June 29, 2009
Promotion is an important part of any business; you need to let potential customers know about you and your product. Article marketing is a strategy that will increase your exposure to the people who will want to buy your product or service. Articles written about your industry will help to establish you, the author, as an expert in your field, and can be published in print media and online.
Customers have a preference for doing business with someone they are familiar with, and article marketing is an ideal way of getting your name out there. The content of your articles needs to be useful and relevant to your target market. Articles that are informative, interesting and provide solutions to your readers are tremendously helpful.
If writing is your thing, then do your own articles. If not, there are several sites online where you can connect with writers, eager for work. Choose someone who uses good grammar and spelling skills, and who can write in an informal and conversational style that is easy to read. Your name will appear as the author on these outsourced articles, promoting you as the expert.
These articles are meant to inform and add value to you and your product; they are not blatant sales letters. Online publishing sites wouldn’t publish sales letters anyway, and print media would avoid them as well. To establish your credibility, you need to give something to your readers, not blast them with sales talk. Don’t ever forget, the reason they are reading your articles is for the information.
Web and ezine writing is very different than writing for other off-line publications. Brief is better. Be concise and write in short paragraphs. Your main purpose is to capture their attention and to get them to visit your website. If your article is long with every piece of information, they won’t see the value in clicking the link to your site.
You should always check for spelling and grammatical errors before submitting your articles to directories. These kinds of errors will reflect badly on your reputation and credibility as a quality information provider. Try to avoid technical language, but provide an explanation of terms if they need to be included.
Put the major benefit to the reader in your title. The title will determine whether or not the reader will click to read the article and possibly click to visit your site. If they aren’t compelled to read the article, they will never get to see your link, or see your website.
Article directories are the sites where you submit articles for online publication. They check your articles to make sure they comply with their guidelines before they publish them. And though we won’t go into it here, print media, like newspapers and magazines, are also always looking for fresh copy, so you can also submit your interesting articles to them for publication.
Make good use of the resource box under the article; this is where you can promote your product and supply contact information. What you include here should encourage readers to click to your website. The best resource box describes your website or yourself in a short sentence and includes at least one link that points back to your website or blog. When the reader clicks on the link to your site, your website visibility will increase.
Remember, a brilliant article with a bad resource box is a waste of time and money. Carefully review the rules for resource box information for each directory you submit to and try to get in as much information about yourself as you can.
If you can, place links to other articles you’ve written in a new article you’re writing. Sometimes, if the advice is helpful, the ezines will let you do this. This cross-referencing will get you more bang for your buck. Before publishing them elsewhere, you should always add your articles to your website or your newsletter. This helps to identify you as the source of the information and is another good way to get your name out there to build relationships with potential customers.
Articles for online publication need to be written with search engines in mind. You need to use the most popular keywords that online users type into their search engine when looking for information about your topic. Use the keywords in your article, but do not saturate it with them. This ruins the readability of the article and will not add to your credibility at all.
Set up a blog to keep in contact with customers and interested contacts. You can upload your articles to your blog to give your readers a continual supply of interesting, informative articles about your area of expertise. Add new content frequently to keep the search engines interested in your articles. Use your blog as another means of promoting your product and yourself as trustworthy and interested in your customers.
Article marketing is probably one of the easiest and most effective ways of driving targeted traffic to your website and boosting your exposure on the Internet. These guidelines will help you get started in article marketing. Use them to promote your product or service and to establish yourself as an expert in your field, then watch your sales increase.
Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com
Read more articles written by: Enzo F. Cesario