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Why People Fail to Make Money Online: How to Achieve Internet Home Business Success
By Peter Nisbet in Featured
There are a number of reasons why most people fail to make money online, and why their internet home business is doomed to failure from the outset. If you can understand these reasons why 99% that start fail to be successful, and consequently avoid them, then you can be one of those 1% that make a comfortable living working online from home.
Some of the major reasons for failure are outlined below: keep them in mind and do your best to avoid them.
1. A Failure to Plan is a Plan to Fail Although this is a massively abused cliché, it is true nonetheless
To achieve success with an online business you must have a strategic plan and must set targets over various time-frames. Get a sheet of paper and a felt tip marker, and write down in bold letters exactly what your objective is: “I Want To Earn Enough This year to Buy a New Dream House”, or “I Want To Leave The Day Job By Christmas”. Stick in a prominent place where you see it every day.
Set targets for your year, each month and each week. Have a daily list of tasks to be completed to enable you to meet these targets. Review your plan and your targets, and make changes to suit progress: IF YOU FALL BEHIND, THEN WORK LONGER HOURS. Which takes us on to Number 2:
2. It’s Your Job, Not a Pastime
Just because you have no boss to report to doesn’t mean an internet home business is not a job. Many people fail to make money online because they don’t take their business seriously enough: they take time off when they feel like it, finish earlier in the day than they did in their regular job and find it difficult to concentrate on tasks.
You must not fall into this trap, and setting daily tasks and targets to meet will help you to get through the work needed to be successful in making money online. An online business is hard work to start with, although it does get easier. However, if you enter into it thinking it easy money, then you are in for a shock and you will likely fail.
3. Get Rich Quick? No Chance
This leads nicely into the get rich quick syndrome from which many people appear to suffer. Those starting an internet home business looking for quick success and to become very rich in a matter of weeks – or even days – are in for a huge fall. Such people make up a good proportion of the 99% that fail to make money online, and if this is you then change your mindset immediately.
If you knew a foolproof way to get very rich by spending only a couple of hundred dollars would you tell everybody else about it? Of course not! You have no idea how many of these ‘schemes’ involve you paying money to somebody who will tell you their system: to charge people money for a get rich quick scheme that is charging people money for a get rich quick scheme. Nobody has any online program other than telling people to do as they do – collect their money and then tell them to do as you are doing.
Keep completely clear of these because eventually there will an awful lot of losers.
4. Lack of Focus
Information Overload! How many different ways of making money online have you seen advertised? There are literally hundreds. I won’t go into any of them right now, but will just say that a very large proportion of failures is due to a lack focus on any one of them.
Many people spend an awful lot of money paying for loads of eBooks, ways to make money on the internet, ways to avoid failing to make money online, software, mentoring and everything else on offer out there. Rather than settling on one and targeting that they start on many different programs, and when they fins that they are not making anything they leave it and try something else, and so on, and so on.
Target just one and focus on that. Spend all your time and effort on it and you might be very surprised. Because the thing is that most of these programs and ideas actually do work! It’s just that people don’t give them enough time.
If you heard that jigsaw puzzles were fun to do would you buy up twenty of them and then start them all, and finally give them up because they are no good? Of course not: you would complete them one at a time and think that jigsaw puzzles were great, and eventually you would be able to work on twenty at a time. The same is true of online income streams.
5. Where Do I Start?
Lot’s of people just don’t know where to start. They are bewildered by the choices available; by the number of different ways in which the can make money online. There are so many that they don’t know what form their internet home business should take.
Sure, they know that they WANT their own business, and they know that they might even NEED a home business, but the problem is WHAT home business and HOW they find out what is available without getting burnt.
That’s when you should be looking for a site that offers regular information, teaching and product reviews, so that you can be helped by like-minded people that have been exactly where you are now and understands your problems and knows how you feel when that credit card bill comes through the door, but you haven’t the money to pay.
Internet business membership sites are ideal to help in this way, and not only do you normally have permanent information on the website that you can refer to whenever you feel the need, but also special members-only products. They are not gifts, because you pay for them with your monthly membership fee, but nice to get nevertheless.
If you want to make money online, and want to start up a successful internet home business of your own, then a good live online membership site can help you more than any individual eBook or program that is starting to get obsolete the day that you purchased it. Internet home business success is based upon sound knowledge and access to expert help when you most need it.
You now know why people fail. To make sure that you are not one of them visit Marketing Membership for details of a membership offering you detailed help with each of the above problems. If you are not yet ready, then try Online Business Ideas where you will find more reasons why people fail.
7 SEO Tips for your WordPress Blog
By Suzanne Morrison in Featured
Do you have a WordPress blog? If so, one of the best ways to increase the traffic to your blog is by applying search engine optimization (SEO) techniques. In this article we will go over 7 simple things that you can to do increase your traffic from the search engines.
- Make sure that your permalinks are set up optimally for SEO – whenever you publish a blog post it will have a permanent URL known as a “permalink”. By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
- Install the All in One SEO Pack (or a another similar plugin) – the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
- Optimize each blog post for a low competition long tail keyword phrase – before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Ideally this phrase will have just a few hundred monthly searches rather than a few thousand monthly searches. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
- Use Social Bookmarking services to bookmark each blog post – whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
- Optimize the home page of your blog – it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Choose one or two keyword phrases for the home page of your website using the free Google Adwords Keyword tool. If possible try to choose prases that are not too competitive, but still have a good few thousand monthly searches. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
- Install the Google XML Sitemaps plugin – this won’t increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.
- Build links to your blog – building links back to your website is the surest way to improve your ranking in the search engines. If you ignore this it will be very difficult to get a good level of visitors from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.
You can find more tips for getting a Higher Search Engine Rank read Suzanne’ Morrison’s free step by step SEO for Blogs series.
Wave Riding Over Bing
By David Berkowitz in Featured
In the future, my dad will be a blogger. He’ll create wikis. He’ll have his work translated into languages spoken across Europe, Asia, and South America. He’ll accomplish it effortlessly with Google Wave. I watched the 80-minute developer preview of Wave, and it’s going to make nearly everyone a social media creator.
Seth Godin made the point that “the real next Google” is Google, thanks to what it’s doing with Wave. He contrasted that with Microsoft Bing, a search engine with a few features that Google can easily copy.
One of the problems with Bing is that it’s anti-social. That’s a dangerous proposition for a new digital brand. Microsoft says in its press release, “The explosive growth of online content has continued unabated, and Bing was developed as a tool to help people more easily navigate through the information overload.” But that “explosive growth” is largely due to the proliferation of social media, while the tool is still largely standard search functionality.
The release further notes that Bing, the “Decision Engine,” is “providing customers with a first step in moving beyond search to help make faster, more informed decisions.” First of all, I’ve spent some time with Bing, and while it offers many new ways to refine searches, it doesn’t move beyond search in the slightest. On another note, one obvious way to help consumers make informed decisions would be to build in elements that tap their social networks and user-generated content. One start-up, Hunch, aims to do exactly that, by combining user contributions and personalization to help people make smarter decisions. Whether or not Hunch succeeds, it’s a real step beyond search.
Bing is anti-social to the point that it lets you watch Hulu videos within the search results (it feels more like a search portal than a decision engine), but it doesn’t let you share the clips. Contrast this with Google Wave, which is all social.
That’s the simplest way to understand it: Wave makes everything social. It incorporates some elements of other social applications — Gmail, Google Talk, Blogger, collaborative functions of Google Docs — and blends them together to create live and time-shifted social experiences.
The ultimate power of Wave won’t be known for a while. Google is opening up the service for developers to build on, so much of the functionality will develop over time, making it comparable to Twitter. Still, there are some general principles of Wave that should hold true and improve. Here are a dozen highlights:
- Everything created in this new service is a Wave.
- A Wave can be private, much like an email string or an instant message conversation, or it can be public, like a blog entry or wiki.
- Waves can be edited in real time, so that everyone who can access the Wave can see the updates appear character by character.
- Any kind of portable content (including some forms that may not have been easily portable previously) can be incorporated into Waves, including photos, videos, and maps.
- All such forms of content can benefit from Waves’ collaborative capabilities, such as having multiple people upload photos to a communal album and collectively provide captions.
- Changes to Waves can be played back so it’s easy to see the evolution of a Wave over time.
- Games become social, and even competitive.
- Mobile integration is built in, so Waves can be edited from anywhere.
- Waves can instantly translate among dozens of languages on the fly, so that collaborators who natively speak Chinese and Hebrew, for example, can effortlessly communicate with each other.
- Contextual spell-checking happens instantly, with the example shown of “Icland is an icland” turning into “Iceland is an island.” This feature isn’t that social, but it makes contributors look more intelligent when they share the Waves.
- Comments turn into conversations. Many blog tools do this already, but this applies to every form of commenting, from those made during document edits to comments on photos.
- Waves can integrate with other social services such as Twitter and Orkut, plus many more to come.
Not all of this might make sense to someone like my dad, but I couldn’t have explained Gmail to him either in terms of how it groups together email conversations and uses labels instead of folders. I’m pretty confident, however, that once he starts using Wave, he’ll wind up creating photo blogs while having seamless conversations with relatives in France, Israel, and Brazil.
Wave will redefine the “lean-forward” experience of the Web. When you need a break and want to lean back, though, you can watch those Hulu videos on Bing.
David Berkowitz is director of emerging media and client strategy at digital marketing agency 360i. You can reach him at dberkowitz@360i.com, on Twitter at @dberkowitz, and through his blog at MarketersStudio.com. <
How To Reverse Engineer My #1 Google Rankings
By Willie Crawford in Featured
To many online marketers, getting a #1 listing on Google for your target keyword phrases is “heaven.” It does lead to many times more traffic than being even #2 or #3. If you’re not on the first page of Google, you may as well forget getting any significant traffic in many niches. At least you should plan on generating your traffic via other channels since few searchers look past the first page of search engine results.
Google the terms “joint venture expert” or “land for $100″ and you’ll see that I rank #1 for both terms and have for a VERY long time.
Yes, people do search on those terms, regardless of what you might think, and they both generate substantial incomes for me, but they are not my most profitable keywords. They are just keywords that I will use to prove to you that I have a clue about how to get top Google listings. You really shouldn’t listen to “experts” who can’t back up with they teach with proof.
Next, I invite you to try to reverse engineer what I did. Actually, I’ll share much of my secret process with you. Not all of what I do is very obvious.
Here are the things that I do:
1) I target specific, long-tail, buying keywords. It’s easier to rank for 3-5 word phrases, and people entering those phrases into the search engines are looking for something very specific. This is the traffic that you want to attract.
2) I use article marketing extensively to generate massive backlinks. All things being equal, the one with the most backlinks from relevant quality sites WINS.
3) I use video marketing, submitting to top video sharing sites using titles and descriptions optimized for my keywords.
4) I use pod casting, submitting my audios to numerous podcast directories, as well as offering them from numerous websites. People who hear your audio message, and click through to your site, arrive pre-sold on your and ready to follow your recommendations.
My pod cast submissions are also keyword optimized!
5) I use my keywords in anchor text on my blogs, and in article directories where allowed.
6) I generate a LOT of content, and repurpose that content regularly. I publicize that content on social networking sites, on other resource sites that allow me to publicize my content, and even in press releases.
For example, I post announcements of my updated content often to IMNewsWatch.com, TeleseminarNation.com and leading industry forums.
7) I use automation. If I had to hand submit all of my content I would only be able to distribute 1/10th as much. All things being equal, he who submits the most quality content wins.
I adhere to the rules and terms of service at the article, video, podcasts, and press release sharing sites. It does no good to get great rankings, only to be banned a few weeks or months later (having all of your content removed, and your work go to waste). I use 100% whitehat tactics.
9) I generate quality content. I does no good to throw garbage at the search engines. You’ll only attract non-responsive traffic (wasting bandwidth and giving you useless website traffic conversion statistics), and you’ll also eventually experience backlash. Write primarily for humans, but keeping good SEO in mind. The simplest way to do that is to use your primary keywords in your titles and descriptions, when creating and uploading content. Also be sure to use your primary keywords throughout your content.
10) I create external links to some of my content posted on sites OTHER THAN my primary sites. Linking to content that then links to your primary sites increases the relevance of external links from that content pointing to your primary sites. That helps the content on your primary sites rank higher longer. SEO experts call that “adding link juice!” If you don’t do this, you’ll often rank high for given keywords only for a few days, and then quickly drop in ranking. Adding “link juice” helps the ranking “stick.”
There you have it – how I get and maintain #1 Google rankings for tons of keywords that my buying customers search on regularly at Google. Model what I do, and you’ll get similar results.
Willie Crawford has been teaching people to build a legitimate online business since 1996. He is one of the world’s leading website traffic generation experts. His favorite tool is an automated article, video, podcast and press release submission service that you can use too at: http://EasyPushButtonTraffic.com Visit them now.
Balancing SEO Against The Needs of Your Article’s Audience
By Hunter Waterhouse in Featured
Article marketing continues to be a proven method for generating traffic to our websites and developing good search placement, even after all of these years. I have been reading articles online since 1995, and I continue to read a few dozen articles per week on subjects that are dear to my heart.
Some Claim That Article Marketing Does Not Work
Now and again, I will read a thread in a forum somewhere where somebody claims that article marketing does not work.
Increasing Your Website Traffic with Video Marketing
By Westly Lager in Featured
Internet video marketing is becoming a favorite choice for internet marketers to bring highly targeted business prospects to their website fast. The video serves as a great way to get your idea to the customer in a very short amount of time.
Traditional text ads are now becoming a thing of the past. It’s pretty common knowledge that most people prefer to watch a screen, whether it’s a TV or computer screen than to read something. If you want to take your business marketing to the next level, video marketing is skyrocketing in popularity.
Capitalizing on the fastest growing marketing trend can seem like a pretty tough challenge. You might think that now instead of a marketer you have to become the next Quentin Tarantino. The concept of online video promotion scares off a lot of potential competition because the task seems very difficult. It’s actually much easier than you would think to create a high impact profit pulling commercial.
Here are a few tips that have made my internet video promotions successful.
Keep your videos as short and simple as possible. It is very important to convey your message in as little time as possible. Try to think of a TV commercial. You rarely see anything longer than 30 seconds. Why do you think you have never seen a commercial for something like an above ground pool that is longer than 30 seconds? Because 30 seconds is the maximum amount of time you could possibly have fun in an above ground pool. Making the commercial any longer would detract from the effectiveness of the commercial. Maybe that’s a bit of a biased example, but you get my point.
Consider Your Audience.
You must know who you are trying to sell your product too. If you are trying to sell hearing aids or mechanical wheelchairs, it might not be the best idea to have rap music playing in the background. It might sound a little ridiculous, but you would be surprised at some videos you will come across online.
Having your video be very eye catching is also a must. You should have something that grabs your visitors attention right away so that they stay viewing your video until your message is completed. If you have a long drawn out boring video, people are simply going to click off and move to the next one.
Out Do Your Competition.
If you are in a market where you have a lot of competition, make sure you make your videos different than everyone else. You need to out do your competition by having better music, better graphics, and an overall better message. As of right now, internet video marketing has relatively low levels of competition. This tip will become more important in the years to come. But be prepared to make your videos cooler with better sound, better lighting, better graphics, and just overall a better vibe. If you can make something that people want to watch, you will leave your competition in the dust.
Westly Lager – For a top internet video marketing service visit Youtube Marketing to outsource all your video marketing needs. They help you dominate the search engines for your keywords. If you are interested in a simple way to generate an extra $4000 a week visit 123 Power System.
Dominate MSN in Four Simple Steps
By Michael Small in Featured
As an old school organic search engine optimization specialist I don’t utilize pay per click unless it is to supplement targeted traffic while waiting for an SEO campaign to kick in. Though, even that limited exposure to PPC teaches something valuable about organic search… Google is not the only game in town.
We all know this of course but 99 percent of us still strive against heavy odds to dominate Google rankings. And, of course, we are not trying to beat Google. We are trying to beat the millions of people trying to beat us.
Traffic Tactics For Your Blog
By Brett Schaefer in Featured
Use the right software
Selecting the right software for blogging can go a great way in making you stand out among the crowd. Custom blog software would be very useful, since users can customize it themselves.
Blog hosting
Always host your blog on your own domain. If you place your blog on another domain, it may not be able to attract public attention, build confidence, and improve rating in search results. So using a different domain is the biggest mistake one can ever make.
Title tag
Whenever you put a title tag, make sure that it is relevant to the subject matter, and is not just a random one. You put a title to attract your visitors, so ensure that it is short, and snappy.
Article marketing
Notwithstanding which area of article marketing for your blog you have ventured into, there are many public forums for that topic, which you must actively participate in. There are quite a few online communities, where you can post messages or initiate a discussion to increase your visibility, and attract a huge community of people to your website.
Tagging
Tagging is very important. You can visit Technorati for this purpose. If you have many tags on your page, then it will show in the search results.
Technorati
Testing Technorati is extremely important. You must notify Technorati whenever you have made a comment on a blog. For this purpose, you will need to ping Technorati, or else, you may take the help of Ping-o-matic, which automatically alerts Technorati whenever a comment is posted by you.
Boosting blog’s visibility
To increase your and your blog’s visibility, it has become clear that commenting on other people’s blog is extremely important. But a primary concern is that you must comment on a subject which you are comfortable with. You need to search to get across a proper blog where your comment will be appreciated.
WTF at Technorati
Bloggers are allowed to comment on why few of the topics are a hot favorite. This can be done on a Technorati feature known as WTF.
Rate and ranks
Technorati can rate and rank any blog, based on the links to the blog. That is, your blog will get a higher ranking if other blogs link to your blog.
Blog commenting
Commenting on other blogs has also become important because others will then comment on your blog. A blog becomes dry and dull if there are no comments on it.
Choose your blog topics
There are people who simply join in the bandwagon without much knowledge on what it is all about. If there is some great news about something related to your industry, it does not necessarily mean that you should jump to cover it, or even mention it. Yes, that does help to increase your popularity, and sharing something is always good. But if you don’t feel the need for doing it, simply leave it!
Intelligent linking
If you link things in your blog, then do so in an intelligent manner. Don’t link each and every issue that you want to, but maintain a fine balance between linking important topics. Both under-linking, as well as over-linking, are not good. So conventions and creativity should be used only when the circumstances so warrant.
Invite contributors
You may invite a famous person to contribute something to your blog. It may be something that he specializes in, but that will surely add sheen to your blog. by doing so, other people become aware that you have an association with famed people, and invariably, your blog will get more hits. Also, the celebrated person will feel flattered on the status you provide him or her.
Interaction
Make your blog interactive. Mere textual data becomes monotonous after a point of time. So use graphics, images and charts to make the blog appealing to the readers.
Provide answers!
Whatever niches you might be in, there are always some questions whose answer remains vague. So you can focus on those important issues and provide a concrete answer for those questions.
Tracking visitors
Software which tracks visitors can analyze the areas most frequented by visitors, the ones which hardly get any hits, etc. so these vital information can be used for betterment of your blog. Feedburner is very good for RSS purpose.
Charisma
Online, as well as offline, charisma is always valued. The voice presenting something in a blog is extremely important, as people appreciate honesty, compassion, empathy and other emotions associated with it.
Proper archives
Proper archives need to be maintained. Sorting them out date-wise or subject-wise always helps. Generally, archives must include every article that has ever been posted on the blog, but from the usability point of view, you can just link interrelated topics in a blog post.
Blog URL
URL’s are also important as it gives the readers a view of what lies on that page. The best URL’s should be short, but having enough information regarding the content of that webpage.
Sharing information
An open source on the internet is always welcome. Sharing private information on the internet is always considered a good marketing strategy.
Don’t go overboard
If you over-market all your blog posts, negative sentiments will prevail. So be cautious on this front.
Link bait
Capitalize on linkbait, if you have got it. Your website needs to be very much presentable if it hits the front page of Reddit, Digg or any other place where a constant flow of visitors will be ensuing.
Writing style
Your readers will personally take your style of writing and your focus on subjects. If you constantly modify that style, you will disappoint those segments of people who rely on you for that subject or style.
Branding tool
Building a brand is very important. A good brand is one which people feel pride associating themselves with, so such a brand must be built.
Blog submission
Blog submission to blog directories is very important. BlogCatalog.com, blogarma.com and bloggernity.com are some famous blog directories.
Yahoo feed
You must create a feed on Yahoo! This option is available under the “My Yahoo!” tab.
Google Adwords
Google Adwords is expensive, but a great marketing tool nonetheless. A low-cost option is also available with them.
Blog name
If you can, buy a domain name for the blog, which costs about $10 annually. You won’t even have to shell out money for hosting.
Frequency of blog posts
Regularly update your blog.
Signatures
Make it a habit to use signatures. Put a link of your blog in your signature, and use it while sending emails, posting on forums, etc.
Brett Schaefer has been involved in Internet Marketing for a number of years and writes on a variety of topics. If you’re interested in learning how to monetize your blog then visit http://www.AtomicBloggingWorld.com
Stretching the Marketing Budget: Social Networking
By Anton Pearce in Featured
Warp speed marketing. It may not be of Star Trek impact but there’s been a shift occurring in consumer behaviour that has been driven by the massive adoption of broadband over the past three years. We’re an “always on” consumer society a fact which has, in turn, dramatically increased the presence and use of social networks.
No coach, therapist or consultant would be unaware of the degree to which social network have completely changed the way people communicate and keep in touch. It would be natural therefore to make them part of their professional lives. Indeed there is a good case for using social networks pro actively as a means of enhancing business. They can be a valuable marketing tool as marketing budgets come under pressure due to weak economic conditions.
This “always on” capacity means that existing and prospective clients are using the internet today as their preferred research and information sourcing tool – and for social networking.
Check your own behaviour: what is the first thing you do when someone tells you about a new show that’s coming to town? Want to go and see Leonard Cohen in concert: Google “Leonard Cohen in New York”? It’s that simple and it’s that obvious. And if you went to the concert and enjoyed it, you’re going to tell your social networks about it.
If you are not moving toward a more transparent relationship with clients, and a more outward marketing focus then you are not changing with the times and will be left behind.
In the personal development industry, more and more professionals today are making at least token efforts, adopting the latest in Social Networks in order to be seen to be a contemporary, relevant and a vital resource.
Stretching the marketing budget
Due to the current economy, there are clear restraints on marketing budgets, so free social marketing is a great alternative. Coaches, therapists, consultants are presented with a strong case to get involved in social sites like LinkedIn, Facebook, Twitter, YouTube.
This should not be a knee-jerk reaction – “I must get into social networking! What do you want to get out of these efforts? Set specific goals and strategize. Is it to increase business by a specific number of clients? Increase visibility? Sell more products or services?
- A professional should at least be involved in the largest social networks, belong to forums and have at least one blog. Each of these internet strategies is a way of positioning yourself and your business to the world. For the strident, innovative marketer there is the opportunity to create a video, or indeed multiple videos that are subject matter driven. The social network site should also respond to questions or problems or start a discussion.
- You also need a profile page on Facebook. It will tell readers about your business, the people and its product and services. If people join your Facebook group, there should be an expectation that they will spread the word virally through that person’s newsfeed.
Your website is a brochure to the world; this is an expansion of it. The principles are the same: people Google for information or people log on to your website. The Facebook network is another network, more social in origin but, increasingly an important business communications medium.
The time challenge
“It’s not easy being popular,” said one GenY fashion designer referring to the 300-plus names he has listed as ‘friends’ on FaceBook. For a professional; it can be just another item on the ‘to do’ list. You put all those (social network) icons on your email, your website, displaying; advertising the fact that you’re a member and inviting a click or two. But here’s the challenge: readers have a high expectation that sites will be refreshed and updated often and on a regular basis.
Some professionals simply will not have time for this, yet the responsibility is overwhelming, so someone needs to do this. Answer? Delegate or get a VA (virtual assistant) the newest ‘resource’ for busy professionals. This employee needs to be a content producer, presenting current data, information, or video for weekly visitors to the site. There needs to be meaningful content put forward.
And here’s why it matters:
- MySpace has over 185 million users, split evenly between men and women 14 to 34 years old. Twenty-five percent of them are in the U.S.
- FaceBook has over 110 million readers, more women than men. The majority of these users–80 percent–are under 30 years old and half of all FaceBookers are located in the U.S., Great Britain and Canada.
LinkedIn users have an average age of 41, and 26 million readers. Men make up 64 percent of the audience. Their average household income is $109,000. Twitter has 3 million readers, two-thirds of whom are men 18 to 34 years old.
Anton Pearce is know online as ‘The Profit Mentor’. If you’re a coach, therapist or personal growth professional, Anton can help you grow your business online, turn your expertise into profitable new income streams and help more people – without working longer hours. All using marketing & social media strategies that protect and enhance your reputation. Visit http://antonpearce.com for more free resources.
Yahoo: Launching Placemaker Service and Closing Yahoo 36
By Joel McLaughlin in Featured
Just recently, Yahoo! launched a “Placemaker Service.” This is basically a simple web-based service that has the ability to geo-locate any type of un-structured information like plain text. According to Yahoo!, the Placemaker Service is more of a “geo-enrichment” rather than the more advanced geo-coding. Using this service, you can get results including the location like 53rd County Street as well as the location type like the country or city.
The Yahoo! Placemaker will provide web developers with a platform and a functionality with the help of which they can geo-enrich all their content including that of blog posts, web pages, RSS feeds, status updates, news articles, and various applications that use similar information. The Placemaker is basically an open API and it will now help developers across the world to make aware different types of applications as well as location of data sets.
This web service was released at Where2.0 and will enable the accessibility of GeoPlanet Data to the public with the help of a Creative Commons License. The Placemaker’s geo-enrichment services are being seen as a competition to Google’s Geo-location API. According to the description provided by Yahoo! regarding the Placemaker, “This service will handle any free-from text and “identify places mentioned within the text, disambiguate those places, and return unique identifiers (WOEIDs) for each, as well as information about how many times the place was found within the text, and where in the text it was found. It will provide the geographic developer community with the means to mark-up and index their content geographically in a globally-aware, locally-relevant, and language-neutral manner, and assist with geographic discovery and aggregation across the Internet.”
The Yahoo 360
At the same time, Yahoo will be closing the Yahoo 360 service officially on July 13, 2009 according to their internal blog. According to Yahoo! Blog: “Over the past two years there has been a lot of discussion about the closure of Yahoo! 360° and the transition to our new profiles experience that we’ve had in the works. Today, we’re able to firmly say that on July 13, 2009 Yahoo! 360° will be closing down and you’ll be asked to move into your new profile on Yahoo! by July 12, 2009.”
The Yahoo 360° service was actually launched as a social networking and blogging service in March 2005. But over the years it has not gained popularity as was expected. Several experts and analysts believe that the failure of Yahoo 360 lies entirely with the fact that they were unable to cash on the rising popularity of blogging and social networking over the Internet.
The Yahoo 360° service will follow the footsteps of Yahoo Mash, the social networking site that was shut down in September 2008. In order to keep Yahoo! social networking alive, the group launched Yahoo Profiles with some of the basic social networking functionalities. But the truth is that with the closing down of the Yahoo 360° service, Yahoo! will not have any strong social networking services for the global audience.
News is provided by Joel McLaughlin @ Dataflurry search engine optimization and website marketing team located in Phoenix Arizona and Los Angeles California.
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