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Article Marketing: A Beginner’s Guide

By Steve Shaw in Featured

With Article Marketing you write articles on the topic of your niche and submit them to online publishers such as article directories, ezine editors, and article announcement lists. Along with each article you include a resource box, which is basically a short author bio that includes a link back to your website.

This resource box is the key to everything–this is the one spot where you can talk about yourself and your website and provide a link to your website. Every time your article is re-published, your article gains exposure and you gain a backlink to your website.

An increase in backlinks can elevate your Google ranking, and a higher ranking can dramatically increase the traffic your website receives over the long term.

WHY DO PEOPLE DO IT?

Website owners want and need visitors to their websites, and article marketing delivers. You can receive visitors directly from the articles and also from search engines.

Additionally, an article marketing campaign does a great job of establishing an author as an expert in his field, and also bringing publicity for a business or website.

Through the article, the author has the chance to teach his target readers valuable information, which can build customer confidence and increase the likelihood of making a sale.

WHAT ARE THE PERKS OF ARTICLE MARKETING?

Article marketing is perhaps the most popular marketing tool for the average website owner for two simple reasons:

1. It’s easy (anyone can do it).
2. It works.

Every business owner nowadays needs a website, but very few business owners have the time and technical know-how to learn the ins and outs of search engine optimization (SEO).

In fact, the average website owner probably doesn’t care about the technical reasons behind how search engines work–all they want is targeted leads coming to their website.

Article marketing makes everything very simple:

• Just write articles on the topic of your niche.
• Write a resource box and include a link back to your website.
• Submit the articles.
• Repeat this process every month.

And you’re all set–you are doing search engine optimization for your website, whether your realize it or not!

You’re just doing what you already know how to do–writing. In fact, even if you don’t consider yourself to be a great writer you can still construct a decent article and reap the rewards of article marketing.

WHAT ARE THE CHALLENGES?

By far the biggest challenge of article marketing is being consistent in your article submissions. For best results, you will submit articles each month over the lifetime of your website. I recommend submitting 8 per month.

The second biggest challenge is coming up with a steady stream of topics to write about. Some people have an easier time with this than others, but it can be done.

The third biggest challenge is being patient–as with any tool designed to increase search engine ranking, it will likely take several months before you start to see an impact from your efforts. Search engines re-evaluate rankings every 3-4 months, so in the first few months you will likely not see much of a change. Be patient though, and your discipline will pay off.

IT’S EASY TO GET STARTED

If you are new to website marketing, I encourage you to get your feet wet with Article Marketing. Many website owners use Article Marketing as their primary marketing tool and see excellent results. So why not start writing your first article today?

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Magnify the impact of your articles by submitting to more publishers. You’ll also build more backlinks and get more traffic to your website. Steve Shaw created the web’s first ever 100% automated article submitter, SubmitYOURArticle.com, which distributes your articles to hundreds of targeted publishers with the click of a button. For more information go to=> http://www.SubmitYOURArticle.com

Build Your Relationship With Your Subscribers With These 7 Simple Ways

By Tracey Lawton in Featured

As an online business owner you know how important it is to build your list in order to have a ready pool of clients, potential clients, and customers who are interested in your business and your services/programs. But as a list owner you also have a responsibility to those people on your list to treat them well and build a relationship with them – it’s known as creating the like, know, and trust factor – and is crucial for sustaining a long-term business.

People will only work with those people who they like, know, and trust.

So, once you have started to get people onto your list, the next step is to build your relationship them and develop the like, know, and trust factor. Let me share with you my top 7 ways to do just that:

1. Publish when you say you will. It’s so important that you do exactly what you say you will when you say you will. The number one way list owners sabotage their own list-building efforts is by not publishing either when they said they will, or by not publishing on a regular basis. I recently had a phone call with one of my clients who hadn’t published her ezine on a regular basis over the past few months and she commented to me that she had seen a substantial decline in the click-thru open rates of her newsletter. This is just one of the side effects of not publishing on a regular basis – your audience will forget about you and are not eager to open your emails when they land in their inbox.
2. Be respectful of your subscribers’ time. Do not bombard your subscribers with emails – be respectful of their time and realize that they too probably receive hundreds of emails a day. Unless you’re currently promoting your latest program/product, in which case you may need to be in touch with your subscribers on a more regular basis, once a week is an ideal mix of staying in touch with your subscribers without bombarding them with emails. There’s nothing more of a turn off to a subscriber than when they receive constant emails from the list owner. As soon as someone starts emailing me on a daily basis (unless I’ve signed up for a daily e-course and I know that I am going to be receiving a daily email from them) I hit that unsubscribe button faster than you can say ‘unsubscribe’. I know that internet marketers state that you need to be in touch with your subscribers on a regular basis – but is daily really necessary?
3. Subscribers have signed up to learn more about YOU and YOUR business. Too often these days I receive emails from list owners promoting other peoples’ programs/products/services and, although I am aware of the strategy behind this, I really don’t want to know about the same program/product/service from four different list owners – and is it really worth upsetting your subscribers just to make a quick buck from using your affiliate link? Keep solo mailings for other peoples’ promotions to a minimum – you can even create a special ‘Recommends’ section in your own newsletter for these types of promotions. That way you can still be part of the joint venture opportunity but without upsetting your subscribers by sending out dozens of solo mailings. Remember, a subscriber has signed up to your list because they want to hear from YOU and you solve a problem for them.
4. Share some personal information. Let your subscribers get to know YOU as well by sharing a little bit of personal information or some photos about what’s happening in your life – just one or two sentences in each edition is all you need! Your subscribers will relate much better to you once they get to know the *real* you. You become a person to them rather than a faceless business owner and become someone whom they can relate to. This goes a long way in building the like, know, and trust factor.
5. Make your ezine a quick 30-second read. This leads me back to point 2 above. If you can make your ezine information-packed but in a format that is every easy on the eye and therefore can quickly be scanned by your reader, you are being mindful of their time and they will look forward to reading your newsletter each time. They know that they’re not going to have to wade through a ton of information just to get to the juicy bits!
6. Don’t overload your subscribers with too many calls to action. Some ezine publishers feel they have to include links to every single one of their products/programs/services in their newsletter and by doing so they completely confuse their reader who doesn’t know what to do or which link they’re supposed to click on – so what happens? Nothing! Your reader will not click on any of your links because they’re confused – and a confused mind always says no. Keep it simple in your newsletter – just offer one call to action in each edition.
7. Engage with your readers. If they’ve taken the time to respond to one of your articles by emailing you directly, email them back – even if it’s just a ‘thank you I’m glad you enjoyed the article’ type of email. This type of correspondence goes a long way to building a relationship with your subscriber because you are acknowledging the time they have taken out of their day to send you that email.

And one final point that I’d like to make, and this is the most important point, at the end of every email address is a real person. Always keep this in mind when preparing your newsletter and/or broadcasts and you will go a long way to building your relationship with your subscribers.

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Office organization expert, Tracey Lawton, teaches professional speakers, coaches, and authors how to operate an efficient, organized, and profitable business. Learn how to create an efficient and organized office in 7 EASY steps, and receive free how-to articles at http://www.OfficeOrganizationSuccess.com

Twitter Marketing Explored

By Trey Pennewell in Featured

Twitter is growing by leaps and bounds as people begin to appreciate its clean and easy-to-use interface. Twitter, at this point, does not look like one of the many flash-in-the-pan Internet applications that we have seen in times’ past.

Twitter’s 140 character micro-blogging platform has gained a lot of traction, as individuals and business people have learned to bring together their friends, family and customers under a communications platform that all users find useful.

Mom and dad find it easier to keep up with the lives of their grown children through Twitter. The fact that Twitter allows people to link to other web pages makes Twitter a simple platform to share thoughts, ideas, and links to stories and pictures. Grandma and granddad find it easy to check in on the kids’ Twitter account and to maintain daily contact with those across town and around the world.

Optimizing Meta Titles and Descriptions

By Jeffrey Smith in Featured

Despite our best predictions with SEO, you can never pin-point with accuracy which keywords from a title tag, meta description or combined occurrence of a keyword on a page search engines will use to return a relevant query.

This is why it is imperative to promote as many relevant shingles as possible for returning a page as a relevant hit for a “specific” or “broad match” search queries through using succinct titles, naming conventions or meta descriptions.

We can create all of the multiple layers in advance, but each metric will be scrutinized for trust, depth and popularity and authority, and depending on how it fares from these algorithmic litmus tests determines what degree of visibility the page receives.

Typically one of two things occurs (1) it flies to the top 10 unchallenged, feels its way out and is assessed by metric such as click-throughs and relevance (sort of like a test to see if it belongs there) or (2) the ranking crawls its way up over time and in a few months finds its home in the top 10 if combined with other pages via internal linking or get a few deep links from other pages.

What I can tell you is that the signals gleaned from (a) the volume of content in your site about each of the topics / keywords in the title and (b) how well they are linked together or have an influx of deep links do affect the buoyancy of any related page.

Both phases (the initial spike) and the buoyant balloon effect should be predicted and anticipated.

Depending on the barrier to entry (how much competition is saturating the keywords in question) will determine just how much traction a new page gets out of the gate.

Much like a wave form, there is often a burst of SERP (search engine result page) positioning that occurs as the new page/content acts like a beacon to release the pressure of relevance that percolates under the surface.

It is like a concentrated topical fulcrum that serves to propel the newly released content into a favorable trajectory and then based on search volume, click-appeal and what other pages are challenging that page for relevant supremacy determine the extent of its exposure.

The more competitive the root or key phrase, the longer it typically takes to reach the top of a more competitive keyword combination.

Although a page can rank for multiple variations (depending on the authority of the root domain), it is better to assign a pecking order to the page to emphasize which keywords you would like it to be found for or settling into as the primary path for relevant traffic.

For example, if I create a new page and use a relevant title and meta description such as:

SEO Business Consulting Services

Business consulting services by “company x”, provides SEO [keyword 1], service [keyword 2], and summary [plural usage of alternative keywords combined]…

This page could rank for any portion of any of  the relevant keywords contained/presented in this crucial / summary.

This is your first line of coherence for each page, structure this well and you can ensure that search engines take heed and will often use this as the default snippet/description to promote click-throughs from interested parties.

The description tag should always support the title, ( a slight bit of redundancy/relevance) doesn’t hurt, but it should also contain your secondary keyword or a few alternatives as well to promote “cross pollination” of keywords which occurs naturally when a page gains age, support from other pages (via internal or external links).

A degree of transference is anticipated, so, the meta description allows you to steer that process into a conversion objective by sculpting the aggregate ranking factors and giving them stability as a heading for search engines to adhere.

Going back to the example above and filling in the blanks for the sake of continuity:

SEO Business Consulting Services

Business consulting services by “marketing solutions”, provides SEO, landing page optimization, internal link optimization and link building services for search engine optimization.

If you then had headings on the page for the topics mentioned:

SEO, Landing Page Optimization, Internal Link Optimization and Link Building Services then this page would be a self fulfilling prophecy and rank across any keyword combination over time.

For example, search engine queries such as:

Landing Page Consulting
Search Engine Optimization Consulting
Business Optimization Services
Landing Page Optimization
Internal Link Optimization
Business Consulting Services

Would all be “a relevant hit” as part of the root phrases/shingles implied by the title and meta descriptions.

If you add enough internal links from any of the keyword combinations above from other pages (that already have relevance for those keywords) and you will create a dynamo of keyword stemming that can pass along ranking factor to the new target page.

For example 10 links internally from the keyword “Search Engine Optimization Consulting” from a page that ranks already for some shingle in the keyword combined with 15 deep links (links from other sites) would provide enough transference to put this page on the map for that keyword.

If it appears in the top 100 from not in the top 1000, then you know you have crossed the tipping point for some of the most crucial metrics.

From there, you need to (1) reinforce it over time with additional internal or external links and (2) give it enough time to stem and settle into its purpose as a designated landing page and gain on page authority.

In other words, a page can rank from 1 or two words on the target page, if (a) there is enough internal links to support the transference of link weight and authority and (2) if the page is groomed as a relevant candidate from the continuity between the content, title and reputation that page has within the hierarchy of your website.

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Jeffrey Smith is an active internet marketing optimization strategist, consultant and the founder of Seo Design Solutions Seo Company http://www.seodesignsolutions.com. He has actively been involved in internet marketing since 1995 and brings a wealth of collective experiences and fresh marketing strategies to individuals involved in online business.

Original Post

Social Media Marketing: How It Can Work for You

By Enzo F. Cesario in Featured

With so many things to consider when starting out online in the business world, SMM or Social Media Marketing can be one of the most important. This is a term that is used to describe how participating in differing online social groups can help a business generate traffic to their site to produce sales. It can also be of great assistance in building important business contacts that can help you become a reputable business on the Internet.

This form of Internet marketing can also be used to attain branding and marketing goals through participation in various online social groups. The term Social Media is an all-inclusive term to describe the space and activities therein, such as videos, images, audio and written content.

Using sites like Twitter, Facebook and other social circles, can increase the number of people that will see what you have to offer. It can be a powerful tool when you are trying to increase the amount of traffic to your website. Social Media Marketing can increase conversion, sales tracking, page views and ad exposure. It can also be used as a branding tool – creating a positive brand association, and keeping it positive.

These are low cost ways that a person can generate the traffic that they want. Many of the people that will come to your site could potentially become regulars if they like what they see while they are there.

In using these sites you can get other people to your website with the use of links. Good links will promote even more traffic to your site. It will also help the ranking that your site has with search engines, which, in turn, can be extremely important in increasing your revenues.

Get out there and link to other blogs and websites. But make sure you’re becoming a reputable part of the community by adding valuable content and comments.

There are a lot of simple things that a person can do to make their website continue to achieve readership. This is key when it comes to Social Media Marketing. Having an informative and interesting site will keep readers wanting more. In turn, if they want more, they are also apt to tell others about the cool site that they found. This is another way that SMM works for us.

Here are a few tips when you are starting out. Make it about others. At first, limit talking about yourself. This isn’t to say that you can’t provide a link to your site at the end of your comment; it just means don’t go into a community with a sales pitch right off the bat.

You can reach out to the influencers in your niche. Don’t waste their time though. Be polite and sincere and you might get help.

Next, contribute quality content. When you comment on other’s sites, don’t just say “me too” or “nice post” just to get your link there. If it’s a site that you’re interested in, you should have quality comments or questions to post. Become a real part of the community and your comments will be respected. This respect will lead to better branding for you and your site.

Quality content also applies to your site. You want to have a site that people visit to get information. This doesn’t happen overnight. Building your brand and your brand reputation takes long-term commitment. Your goal is to get people to your site, so your site should always be filled with updated and high quality information to keep them coming back for more.

Also, when thinking about keeping the readers coming back for more, make sure that the way your website looks is appealing to a reader. A nice looking site can make a world of difference when it comes to the amount of traffic that will visit it. Keeping things simple and easy for a reader to follow is of the utmost importance. If they get frustrated, the chances of them coming back are slim to nil at best.

Building a community is also a great way to have people keep coming back to your site. They are able to talk with others that have things to say on the same topic, not to mention that they feel special being included. Having some fun events or options available is also something that many communities have done. These have proven to be highly successful as well.

Here’s a short list of some of the many Social Media sites available: Twitter, Facebook, MySpace, YouTube, Del.icio.us, StumbleUpon, LinkedIn, Metacafe, Scribd, Digg, Flickr, Reddit, Technorati and Blogcatalog. There are many, many more.

When it comes to getting to the root of how to get the people to your website, don’t neglect the Social Media Marketing aspect. This can be worth all the time that you put into it. You will see this as results in sales and rankings begin to soar.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com or visit our blog at http://www.brandsplatblog.com

Keywords Are It! Seven Powerful / Useful Keyword Marketing Tools

By Titus Hoskins in Featured

After years of running websites and earning a full-time online income, I am constantly reminded that it all comes down to keywords. Actually, it all comes down to obtaining top rankings for your profitable keywords in the search engines, mainly Google.

And that statement has to be refined even further, it’s all about obtaining top keyword rankings and keeping them at the top. You must consistently keep your keywords in the top spots on that all important first page of SERPs since your keyword rankings can make or break your online marketing.

Your Good Reputation and How to Market It

By Enzo F. Cesario in Featured

To make your business grow in the right way, many things have to be taken into consideration. Marketing and advertising your products and services are the most important. Without developing and implementing intelligent brand marketing and promotional strategies, it will be impossible to see an increase in you customer base.

Marketing is how you let people know about your products and services. Obviously, the quality of your products and services makes people come back over and over again. However, you need to do something to get new customers and that is where using different marketing strategies lends a helping hand.

Reputation marketing is one technique that can create an impact. According to this marketing strategy, you get more customers when others know about your reputation. This is another way of saying that reputation drives word-of-mouth marketing.

A good reputation is the single most valuable asset your company can have. Knowledge and experience are high on the list, but both of those qualities can be bought – you can always hire smart and experienced people to help you. A good reputation can take a long time to earn but can be lost in a moment.

As you gain a body of satisfied customers, your reputation will grow naturally. Internet reputation management will help you protect your good name online.

For the online portion of your business, you’ll have to market your products in a slightly different way than for a brick and mortar business. It is important for all business enterprises with an online presence to pay attention to search engine optimization. If you can’t do it yourself, you may want to hire qualified SEO service professionals to make specific changes to your website so it will be easier to access the site to purchase products or services. These optimizers are the people who can help you with Internet marketing and reputation marketing. Using a qualified, professional SEO service to establish a strong online presence is always beneficial to a website.

Article marketing is another way of promoting your website and products. This can build your reputation as well. If you write articles with quality information that people are searching for and submit them to directories, you will become a known expert. This will give you and your business the credibility to compete in your business arena. It will also let you gain trust with potential customers. If they read your articles and like them, they will be less hesitant in buying products or services from you.

Here are some tips to get more out of article marketing.

Content

Content is all-important. People go to the Internet for information; they don’t want to read a sales pitch. If your articles have valuable information, people will trust and value your opinions and maybe head to your website when they want to buy. Keep to the point in your articles – brevity is best. Consider all the ways you can approach your topics for a good variety of articles. Organize your content with bullets, numbers or headings to help get your point across and make your articles more readable. And, last but not least, make sure you have a strong title that will grab readers’ attention.

Keywords and Resource Box

Before setting pen to paper or fingers to keyboard, do a little research on using keywords and phrases. See what words you would type into a search engine to find information that your target audience would want. You can use these words in your article, but don’t go overboard or your article will sound artificial.

The resource box at the end of your article is the place where you can put a link back to your website. This is where you can make your sales pitch, describe your website and link back to it.

Proofread and Publish

Proofread everything. If the content you send out to represent yourself is sloppy, with spelling and grammatical errors, it will reflect badly on you, tarnish your reputation and by association, your products or services. If you aren’t a good proofreader, find some friends and listen to their comments.

Publishing your article on your website will strengthen the content of your site and will build your credibility. You can also send out your articles to online article directories. You can even cross-link by placing links in your articles to other articles that you’ve written.

Yet another way to promote your website and gain a good reputation is by using Social Media Marketing. Visit forums and discussion boards and actively participate in the discussions. You want to try to keep up with your participation; showing up and then vanishing can hurt your reputation. Make sure you include a link to your website or email in your postings. And always observe proper etiquette.

The bottom line is that your reputation is the biggest asset you have. If you do not have good reputation, it is impossible to get any success in business. People don’t like losing their money, and that is the reason they research before choosing any particular company.

If you have enough content conveying valuable information to potential buyers, you will always be able to see an improvement in your business. So, always consider the option of reputation marketing. You can either handle the marketing on your own or you can go with a professional company for assistance. It doesn’t matter what you choose as long as you stay aware of your online reputation and use it to your advantage.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat, the only online marketing and advertising company employing Brandcasting, the most effective way to brand your company on the web. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. The approach is simple, highly effective and affordable. Learn more at: http://www.Brandsplat.com/

Crash Course In Website Promotion on Twitter

By admin in Featured

Twitter is a social media platform that helps you drive your website and establishes a connection between you and your audience in a way you’ve never been able to before. Twitter should be a very important part of your online branding and marketing strategy.

The key concept of Twitter is the real-time search. Search engines generally work with old material while Twitter gives you real-time information on different topics. This can be used to increase your website traffic and exposure by finding, getting in touch and providing value to people interested in the services and products that you provide.

It’s Official: Bing to Power Yahoo! Search

By Kalena Jordan in Featured

News has just broken on Twitter that Microsoft and Yahoo! have finally closed a deal where Bing will power Yahoo! search results while Yahoo! will become the worldwide sales force for both companies’ search advertising.

@Bing broke the news with this tweet:

“Bing. Yahoo! Two great tastes that are now going to be great together. Check out http://bit.ly/9eUh7″

According to the official press release, the key terms of the agreement are as follows:

• The term of the agreement is 10 years;
• Microsoft will acquire an exclusive 10 year license to Yahoo!’s core search technologies, and Microsoft will have the ability to integrate Yahoo! search technologies into its existing Web search platforms;
• Microsoft’s Bing will be the exclusive algorithmic search and paid search platform for Yahoo! sites. Yahoo! will continue to use its technology and data in other areas of its business such as enhancing display advertising technology;
• Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. Self-serve advertising for both companies will be fulfilled by Microsoft’s AdCenter platform, and prices for all search ads will continue to be set by AdCenter’s automated auction process;
• Each company will maintain its own separate display advertising business and sales force;
• Yahoo! will innovate and “own” the user experience on Yahoo! properties, including the user experience for search, even though it will be powered by Microsoft technology;
• Microsoft will compensate Yahoo! through a revenue sharing agreement on traffic generated on Yahoo!’s network of both owned and operated (O&O) and affiliate sites;
• Microsoft will pay traffic acquisition costs (TAC) to Yahoo! at an initial rate of 88 percent of search revenue generated on Yahoo!’s O&O sites during the first five years of the agreement; and
• Yahoo! will continue to syndicate its existing search affiliate partnerships.
• Microsoft will guarantee Yahoo!’s O&O revenue per search (RPS) in each country for the first 18 months following initial implementation in that country;
• At full implementation (expected to occur within 24 months following regulatory approval), Yahoo! estimates, based on current levels of revenue and current operating expenses, that this agreement will provide a benefit to annual GAAP operating income of approximately $500 million and capital expenditure savings of approximately $200 million. Yahoo! also estimates that this agreement will provide a benefit to annual operating cash flow of approximately $275 million; and
• The agreement protects consumer privacy by limiting the data shared between the companies to the minimum necessary to operate and improve the combined search platform, and restricts the use of search data shared between the companies. The agreement maintains the industry-leading privacy practices that each company follows today.

Yahoo! and Microsoft will host a conference call with Yahoo! CEO Carol Bartz and Microsoft CEO Steve Ballmer to discuss the agreement at 5:30 a.m. Pacific/8:30 a.m. Eastern Time today.

Social media puts fortress journalism under siege

By admin in Featured

In a recent report by Peter Horrocks, Director of BBC World Service, it is clear that as society becomes more networked, the fortress mentality of the mainstream media is increasingly under siege by social media, but they are adapting. There’s a lesson for us all in this.

For so long now, Web 2.0 has been working in the background to subtly but unwittingly undermine mainstream media, especially in America where, for example, RSS is understood and used far more readily than in most other nations. In this, the role of the “fortress journalism” is being steadily eroded as the nature of RSS feeds allow you to choose the BBC for video news, the New York Times for international news, the Guardian for ecological reports and ESPN for sports — so storming the gates of the fortress has been around for some time, but it is only now that publishers are seriously looking at new dissemination models in a more integrated and enlightened manner.

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