have a lot of competition, make sure you make your videos different than everyone else. You need to out do your competition by having better music, better graphics, and an overall better message. As of right now, internet video marketing has relatively low levels of competition. This tip will become more important in the years to come. But be prepared to make your videos cooler with better sound, better lighting, better graphics, and just overall a better vibe. If you can make something that people want to watch, you will leave your competition in the dust.
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