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July 2, 2009

How to Use Social Media for Personal Branding

Creating social media website profiles aimed at strengthening your personal brand is an incredibly important aspect of building your online presence. Building a strong online reputation will help you score more gigs, media interviews, conference speaking pitches, and more.

Even if you are working with a company, your clients and potential clients are inevitably going to want to know who you are and where is the first place they will check you out? They will probably search for you on Google. The idea is to control the top ten search results for your name to ensure that they are relevant and most importantly, positive. The last thing you want is for a client to find search results on the front page of Google that say negative things about you.

The easiest way to control your top ten search results is through building your online presence via social media and blogging. Some of the most important online tools you can use are Twitter, LinkedIn, video websites and social networking sites like Facebook. If you have an unusual name, it will be easy for you to control the top search results for your name but if you have a very common name, try using your middle initial as way to distinguish yourself.

Blogging

One of the most powerful ways to build authority within your niche and boost your personal brand is via blogging. If you consistently provide great content and expert opinions, you can build a very successful personal brand through blogging. Make sure to link to a profile page with your bio and name on all of your blog posts to increase search rankings for your name. Write guest blog posts for other blogs in your niche to enhance your online reputation and reach a wider audience.

Twitter

Use Twitter to contribute valuable links and connect with others in your niche. If you build up a large following of relevant users and stay active in the Twitter community, you should expect your Twitter page to rank highly in the search results. If potential clients are looking for information about you and find your Twitter account full of relevant links and expert advice, it is going to go a long way in building your online reputation.

LinkedIn

LinkedIn is a business social media networking site that allows you to share your career history with others. It is a great way to build work contacts and allows potential clients to learn more about your qualifications, educational background, and so on.

Video Websites

If you’ve spoken at a conference or have made an online video presentation, upload it to a site like Vimeo or YouTube. When someone searches for more information about you and finds a relevant video you made, your reputation will be enhanced in the eyes of the searcher. Make sure to use your name in the video headline so the video is optimized for your personal brand.

Social Networking Sites

Now that you have filled most of the front page Google results with positive listings, you can work on adding a few neutral listings such as profiles for social networking sites like Facebook and Flickr. Better yet, find a social networking site that is relevant to your niche (i.e. Sphinn for search marketers) and actively contribute to it so you can show clients that you keep up with the latest news and trends in your field.

Keep these tips in mind in order to dominate the Google search results for your name. If you have quite a few online personalities and would prefer that some of them were not visible to your clients and potential clients, make sure to use different screen names! Optimize anything work-related with your real name to ensure that the search listings that show up when people search for you are positive and help to boost your online reputation.


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7 Responses to “How to Use Social Media for Personal Branding

    avatar How to Use Social Media for Personal Branding | HiTek Blogging Tips says:

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    avatar How to Use Social Media for Personal Branding | Axis Web Host says:

    […] How to Use Social Media for Personal Branding July 2nd, 2009 | Categories: Webmaster Articles | Tags: Audience, Blogs, Clie, Facebook, Front Page, Google, Media Interviews, Niche, Online Tools, Personal Brand, Personal Branding, Personal Profiles, Pitches, Presence, Reputation, Search Google, Search Rankings, Social Networking Sites, Video Networking, Video Websites […]

    avatar Linda says:

    Thanks for sharing such an information with us. really a helpful topic.

    avatar DesignFirms says:

    Learning where and how to do it is the easy part. The hard part is keeping up with it all! There are, however new services out there that allow you to streamline all of your social media accounts to make it as easy as possible. Another difficult task is determining which sites to join. Since there are numerous sites hitting the web each and every day, the possibilities are becoming endless.

    avatar Bill Platt says:

    By using a service such as the one located at http://spnbabble.sitepronews.com/ you can post to several micro-blog environments in one shot. A major benefit to using SPNbabble is that your message posts can appear simultaneously on Twitter, Facebook, Friendfeed, Tumblr, Plurk and 5 other micro-blogs, if you have accounts on those sites.

    Thanks bill, that is a great tool to use!

    avatar Rami Madi says:

    Also you can sign up to Google Profiles at:
    http://www.google.com/profiles
    and when people search for your name on Google, it will show the Google Profile that you have created. It is a good way to control what others will see when they search for your name.

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