Comments on: The Google Shuffle?

By: Brisbane SEO

Brisbane SEO — Wed, 10 Mar 2010 04:55:33 +0000

Over the last 5 to 6 years the evolution of the google search ranking factor has been pretty much consistent with factors on your site such as quality content, target keywords, accessible content, great amount of quality links as well as good semantic structure.
Although this essence that might have been working for your site to have success on google, it all might change soon, as a new factor called the social graph has slowly entering the market, a new way of how people share information, share fresh content, searchable content with websites like twitter and facebook.

By: Free bankruptcy records

Free bankruptcy records — Sat, 14 Nov 2009 01:17:01 +0000

Google’s SERP rankings system is changing all the time.

By: Free marriage records

Free marriage records — Sat, 14 Nov 2009 01:14:17 +0000

Thank you for your advice, now I know why many problems happened on Google

By: Mark Newton-Carter

Mark Newton-Carter — Wed, 21 Oct 2009 21:35:18 +0000

Our site has been established since 2001. We have been on the first page of google’s search results for our main keyword since I can’t remember! Years. Over those years we have been growing steadily. We complied with the “Which Webtrader Code of Practice” which shows our age and provides an indication as to our trustworthyness. We have hundreds of reciprocal links, but in truth this is an area that has been somewhat neglected due to a massive workload on a skeleton staff caused by rapid growth and the need to survive.
The big google algorythm change a few months ago knocked us back to page 3/4, and that combined with the deepening recession has taken it’s toll.
All of a sudden the emphasis is on backlinks. This being the case the same thing is happening on the web as in the high street. The big corporations are now in prime position because – and correct me if I’m wrong – a piece of paid for internet advertising IS a backlink and the big boys can afford plenty of it.
For our main keyword google now deliver up giant corporations on the first page relegating more interesting and diverse websites, like ours, almost into oblivion. Furthermore, for our main keyword, google deliver, a “Local Results” with map to bricks and mortar shops. Err! Hello! I want internet shops! Duhh!! I’ve got a copy of the Local Yellow Pages thank you. I don’t need an American robot to point out the facilities nearby. I wouldn’t mind so much if they were “nearby” These “local” results are more that two and a half hours drive away! Then there’s the book results and finally NEWS! From the Times of India! Err, what was I surfing for now?? I’ve completely forgotten!!
Now, instead of attending to my shop and my customers I am writing blogs, keeping up to date with Twitter, Facebook, LinkedIn, StumbleUpon, Digg, Delicious and endlessly seeking out quality backlinks and reciprocal links to boost our populrity. Oh, time to write another article! Apparently, 1000 visitors a day and growing wasn’t enough despite a 70% repeat business rate from extremely satisfied customers and comments to prove it. Despite being chosen by Big Brother, Strictly Dancing, Pop Idol, GMTV and a myriad of Newspapers and magazines to have our products presented for Feature articles.
In a stange sort of way it shows google to be a giant, unwieldy, lumbering, clumsy, ignorant, unstable, badly-controlled, limited machine that inadvertently supports the strong and crushes the weak. To imagine that there is anybody behind this machine that is actually “thinking” is laughable. Perhaps I’ve got it all wrong and really google with their monopoly, are deliberately trying to caste the internet in their own likeness, internet giants, just like their retail counterparts we see in the retail parks outside every town in every country in the so called “civilised world”. Individuality gone to the wall, we all buy the same overpriced crap from the same overpriced gigantic retail sheds, updating and replacing with new with not a single thought that it’s actually all our fault because we have become, slothful slaves to convenience.
Anyway, not having given up, we have partially repaired the damage caused by the google idiot-bot and restored our status to some degree. Actually, I do have one thing to thank the google fool for, it knocked our competitors into a cocked hat and now we’re almost back, we’re even stronger.

By: Jim

Jim — Mon, 14 Sep 2009 18:48:54 +0000

It gets frustrating dealing with Google but they are the 10,000 lb. gorilla hovering over everyone. Starting an on-line business is hazardous enough and when you throw Google into the mix…well…buy stock in Ibuprofin……

By: seopositive

seopositive — Mon, 20 Jul 2009 09:08:41 +0000

Thanks for the post. This is really very helpful post.

By: web design brisbane

web design brisbane — Fri, 17 Jul 2009 06:29:20 +0000

I have a theory. Maybe Google is doing some market testing to see if they can squeeze some more PPC revenue out of their major customers, the big spenders who also rank well in the organic listings?

So if you rank on page 1 AND spend money on Adwords maybe Google drops your natural rankings to see if they can squeeze more money out of Adwords?

Sounds like a nice thoery to me and will probably work for a while.

By: Jonathan Anthony

Jonathan Anthony — Wed, 15 Jul 2009 17:51:01 +0000

Thanks to everyone for all your feedback and intelligent comments. Tom – great point about content, we did cover it in our research but neglected to mention it in the article. The sites we monitored all had good content, use of keywords, titles, general best practices. The one’s we mention as being very strong sites have a tremendous amount of relevant content. It was surprising to see one of these in particular drop because they had such good content and were a household trusted name. So in this shuffle not even content kept some sites from dropping out of the rankings.

Sites we’ve watched shuffle around in Google’s rankings are doing just fine on Bing but the traffic still isn’t as significant as first page traffic on Google.

There “was” a comment posted about a cascade effect theory that was an interesting read.

It’s one thing to worry about Google’s potential monopoly but don’t forget Bing is M$ and still has a monopoly with Windows. Google is now challenging Windows on the OS front with Google Chrome OS for netbooks out next year (and you can bet they’ll target desktops within a few years) and Windows is challenging Google on their strong search engine monopoly.

So be careful before you wish Bing all the best in this fight and don’t forget Microsofts history.

And while it’s fine to be a bit weary of Google’s growth and control of information, do consider how much better web search has gotten thanks to Google compared to what it was 10 years ago – not that it couldn’t still use improvement or a whole fresh new approach to search.

Thanks again for all your feedback and comments!

Jonathan

By: Chat to text

Chat to text — Tue, 14 Jul 2009 22:35:41 +0000

Very good article (I will be re-reading and following the links for more comments and info). I started up a new website about 2 months ago. created a Google analytics account, started a new Twitter account to drive more traffic to my site & then started blogging about this new site. I finally made page 36 then climbed to pages, 30, 16 and finally page 10 with the (3) keywords that I wanted. When I added the 4th keyword which is the full name of my site I was #1. All this happened up until June 26th. On or about June 28th, Poof! Gone, nowhere to be found when placing the 3 keywords that I want. When adding the 4th keyword (My entire website name) I dropped down to #6.

Ouch! so much for all the blogging

Good luck all with the shuffle

Ed
Follow WeChatToText on Twitter

By: sandeep sahoo

sandeep sahoo — Tue, 14 Jul 2009 10:41:21 +0000

Really this so good article which i can’t display by the word.I just want to say so good article for all.