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By Charles Jacobs in Featured

Taming the recessionary tiger is not as difficult as you think. Forget the old patterns of spending big bucks to buy advertising or blast postal mailings to thousands of possible buyers. The dollars aren’t there to spend in a broken economy. Today every penny has to count, and that happens only when you define your market exactingly and tailor a message that is meaningful to it.

We are in a world of specialization. People in every niche seek information both on and off line. You can be the person to whom they turn to find that information. There is a way to brand yourself as an expert and to make your business or professional office the place customers or clients think of first. When reporters need a quote or perhaps some background material for a story they’re working on, make sure they turn to you, not to one of your competitors.

Raising Your Reputation

It is almost axiomatic that your reputation rises to new heights when you write and publish a book. And in today’s world, for the first time it is easy, fast and inexpensive to turn your words into print.

New printing technology has give birth to a new generation of publishers. Publishing on Demand (POD) has swept through the industry, churning out thousands of books and boosting the reputations of their authors. With this process, books can be printed in any quantity you need to use as promotional tools. They can be rapid-reading booklets of 30 or 40 pages or they can be full blown books of anywhere from 75 to 200 or more pages.

Journalism today has moved strongly into specialization. You can send the book to members of the press and to broadcast journalists who write about topics related to your product. They may review your book or simply write a blurb about it, sending hundreds of readers to your web site, office or store.

Once recognized as a leader in your field, you may well be asked to speak at various functions, adding further to your reputation. All of these possibilities are part of the program of branding yourself…identifying yourself as an expert.

Getting Assistance

Perhaps you have a talented staff member who can write the book with you. Or even for you. You certainly have the option of turning to a professional writer to ghost write the book. It is done frequently. If you don’t require that degree of assistance, contact a Book Coach to help you over the occasional bumps.

It is highly likely that your business is already represented by a web site on the Internet. Add a page to the site about yourself and about your book. What a wonderful opportunity to sell your book from the site and not have to pay commissions.

You may want to piggy back on the book and write articles for distribution throughout the Web. Hundreds of thousands of people will see your piece and hopefully a percentage will respond. You can distribute these articles at no cost by using online article distributors.

Once your book has been written, you can take portions of it and either rewrite them or run them as excerpts. In either case, your workload is minimal because you are drawing on something you have already written.

Writing for Trade Journals

You undoubtedly read some of the trade journals published in your field. Editors of these publications are hungry for informative, meaningful articles. They care far less about your writing style or ability than they do about the content you can provide. Their staffs can polish what you write and turn it into quality pieces, but they must first rely on you to supply the content.

Every article you write offers a perfect opportunity to attract business. The article itself must be informative. It can’t be a press release or a selling tool for you or your product. But at the end, as you have seen so many times when you read, the bio box about the author becomes a free advertisement for you.

Fill the box with information that invites your reader to visit your web site or buy your product. Provide enough information to allow the reader to trust you because of your credentials. Never forget that trust is a major factor in attracting a potential and closing a sale.

By following this approach you quickly build confidence in your expertise and as a result in your product. Print and broadcast journalists today search the Web for likely stories and for experts who can be used in those stories. A few references to you or your business in print or on the air will raise your rate of sale to unexpected heights.

If you are running a practice or a business, you are a knowledgeable professional or an informed businessperson. Harness that unique background and turn it into one of the most inexpensive, but most effective methods of branding yourself as an expert and promoting your company as one of the leaders in its field. It is an ideal way to offset the depression blues.

If you need help writing your book, contact award winning author and book coach Charles Jacobs at coaching(at)wisewriter.net for a free consultation. His latest book, The Writer Within You, has been named one of the Best Books of the Year by seven organizations. Axiom awarded it a gold medal in the business category. It is available at all bookstores or on the Web at http://www.retireandwrite.com/

By Jerry Bader in Featured

link buildingIf websites have one overarching goal it is to create confidence in whatever the website is promoting and who’s promoting it. It doesn’t matter if it’s a product, a service, a sales campaign, or an idea, if the presentation is not minimally credible or optimally motivational, then it fails as a means of marketing communication.

Communicate to the Subconscious Mind

Branding is often thought of as a marketing strategy reserved for major consumer product companies, but the fact is all businesses are brands that are either cultivated so they blossom, or let go-to-seed like a garden full of weeds.

Marketing neophytes often think of branding only in terms of some physical manifestation, like a logo, but a brand is the full complement of residual impressions resulting from all the experiences associated with a product, service or company. And today, the online experience is a vital venue for creating those experiences.

By Jeffrey Smith in Featured

On page SEO essentially represents the root of relevance when it comes to search engine optimization and is where the staging grounds of shingle analysis and contextual relevance are optimized. After the on page SEO is done, then after getting crawled and indexed you can get the feedback and popularity mechanism of off page links and off page synergy working on your behalf. When links and content collide in a coherent fashion, rankings are produced…and that is the basis of organic SEO.

The formula of page strength + links / time = landing page authority

In other words, there are essentially three ways to acquire or create a competitive search engine position (1) through sculpting and honing the on page metrics (2) through off page link density and IP diversity or (3) the combination of both. The sum of any of these two metrics is web page or website authority. As a result this effect is like a self sustaining dynamo. Eventually a page becomes buoyant and achieves enough relevance and velocity to breach the barrier to entry and fling past complacent websites.

SEO is all about understanding the correlation of specific ranking factors and then applying a system to identify and remove inconsistencies (such as off topic internal links, insufficient internal link flow or lack of sufficient deep links from other sites to produce a ranking).

Although an experienced SEO practitioner can isolate the ranking equation intuitively or know with a great amount of confidence what is required to topple a competitive keyword (like a doctor prescribing a remedy). Until you develop that degree of precision, you can always use a combination of SEO tools to perform a competitive analysis and reverse engineer or surpass a competitor’s position.

They say everything leaves a trail and if you know where to look, you can decipher a great deal from the path that others leave behind. Having said that, you will need to know which metrics to focus on by studying (a) your own websites SEO ceiling and (b) using content to reach a high enough term frequency within your content to elect a champion page and rise above competitors.

Metrics to observe are:

The amount of content required to resonate with the keywords (theme density) and how concentrated are the top 3 websites that occupy the top ranking search results for that keyword. The necessity to increase (1) content and (2) the crawl rate to expedite indexing / changes is paramount. In addition, you need to factor the time required to build a sufficient amount of trust to acquire a targeted ranking which may take 3-9 months for a competitive keyword.

Finding the tipping point for any keyword in contrast to competitors is the first quantifiable benchmark. Aside from that it is merely a matter of (a) getting a higher quality of links (and letting them age) in tandem with (b) creating a page or series of pages strong enough to offset the contenders algorithmically for the targeted search result.

The first benchmark is to get in the top 100 search engine results. Depending on your website, this can take anywhere from one week or several months depending on the amount of competing pages and the authority of the websites occupying those positions. The next benchmark is to get into the top 30 results. From there, it is time to revisit your on page SEO to determine if the fact that you are stuck on the outskirts of the top 20 and top 10 results is because of on page or off page variables.

The top 15 results and higher are all about finesse. By using the some of the tools elaborated in the next post “is your on page SEO strong enough” we will provide tactics and techniques that you can use to conduct a thorough on page and off page analysis.

Competitive keywords represent a quest to achieve, but the stronger the foundation of relevance is integrated into the On page SEO, the less off page popularity your website requires from other sites.

This means that, essentially, after a certain point, your website can perpetuate its own authority and stem across multiple topics (much like Wikipedia) to devour market share, short-tail and long tail keywords alike. Short tail and long tail keywords implies desirable 2-3 keyword phrases and more broad or nebulous key phrases with 4 or more words, as a side effect of website authority.

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Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

By Rob Garner in Featured

Over the last 15 months, I have been analyzing both Twitter (feeds and search), and the Google “real-time” Search Options feature for Web Search (many months before release, a Search Options search box could be configured by modifying the URL with its date-based variable).  During this time, I have come to the following three conclusions about the prospects of real-time social search engines:  1) The reality of the robust real-time search concept is much closer than we think; 2) real-time search results have a number of common uses, and are highly preferable over “anytime” search for a wide variety of search tasks; 3) the best way for real-time social search to come to full fruition is for Google to acquire Twitter, and add a social network layer to its crawler-based real-time results.

The prospect of real-time social-search is that it would fill in major gap in the search results, mainly in a shift that might be best described as what is the best result right now, as opposed to what is the best result over time. It’s not necessarily a question of which one is better than the other, but more about which one is more suitable for a particular query and/or search intention. The likely best answer is that the two would complement each other enough to provide a more complete real-time search innovation.

How Twitter’s network can enhance Google’s real-time crawler-based search results
Providing a historical answer (what is the “best” result over all network Web documents produced any time) is what Google and the other major crawler-based engines excel at, though of course it’s not always perfect.  While Google has produced its blog engine, and other results like Google News and Hot Trends  to keep the overall results fresher, its recently updated “Search Options” featuring Web crawls from the last day, week and month have added an important dimension to its results.   Even within the daily or weekly real-time Google crawl, there can still be a lot of noise, and this is where Twitter could come in to add social relevancy to the mix. Both Google’s Search Options and Twitter have proven to be indispensible tools for finding new and useful information, and together they would create a layer to the search experience not possessed by any one engine.

The quality of the real-time network-search experience hinges on keeping out spam – this could be a problem for Twitter, and Google may have the solution
Part of the reason that Twitter Search is useful now is because there is sparse presence of spam in its results.  In terms of being spam-free, this may be Twitter’s Golden Age; at least as far as hash tag search is concerned.  But history shows us that as serious spammers find a new hole, in this case finding out about the reach of hash tags, URLs, keywords and other triggers, we should expect a lot more noise in those streams to the point that it may ruin relevancy.  I’ve personally been seeing more spam on Twitter in the last few weeks than in the prior 15 months of activity.

In the game of real-time search, controlling spam and assessing authority and trust becomes more important.  Google has excelled in getting spam out of the results to increase relevance, and this is where they would be a great partner with Twitter in terms of keeping their real-time results clean.  Spamming in Twitter is only going to get worse unless something drastic is done to combat it (though it is worth noting that Google also has a human search quality review team of thousands — this may make them the first real human-powered social search engine, but in a different way).

Twitter’s data is also not currently being put to its best use in the current iteration of Twitter Search, and other third-party engines are starting to get more creative in the way the data is being presented. One Riot is one particular engine doing innovative things with Twitter search.

Google Search Options and Twitter search represent the two halves required for the whole success of real-time social search.  Google has the crawler, and algorithmic sense to return a useful result.  Twitter on the other hand, has the audience and data that could enable the first true social layer to crawler based search, where trusted users, much like trusted Web sites and links, are moving relevancy in real-time.

Rob Garner is strategy director for digital marketing company iCrossing and writes for Great Finds, the iCrossing blog. Contact him via email at rob.garner@icrossing.com,and follow him on Twitter at http://www.twitter.com/robgarner.

By Hamid Saify in Featured

PPC MarketingIn the paid search world, one of the most overlooked elements of campaign success is geo-targeting. For national advertisers, PPC geo-targeting is an absolute must; however, few are utilizing this tool to its full potential.

Unlike traditional media (such as TV or print) or display advertising online, paid search gives you (the advertiser) plenty of controls to reach your audience based upon their location. Furthermore, you have continuous control of these markets and campaigns. Paid search is not like a billboard run or TV spot that’s purchased months in advance (campaigns that are not easy to change once flight dates have been established). As a paid search advertiser, you have the control to make changes at any point.

By Nelson Tan in Featured

Search engines are the vehicles that drive potential customers to your websites. But in order for visitors to reach their destination—your website—you need to provide them with effective signs that direct them right to your site by creating carefully chosen keywords.

Think of the right keywords as the “Open Sesame!” of the Internet. Find the exactly right words, and presto! Hoards of traffic will be pulling up to your front door. But if your keywords are too general or overused, the possibility of visitors actually making it all the way to your site—or of seeing any real profits from the visitors that do arrive—decreases dramatically.

Your keywords serve as the foundation of your marketing strategy. If they are not chosen with great precision, no matter how aggressive your marketing campaign may be, the right people may never get the chance to find out about it. So your first step in plotting your strategy is to gather and evaluate keywords and phrases.

You probably think you already know EXACTLY the right words for your search phrases. Unfortunately, if you haven’t followed certain specific steps, you are probably WRONG. It’s hard to be objective when you are right in the center of your business network, which is the reason that you may not be able to choose the most efficient keywords from the inside. You need to be able to think like your customers. And since you are a business owner and not the consumer, your best bet is to go directly to the source.

Instead of plunging in and scribbling down a list of potential search words and phrases yourself, ask for words from as many potential customers as you can. You will most likely find out that your understanding of your business and your customers’ understanding is significantly different.

The consumer is an invaluable resource. You will find the words you accumulate from them are words and phrases you probably never would have considered from deep inside the trenches of your business.

Only after you have gathered as many words and phrases from outside resources should you add your own keyword to the list. Once you have this list in hand, you are ready for the next step: evaluation.

The aim of evaluation is to narrow down your list to a small number of words and phrases that will direct the highest number of quality visitors to your website. By “quality visitors” I mean those consumers who are most likely to make a purchase rather than just cruise around your site and take off for greener pastures. In evaluating the effectiveness of keywords, bear in mind three elements: popularity, specificity, and motivation.

Popularity is the easiest to evaluate because it is an objective quality. The more popular your keyword is, the more likely the chances are that it will be typed into a search engine which will then bring up your URL.

You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Software such as WordTracker will even suggest variations of your words and phrases. The higher the number this software assigns to a given keyword, the more traffic you can logically expect to be directed to your site. The only fallacy with this concept is the more popular the keyword is, the greater the search engine position you will need to obtain. If you are down at the bottom of the search results, the consumer will probably never scroll down to find you.

Popularity isn’t enough to declare a keyword a good choice. You must move on to the next criteria, which is specificity. The more specific your keyword is, the greater the likelihood that the consumer who is ready to purchase your goods or services will find you.

Let’s look at a hypothetical example. Imagine that you have obtained popularity rankings for the keyword “automobile companies.” However, you company specializes in bodywork only. The keyword “automobile body shops” would rank lower on the popularity scale than “automobile companies,” but it would nevertheless serve you much better. Instead of getting a slew of people interested in everything from buying a car to changing their oil filters, you will get only those consumers with trashed front ends or crumpled fenders being directed to your site. In other words, consumers ready to buy your services are the ones who will immediately find you. Not only that, but the greater the specificity of your keyword is, the less competition you will face.

The third factor is consumer motivation. Once again, this requires putting yourself inside the mind of the customer rather than the seller to figure out what motivation prompts a person looking for a service or product to type in a particular word or phrase.

Let’s look at another example, such as a consumer who is searching for a job as an IT manager in a new city. If you have to choose between “Seattle job listings” and “Seattle IT recruiters” which do you think will benefit the consumer more? If you were looking for this type of specific job, which keyword would you type in? The second one, of course! Using the second keyword targets people who have decided on their career, have the necessary experience, and are ready to enlist you as their recruiter, rather than someone just out of school who is casually trying to figure out what to do with his or her life in between beer parties.

You want to find people who are ready to act or make a purchase, and this requires subtle tinkering of your keywords until your find the most specific and directly targeted phrases to bring the most motivated traffic to your site.

Once you have chosen your keywords, your work is not done. You must continually evaluate performance across a variety of search engines, bearing in mind that times and trends change, as does popular lingo. You cannot rely on your log traffic analysis alone because it will not tell you how many of your visitors actually made a purchase.

Luckily, some new tools have been invented to help you judge the effectiveness of your keywords in individual search engines. There is now software available that analyzes consumer behavior in relation to consumer traffic. This allows you to discern which keywords are bringing you the most valuable customers.

This is an essential concept: numbers alone do not make a good keyword; profits per visitor do. You need to find keywords that direct consumers to your site who actually buy your product, fill out your forms, or download your product. This is the most important factor in evaluating the efficacy of a keyword or phrase, and should be the sword you wield when discarding and replacing ineffective or inefficient keywords with keywords that bring in better profits.

Ongoing analysis of tested keywords is the formula for search engine success. This may sound like a lot of work—and it is! But the amount of informed effort you put into your keyword campaign is what will ultimately generate your business’ rewards.

Nelson Tan is the webmaster behind Internet Mastery Center. Download $347 worth of FREE Internet Marketing gifts at http://www.internetmasterycenter.com

By Hunter Waterhouse in Featured

When it comes to writing articles to promote your online business, it’s important to consider more than just your marketing goals: it’s essential that you also focus on writing articles that people will want to read. In other words, you don’t just want to use words; and you don’t want to market and sell your business directly. Instead, you want to make an effort to be engaging and influential.

The first tip that will help you to increase the readability of your articles is to write with the reader’s concerns in mind. If you are unsure of exactly how to do that, you may want to look into article ghostwriters who understand article marketing and who only focus on writing articles for Internet audiences. When you work with article ghostwriters, you can focus more on your business and know that someone else is working hard on your behalf to write articles that will be read.

Getting The Best Results From Your Article Marketing Campaigns

Still, if you want to keep article writing within your company, rather than outsourcing it, here are some tips for getting more out of your article marketing campaigns:

1. Hook your readers from the start. Article writing is a lot more effective for marketing your business when people will actually read the articles. The best thing that you can do is to catch their interest right away. Your article title will determine if people will open your article, and the first paragraph will ensure that people keep reading the article.

2. Avoid the temptation to overwhelm your readers with a lot of information. Article writing is not about telling the reader everything that there is to know; it’s about sticking with a central focus and giving your reader an introduction or overview of the information they want and need to solve their problems. In an article that probably won’t be much more than one thousand words, you will never be able to tell the reader everything they need to know to solve a problem, but you can help put your reader on solid footing for moving forward towards a workable solution.

3. Break up information into digestible chunks. Writing articles is about expressing some key points. When it comes to writing articles for the internet, what you are going to find is that many readers skim rather than read your articles. Using numbered lists (like this one) will help you to present your information clearly, and let readers find what they are looking for quickly. Similarly, if you use bullet lists or break up your text with subheadings that are in a larger font and bolded, you can be sure that after reading your article, the article’s key points will be easily recalled.

4. When it comes to article writing, particularly when you are working to establish yourself as an expert, it’s important to show that you know what you’re talking about. A great way of doing that – and to break up the text of your article – is to include quotes from more established experts. If you are writing articles and are more established, you too should quote other sources, possible letting the readers know why you disagree with another writer.

5. Focus on spelling and grammar. Just as someone who is hiring article ghostwriters should take the time to find ghost writing services that are well versed in your point of view, it’s also important to be sure that you’re writing in the native language of your target audience. American English is different from that spoken and written in England and India. Paying attention to your spelling and grammar shows that you care about what you are saying and that you are a professional.

A good example of the difference between the usage rules in British English and American English is the story of Paul Marshall from Dallas, Texas. When Paul was running his mortgage business, he had hired some Indian writers to develop content for his website. When he received the copy from his ghostwriters, the copy used the word “mortgage scheme” in the text eleven times. Paul was pissed, as you might well imagine. In British English, “scheme” does not carry any negative connotation. Yet, as you may well realize, “scheme” in American English is one of the most negative words that can be applied to any business model. It denotes “dishonesty” and “fraud” in American English. His Indian writers could not understand his anger with their choice of words, but you can understand his anger.

Professionalism In The Article Writing Process

Professionalism, unfortunately, is frequently overlooked when it comes to article writing. Great writing flows, not just for the writer whose aim is to get the words and message out, but also for the readers who are consuming the information.

Because of this, one key element of an effective article is not the writing itself: it is the readability of that article. Take the time to look at the articles that grab your attention and jot a few notes about each of them. Specifically, focus on the following:

  • How did the writer grab your attention (or, if you weren’t interested in the first paragraph, what turned you off?
  • What sort of spacing did the writer use in the article?
  • What did you come away with after reading the article? In other words, what were the key points of the article?

Writing articles is neither purely science nor purely art at its best; it is a good combination of the two. A great article focuses on a key issue, isn’t stuffed with keywords (you do want search engines to find the article, but too many keywords in an article takes away from readability), and is as easy to skim, as it is to read.

When all is said and done, an article that gets read in its entirety will carry the reader to the Author’s Bio at the end of the article. Ideally, the reader will read the entire article and feel a desire to visit the author’s website to learn more about the writer of the article. It is article marketing at its best, when the reader likes the article enough to click on the link in the Author’s Bio and visit the author’s website to learn more about what the author is offering.

About The Author:

Hunter Waterhouse has been involved in article ghostwriting and building websites for a number of years. Over the last several years, Hunter has been employed by http://www.thephantomwriters.com/ To learn about the new WordPress plugin, which will enable you to receive targeted articles directly from The Phantom Writers Article Distribution Service, as they become available, please visit: http://www.backlinksmagnet.com/blog/

By Ben Kemp in Featured

link buildingLinks, and the acquisition thereof, is a subject which has accumulated vast misunderstandings and no end of illogical pontificating. This is not entirely unusual in SEO circles, where the ill-informed preach to the unenlightened on a daily basis. Conspiracy theories notwithstanding, there is a general lack of comprehension on how to achieve real value from efforts expended on gaining links. Everyone agrees they’re needed… but that’s about where consensus ends… There are three main schools of thought – the puritanical, the puerile and the pragmatic…

By Mel Strocen in Featured

According to a Nielsen Co. report ad spending, averaged out across all media sectors, dropped 12% or the equivalent of $3.8 billion. Hardest hit were newspapers and magazines. Cable TV and the Internet fared better than most sectors with a drop of 2.7% and 3.4% respectively. Given the state of the economy, the decline is not a shocker but is a good indicator of where advertisers believe there money is best spent.

More information is available at: mediaPost.com

By Richard Day in Featured

Here are several fixes you can do that will make your video readable by the search engines. Search engine crawlers read html very well, but not your video.

At the present time, Google’s freshbot crawler cannot read inside a video. You will need to help that little freshbot.

Consider these factors:

1. Make sure that you tag your video with keyword tags. Keyword tags is what you type into the search box to find what you need. The keywords might be “how to”, “video”, “strawberry rhubarb”, “baking”, “pie” if you did a video on how to make a strawberry rhubarb pie. You would not use the quotes around the keywords, however.

2. You have to give the search engines enough of a description to help them to determine what is in the video. Keywords must be used in this text. The crawlers can read html code extremely well, so tell them what the video says. Do a good job of summarizing the content of the video in a paragraph or more. It wouldn’t hurt if you printed out the text that you used to record the video, assuming that you didn’t free-wheel it. Surround your video with the text which is keyword rich.

3. Inbound links to your videos: Be sure to use keywords in your anchor text.

4. The title of your video is very important. Do some research. Look for a keyword phrase that has a small number of searches per day…about 3,000 to 5,000 searches per day. If you use those keywords in your title, you will probably rank very well.

5. Submit your video to Digg and Mixx which are social sites. Make sure that you check the box that says that this is a video.

6. Submit your video to RSS feeds. A good one to use is rssfeedsubmit. There are many others to choose from. Simply type in “rss feeds” into your search box. A number of choices will show up.

7. Another trick you need to do is add your full URL in the description area of your video. Make sure that you precede your description with your full URL when you type in your keyword rich description in to the video sharing site. Your full URL includes the http:// This allows people to go directly to your site if they find that they liked your video and want to see more of what you have to offer.

Video optimization has become more and more important as video becomes mainstream. You need to change the way you publish your video if you want to experience the full, search engine optimization, (SEO), effect of your video production. Consider what the web crawlers can read and adapt your publication accordingly.

Search engine optimization of videos is very different from what you do for an article.
If your are puzzled about how to promote your website using video, visit TrafficBumper.com

Source: http://www.submityourarticle.com

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