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June 18, 2009

Free and Easy Link Building Tips

Okay, you’re the proud mama or papa to your brand new website. Now what? This isn’t like the movies – just because you built it doesn’t mean they’ll come. The Internet is a huge limitless space with ever-growing numbers of websites. You are just one small website among millions. How will anybody ever find you? How do you become visible? Right now, you just exist out in the web, untethered. You need to become visible when someone searches for you and one way to become visible to people is to become visible to search engines. And one way to become visible to search engines such as Google, Yahoo, or MSN is for your site to be tethered, or linked to other sites.

If you’ve spent any time reading Internet marketing blogs you know that link building is a huge part of a marketing campaign. Backlinks – links that point to your website – are a major factor in determining your popularity or ranking with the search engines. And of course, just like in high school, you want to be popular.

You can buy your way into links, but here we’re talking about a few free and easy ways. An obvious and natural way to build links is through content. When you start a link-building campaign for your new website, focus on attracting links that will add value for your website visitors and best represent your most important keywords too. It is invaluable to have visitors go to your site and share your content.

Here are a few easy and mostly free ways to build links for your website.

Blog-Based Link Building

One way to get natural links back to your website is by setting up a blog for your company. Make sure you network online with other blogs that complement yours. If you share industry news and have useful and relevant content, you’ll attract links. Reference other bloggers in your content and link to other blogs in your industry.

For blogs, content is extremely important. Every time you add words to your blog or website, you are presenting yourself to a potentially huge audience. How does your blog’s content reflect your company? This content could be the page that carries your company’s name around the Internet world. Cheap content is just that – cheap. Create content that people want to read and that will make them come back again and again.

Reviewing products and services and posting those reviews on other sites is another way to build links. Your honest evaluations and smart opinions can also build your reputation as an expert in your field.

Link Building with Social Media

Another way to build natural links to your website is through social media sites like Facebook, LinkedIn, MySpace and Twitter. These sites allow you to set up a user profile where you can add information about you and your company including a link to your website.

Some sites, Facebook for example, also have a way to promote your business with a page, ad or group. Just keep in mind that there are good ways and bad ways to promote your business on social sites and you should observe proper etiquette when you do.

Link Building with Organizations and Directories

If your industry has professional organizations or associations that you belong to, check with them and see if they have an online directory with links to member sites. They may or may not charge a fee for this. If they do, it shouldn’t be much.

Check with your local Chamber of Commerce or Better Business Bureau. Links from sites like these can be very helpful. Check with other local businesses and organizations that have lists of businesses and request links from them, too.

Online directories are another opportunity to look into. Yahoo! Directory is a good one. If your business is in a specific geographical area, you might also find some local directories to submit to that will boost your local visibility.

Links from Charities or Non-profits

If your company makes charitable donations to organizations and non-profits, see if they have a “donors” list on their website and ask if they will link to your website.

Links from Press Releases

Has your business just started or have you just launched a new product? A press release is a great idea to announce your news. There are quite a few press release distribution services available and some have a free first time offer.

Links from Partners

If your website offers information about other partner websites like business directories, you should make sure to use all your linking potential. You could have a badge that your partner could put on their site linking to you and one for your site that links to theirs.

If you have an RSS feed or a widget on your site that has good value to visitors, those can be taken from your website and displayed on another person’s website, linking back to your site.

The Internet is constantly evolving and there are thousands of ways to build links. Look around at other websites and see what they have and how they work. Look at your business, think outside the box and you might come up with other ways to develop links. If it all seems like too much, there are many online consulting companies that can help with link building, SEO optimization and brandcasting.

Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at:

33 Responses to “Free and Easy Link Building Tips

    avatar club penguin says:

    Thanks for the details and insights on link building. I really like the idea of reviews of products and services.

    avatar IBL Builder says:

    Interesting stuff for getting started. Not sure about the charity links though, its like “give us a link and we give you a donation”. Is that natural linkbuilding?

    avatar Wonderful post on backlink strategies | IBL BUILDER NEWS says:

    […] […]

    Thanks…its very very easy tips…I will apply on my web design uk site.

    avatar Free and Easy Link Building Tips | Axis Web Host says:

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    Good article. A small white space had been the importance of social bookmarking services like digg or delicious that should have been mentioned within the section about list building with social media. A good example for RSS feeds is my own website where I have implemented the sitepronews RSS feed (including this article) quite successfully. It’s a win-win situation. I share (give) a link to SPN and the article author and at the same time offer something attractive and interesting to my site visitors.

    avatar IBL Builder says:

    I personally spend the most time using my own company site.

    avatar Chris Dowell says:

    Great tips. Which one would you spend the most time on or start first?

    avatar Ed says:

    More brilliant content and tips on building your online business with
    Link building.

    SiteProNews Rocks, with great tips,
    i’m happy to have to be a subscriber.

    I’ll pass these tips onto my blog site at docnocnews !

    Ed 🙂

    avatar oim says:

    Thanks, It was really help full.I will try to apply tht in my website

    avatar Krishna says:

    Have been following Sitepro articles for a while. It’s quite encouraging and helpful. I have two portals on education resources- and . Both are not business but, non-profit initiatives, now looking to upgrade second level. All the articles are encouraging to start my efforts to achieve my endeavor. Thanks a lot to authors.

    avatar India says:

    site pro news doing a very good job in SEO industry,It really helps to those who start a with new website.

    avatar Website Seo says:

    web traffic to your site or to your landing page. Autoresponders are a great way to track your traffic; however, if you want to lead people from various sources to the same autoresponder list, it can be difficult to know where your traffic is coming from.

    avatar michaelj72 says:

    blogs and social media methods strike me as the best way not only to get links but also traffic.

    and certain quality directories are indispensible both for the Authority they give and the traffic

    sitepronews offers some of the best and most concise methods and info around. thanks, Enzo

    Lots of great ideas and tips. I have or am currently employing these techniques to build links. Thanks for the info.

    avatar Monique van FM van FM Parfums says:

    Thank you very much for these tips. Very helpfull!!
    Good luck to all.

    avatar Bjornar says:

    This was interessting. I will try to use this on my Video Game Consoles Webpage. Thanks alot!

    avatar West Coast Vinyl says:

    Greatful tips on a subject that is very important to know to help getting a website ranked on the major search engine. West Coast Vinyl

    avatar Free and Easy Link Building Tips | Search Engine Optimization News, Website Promotion Tips says:

    […] SiteProNews var addthis_pub = ”; var addthis_language = ‘en’;var addthis_options = ’email, favorites, digg, […]

    avatar affordable web services says:

    What happens to all those Wavers that think [a]Getting Links = SEO[/a] when that majority of the Google algo is devalued in many ways? Wavers built their fortunes on “links=seo”. When that goes away, the Wavers have zero to hold on to.

    avatar MLM Software says:

    Thank you very much for these tips. Very helpful!! Fantastic job!

    avatar Website Link Directory says:

    Back links are playing good role in SEO. I have one Back link directory. If you want you too can submit your links to my directory.

    avatar Hadi Satria says:

    Thank you very much for these tips. Very helpfull!!

    avatar kunal says:

    I appreciate such kind of useful blog and I would like to say many thanks to the writer. It’s really nice tips for link building.

    Thanks & Regards,

    The tips are great and perfect. This is the way to do it. I am sure this is going to work for me in web hosting and some higher tasks. To get a better ideas also use egnut link building

    avatar SAnKALP says:

    Backlinks are very important factor for increasing website traffic but backlink should be dofollow only..

    avatar MLM Software says:

    I appreciate your wonderful piece of work. Thanks for sharing with us. Tips are really useful.

    avatar Steve says:

    I use most of the techniques above but I really struggle to find any way of getting .gov links. Have you any tips on the subject.

    avatar Ed says:

    The Chamber of Commerce tip is a great one – that’s proved a valuable source of business for us.

    avatar MLM Software says:

    Thanks for a fascinating post. These tips are really helpful in my future. While doing link building I use these ideas in that. Thanks once again Mate.

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