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June 9, 2009

U.S. Ad Spending Drops 12% in 1st Quarter

According to a Nielsen Co. report ad spending, averaged out across all media sectors, dropped 12% or the equivalent of $3.8 billion. Hardest hit were newspapers and magazines. Cable TV and the Internet fared better than most sectors with a drop of 2.7% and 3.4% respectively. Given the state of the economy, the decline is not a shocker but is a good indicator of where advertisers believe there money is best spent.

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2 Responses to “U.S. Ad Spending Drops 12% in 1st Quarter

    avatar Diamonds says:

    No surprise here, i even thought it would be higher than 12%.

    avatar DesignFirms says:

    I as well. The economy is one reason for this but I also believe that it has to do with other forms of advertising that are more cost effective or free. The world is heading toward “free” status but it will take a long time to get there because in reality, nothing is really “free”. It could be if someone didn’t have to provide it. The world is going through some very serious changes and this just proves it. Everything goes back to people, their values, what they spend their money on, etc. These days it is either watch tv or put dinner on the table. Which would you choose if you had to make a decision?

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