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June 19, 2009

Why Internet Marketers Love The Rain

There have been more rainy days in the northeast than one can possibly imagine. The weather is obviously playing a role in the way internet marketers approach their daily tasks. But, this article has nothing to do with the effects of global warming.

Instead, I realized today that rain is the best friend of the internet marketer for several reasons. Many of these reasons relate to my six year old son but let me explain…

As an internet marketer myself I walk around with a little blue pad with a list of daily, weekly and monthly tasks written down in order for me to be sure to complete certain tasks on time. Now I know I should be using some kind of PDA instead, but the blue pad is just annoying enough, sticking out in my pocket, to make sure that I don’t forget it’s there. PDAs etc are just too easy to ignore.

So, what are the reasons rain is the best friend of an internet marketer?

Reason #1: The Sun Isn’t Shining – Usually, I would be at my computer trying to finish all of the items on my little blue pad trying to ignore my six year old son’s pleas to play in the yard. Kicking a soccer ball or taking a swim in the pool on a hot, steamy day is difficult to deny. Rain sort of puts a stop to all of this frivolity.

Reason #2: Watching The Media – Rainy days are days for the movies…or so I was told when I was a kid. Now that I’m all grown up, rather than heading to a movie theater, I relaxed with a mug of coffee and reviewed a video directly on my computer screen. OK, it’s not as much fun, but sometimes watching great videos can be a great way to spend time on a really rainy and story day.

Reason #3 – No Distractions – As most of you, there are always distractions when you work out of your home. Postman, FedEx, gardeners, pool guy etc. all have a real need, for some reason, to ring my doorbell to tell me something I really have no reason to hear. On rainy day, no such thing. They all stay home!

Reason #4 – Creativity – Somehow, when all of these distractions; six year old son, no postman, no gardener, no delivery guy etc to bother me just when I need to really dig down deep and be creative.

Now, I fully realize that there may be many other businesses that may also do better in the rain while others may not do as well. However, anyone that works at home and needs to be fully focused can easily relate to this rainy day phenomenon.

On my little blue pad are numerous tasks that seem to just get done a bit better when the sun is hiding behind those dark black clouds.

A perfect case in point occurred today (which may vary depending upon when you reading this article) when I was finished with my blue list tasks (a topic for another article) and I still had some time to spend since in no way was I going out to play in the rain. So….I decided to develop a quick web page, create a free ebook for my loyal subscribers, add a post to my autoresponder and send out an email offering this free ebook to my entire list of subscribers.

Conclusion – This may not sound like much but if the sun was shining no such free gift would have been created and my loyal subscribers would have lost the positive information contained within that report. Plus, rainy days are just perfect for reading free reports…..


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One Response to “Why Internet Marketers Love The Rain

    avatar Richard says:

    Thank you for sharing. What a great read

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