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Learn How to Make Money Online With no False Promises

By Peter Nisbet in Featured

If you want to learn how to make money online the right way, with no hype and no false promises, then you will have to make the effort to ignore all these seemingly unbelievable offers that are being made to you. If you have recently lost your job, then you are vulnerable, and prey to every shark in the internet waters – and there are lots of them.

I know what it is like because I was like you. I lost my job, and tried to make it online but found it very hard. I spent a lot of money trying to learn how to make money online: one lump sum of $6,500 to be taught what I now know was elementary stuff. I was taken for a ride, and when I eventually found out that the Corey Rudl that I paid for this was one of the most well respected internet millionaires online, I was disillusioned.

These guys have no shame. They are still at it. I have just been offered an unbelievable opportunity, only about 40 slots left, to learn how to make $300 a day that can expand to many times that. The guy selling his ideas that made him so much money is doing it because he wants to ‘give something back’. Why do I find it difficult to believe that?

Why not just carry on earning his ‘many times’ 300 bucks a day? Why go to the bother of having a website designed and everything else involved in marketing his offer when he is already earning at least $30,000 a month if we are to believe him? Personally I am sick of it all, and after a few years in this business trying to make a living have concluded that they are all in it together; there is a clique of well-known names, and I know them all; they help each other to screw the rest of us.

You won’t learn how to make money online from these guys. The way that I did it was to teach myself, and then to figure out what these guys were actually doing. Many of them were software engineers, designing software to carry out keyword research, or to enable you to check your website statistics or something else in that vein. Others were ex-sales guys who knew how to lie, and yet others would come up with a good idea, run it to death till it was no longer working, and the sell it to us showing how much money they made from it – only it couldn’t work any more because:

• Google had banned it, or
• Clickbank had banned it, or
• Technology and rules had changed and it was no longer any good.

These are the only circumstances under which these guys are going to give you their internet secrets. That’s a fact. So what is the best way to learn how to make money online? Honest truth? There is no best way. I have found that there are several ways, and they can be made to work, but they won’t earn you 300 bucks a day.

Perhaps two or three together might, and if you used each of them you could make a good living online. It’s the old saying: make $20 a day from one website and all you need do is to do the same with another 50 websites and you have a grand a day. Sure – only the guys that say that aren’t doing it. So why not if it’s so easy?

You can learn how to make money online if you are prepared to accept that you won’t do it overnight. If you are prepared to learn the groundwork, and then build up from a solid foundation, it is possible to make a good living. That’s what I found, and part of the way that I do that is what I am doing right now: writing this article. Article writing, article marketing, call it what you want. It doesn’t matter. It lets me advertise free.

That might not seem a lot to you right now, but it will, believe me. Free advertising is worth every penny you pay for it, and that’s not all that there is to online success. It’s taking every opportunity that comes, knowing what to do with it and making the most of it. You don’t have to make a fortune from every opportunity, but you should remember what I said earlier: make $20 dollars from one website. . .

Suddenly it looked possible to me, and do you know what the major factor in all this was? Education! I don’t mean college education, though I have that. I mean learning how to get things working online. How the internet works. How the World Wide Web works, and how to use what I learned about marketing and advertising and designing websites to actually sell stuff online.

Not just my writing skills that I did as an article ghostwriter, but how to use the online tools that are available free to everybody, and the genuine information available, not that trash given to us by millionaires that feel like screwing us for another million. How to use all that to make money online.

It can be done. You can learn how to make money online. I had my fill of false promises and being sold redundant software and redundant ideas. I did it and so can you. You might just survive with your online home business, but you must learn the basics – that’s where the strength of your home business will come.

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To take advantage of Pete’s experience and learn the basics of online internet marketing visit his website at Marketing Membership for an offer that will cost you nothing if it doesn’t work for you. No false promises!

Are Your Clients Looking for You!

By Anton Pearce in Featured

Wake Up – Your Clients Are Looking for You!

If you’re going to use the power of the Internet to try to find clients, you have to first understand how prospective clients are going to find you. You need to drop your preconceived notions about how you see your business, and start thinking about how potential clients are going to see your business. To do that, you need to try to put yourself in their shoes.

Understanding Web Searches

Let’s suppose, for example, your business is centered around providing consulting to customers who need help with back pain in New York. When you sit down to start designing your web strategy, you might hire a copywriter to create content with the keywords, “back pain consultant,” or “pain coaching.” However, those terms won’t likely bring you much in the way of good, solid traffic from potential clients.

In fact, the only people who are likely to search for “back pain consultant” are people like you whose business is helping people with back pain. People trying to solve a problem don’t typically search for things like “coaching” or “consulting.”

Instead, you need to consider how exactly those prospective customers are going to search. They might search for the rather generic phrase, “back pain,” or they might be a little more specific and search for something along the lines of “back pain help” or “treatment for back pain.” Other potential clients will use more of a question-based approach, such as searching for “how can I reduce back pain?” In the case of many niches, such as our back pain example, it’s likely that potential clients will also use a geographic or regional term. Most assume that they need to see someone in person for treatment. So “back pain help new York” might be a common search phrase.

From Information to Solutions

Something else you need to think about in terms of how potential clients are going to find you on the web, is what stage of searching the potential client is at. Understanding whether or not the potential client is ready to buy is key to your marketing strategy.

There are several stages a person goes through before they’re ready to buy:

Identification

This is the earliest point at which a potential client can identify a felt need. It might be back pain, for example. It could be a desire to make money from the comfort of your home. It might be that the person wants to learn a new skill, take up a new hobby, or just improve their overall well-being. At this stage, the person isn’t usually ready to buy. They’re still feeling their way through the problem, and putting words to it.

Web searches at the identification stage tend to be information-based. The objective isn’t to solve a problem, it’s to understand the problem. At this stage, a person might search for “types of back pain” or “back pain symptoms,” but they aren’t as likely to search for “back pain help.”

Clients at this stage are the least likely to buy. However, if you can hook a potential client at this stage, you may get her to come back later on when she is ready to buy. Some remain in this stage; once they learn about the topic they want to learn about, they simply leave it alone forever. They decide that it’s not a problem they want or need to invest any more time and energy trying to solve.

Information

Once a person has identified a need or a problem, they usually set out to learn about it in-depth. They start seeking the advice of experts. This is a transitional stage, where it is more likely that they’ll buy than at the identification stage, but where most people don’t rush into anything. At this stage, web searches tend to be information-based again. However, these searches tend to focus on the other end of the need or problem: how to fix it. So here a person might search for “back pain solutions” or “back pain treatment options.” This is where real value-added content comes in handy on your website.

Being able to provide usable and reliable information helps to position you as an authority in your niche. Once the customer is ready to buy, they’ll remember your expertise and come back to you.

Purchase-Ready

At this point, the potential client is ready to buy. They understand the problem or need, know what can be done about it, and are ready to pay someone to get their solution. These are your best prospects, and the easiest people to convert into a sale. People who are ready to buy can get very specific in their search terms. They might search “back pain treatment in New York” or even “back pain physiotherapist.” Their search terms indicate that they don’t just want to know about a problem or a need, but that they’re ready to fix it.

Many potential clients don’t search the web at this stage, however. During the first two stages of their web search process, they have probably identified a reliable source of information. At that point, they’re more likely to go back to that reliable source than they are to search randomly for someone else. If that authoritative source doesn’t offer a direct solution, that’s when the potential client will start their search.

Marketing Across the Stages

Effective marketing for your coaching business will at least touch on each of these stages. While the details and specific tactics may vary from one niche to another, most coaches will want to spend their time in the second stage. By providing useful information to potential clients, you build your image as an authority in your field. Not everyone will seek your services, however most will. By adding real value, you create a positive experience for the client and engender a certain degree of trust. When the time comes for a solution, they’re going to come to you rather than randomly searching on Google (or flipping through the Yellow Pages, for that matter).

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If you’re struggling to implement a simple, effective internet marketing strategy then Anton Pearce can help. With over 10 years of experience helping professionals to build their online business Anton can show you the changes you need to make to get more leads, more clients and more sales from your website. Visit http://antonpearce.com for more free and paid resources to power-up your marketing.

Online Businesses That Don’t Fail

By Greg Newell in Featured

Many people who are trying to dream up a domain name for their business discover just how common a unique idea might be. Welcome to the web! Trying to find a domain name that has not been taken is classic needle in a haystack. You can short-cut the process by doing your keyword research first.

If you know what search terms people are using to find your products and services you can back your way into a domain name that gets more credit in those searches. And that’s just the beginning of understanding how to take an idea online.

5 Tips for Saving Money on Your PPC Campaign

By SEO Sapien in Featured

Do you feel like you are spending a lot of money on PPC but that you are getting little in return? For small business owners and internet entrepreneurs, spending even a couple thousand dollars on PPC can feel like an incredible amount of money. To ensure that your ads actually bring your business results and to make the most out of your PPC investment, implement some of these money-saving tips.

1. Make sure your ads are geographically targeted. If you are a dry cleaner in Brooklyn, only place ads for people in your local area. This will help to lower ad impression, raise CTR, and give you better ROI and a higher quality score.
2. Use the negative keywords match feature to your advantage. When you use the negative keywords match feature, you can filter out keywords for which you do not want your ads to show. The words “free” and “cheap” are common elements of negative keyword phrases. For example, if you sell web templates, surely you don’t want people searching for “free web templates” to click on your ad. You will have to pay for those extra clicks and all of those unwanted impressions will lower your CTR. Use the negative keywords match feature to filter out such negative keywords. However, you may find that some negative keywords would be of benefit to your campaign. Go to the Google Adwords Keyword Tool, choose “negative” in the drop down menu under Match Type, and determine which negative keywords may serve you.
3. Create separate ad groups, ads, and landing pages. Rather than targeting a slew of keywords with one ad and one landing page, group similar keywords in individual ad groups, create individual ads for them, and then point them to your designated landing pages. By doing so, you can improve your CTR and conversion rates because the landing pages will be more relevant to the terms that users are searching for.
4. Use ad scheduling. Ad scheduling allows you to control the day and time that your ads appear. For example, if your business offers a special Tuesday deal, you can schedule your ad campaign so that your ads promoting the Tuesday deal only show on Tuesdays. Or if you are running your ads 24 hours a day, you might find that by running them only during a certain time frame of the day instead, you get better conversions. Let’s say you have a health website. You will probably get more clicks and conversions in the morning for keywords like, “morning after pill,” “morning sickness,” “morning headache,” and “hangover.”
5. Don’t use broad match. Many people are simply unaware of the different keyword match features that are available in Adwords. By default in an Adwords campaign, your keywords are set as a “broad match.” The problem with broad match is that your ads will show up when people search for different variations of your keywords, even if they are not on your keyword list. Google is likely to consider many words as relevant when they are really not. Use the “phrase” keyword match type to ensure that your ads only show up when people search for the exact keywords on your list.

SEO Sapien is a SEO Company. We offer affordable and guaranteed search engine optimization services. You can visit our site at http://www.seosapien.com for more information and SEO Prices.

Increase Your Sales With Blog Marketing

By Enzo F. Cesario in Featured

A savvy and free way to increase your business sales is through blog marketing. No matter what business you’re in, you can increase your business with a focused blog marketing campaign. You may shy away from blog marketing because you feel that you might not be a good writer, or simply don’t like to write. This is understandable. But the truth is that many blog marketers nowadays don’t even write their own content. They pay someone else to do it.

In fact, you can pay someone else to write dozens of articles to keep your blog going. You can come up with ideas if you want to, but you can just as easily give your writers a broad general topic idea and have them come up with streamlined topics for blog entries. The best course of action is truly up to you, but paying writers to craft your blog entries is not expensive and may save you trouble in the long run.

Once you’ve determined how your blog will be written, the next thing you must do is focus on the keywords that your blog will include. There is a lot of information out there on keyword research and niche marketing but, in essence, what you want to do is find keywords that are searched highly and don’t have a lot of competition. Competition means that there are a lot of other pages that come up when you search under that keyword.

You want to have less than 30,000 pages of competition in the Google search results in order to determine that a keyword is viable. And you want to use a keyword tool like the one on Wordtracker to determine how many searches the term receives per day. Go for keywords that get close to or over 100,000 searches with very little competition. This way, you have a really good chance to get to the top of the search engines with your blog.

The reason blog marketing is so effective is because blog marketing allows you to provide the ultimate content that the search engine spiders are looking for when they crawl webpages. The search engine spiders are looking for pages that provide content which contains a fair number of the keywords that the Internet user is looking for, along with information that the user might find useful.

The search engines know that readers don’t just want a blatant sales pitch all the time. They want the reader to get the most accurate information for his or her needs.

Blogs provide information about products and services that customers might enjoy. Some of them contain reviews, opinions or instructions. There are no hard and fast rules for blogging.

Blogs are not ecommerce sites and are, therefore, viewed favorably by many of the search engines. You want to make sure, however, that you don’t have too much keyword-density and too little real content filling up your blog. You want to have truly useful articles that people will find interesting.

One of the wonderful things about the Internet is that it can provide people with informative content that makes an interesting read. If you can become an information resource in your field, people will be more likely to buy from you. Why? Because they will trust you. They might not buy from you right away, but they will probably patronize you at some point in time.

The audience you build with your blog can help you in a number of ways. Some people will, of course, purchase from you. Others may help build your business by telling a friend, mentioning you on their website, or promoting your products or services on their blog.

Another important step in blog marketing is determining where you want to host your blog. There are many options and some of them are free. If you like, you can also build your blog within your website, but then you won’t be taking advantage of an external link that your blog could provide to your website.

After you set up your blog, make sure your blog meta tags and titles are optimized to the best of your ability, just like your website. You may also want to add media, like videos. This can make your content more diverse and interesting to the search engines, as well.

Submit your blog to social marketing sites every day and submit unique keyword optimized articles to some of the most popular article directories every week. Eventually people will begin to read your blog and if they find the information useful, they will want to know more about your business.

Blog marketing, used in conjunction with many of the other online marketing strategies, is a valuable way to increase the public’s view of your brand, and hopefully your sales.

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Enzo F. Cesario is a Copywriter and co-founder of Brandsplat. Brandcasting uses informative content and state-of-the-art internet distribution and optimization to build links and drive the right kind of traffic to your website. Go to http://www.Brandsplat.com/ or visit our blog at: http://www.brandsplatblog.com/

Twitter Under Assault

By John Sylvester in Featured

A new microblogging website, Yahoo Meme, similar in style and functionality to Twitter, was soft-launched in Portuguese in May. They have now launched a Spanish version. But what is unusual is that the word “meme” was first introduced by controversial British ethologist and evolutionary biologist Richard Dawkins in his book The Selfish Gene to discuss “elements of cultural ideas, symbols or practices that are transmitted from one mind to another through speech, gestures, rituals, or other imitable phenomena…” That doesn’t sound a bit like Yahoo.

Just as in the 19th century, when Thomas Huxley was known as “Darwin’s bulldog” for his tenacious defence of Darwinism, Richard Dawkins has played a similar, modern-day role when talking about evolutionary principles and explaining the spread of ideas and cultural phenomena.

Top 3 Problems with Directories

By admin in Featured

Directories have existed since the early days of the Internet, even before Tim Berners-Lee created the World Wide Web. Originally, search directories and word-of-mouth were the only ways to learn about new websites. Google changed that! Today, search directories are used to build links into websites. But, by default, search directories have three major problems.

Problem #1: The Moving Target

Search directories use one of several methods to display their inventory. The following list is a short representation of how the inventory is presented to visitors and search engine spiders.

First In First Out (FIFO) – as the name describes listings are displayed in the order in which they are submitted. This method is good for the early listings. As more listings are added to the category, the number of pages in the category increases. This decreases the value of the category to both the owner and the company desiring to submit its site.

Last In First Out (LIFO) – as the name describes listings are displayed with the first submissions appearing last. This method is good for the later listings, but who wants to be first when they’re going to show up last? As with FIFO, the number of pages in the category increases.

Alpha-Numeric – company names or keywords receive the earliest listings. As new listings are approved those listings could easily move one’s listing to oblivion.

Votes – unlike government election, presenting the inventory based upon votes is extremely biased and ballot stuffing can occur. As others come in, submit themselves, and add their votes one’s listing can easily fall to other pages.

Page Rank (PR) Values – Page Rank values adjust based upon numerous factors and an algorithm controlled solely by Google. One’s PR value could be a five today and tomorrow it could be a three. On the other hand, one’s PR value could increase. However, as PR values fluctuate so do the positions of the listings.

Problem #2: Rel=NoFollow

Over the years, search engine optimization (SEO) consultants have suggested using the online yellow pages to build quality links into one’s website. This thought was based upon the idea that online yellow pages were authority sites. Whether that still holds true today is debatable.

What isn’t debatable is the online yellow pages use rel=nofollow to tell the search engines to not count the links for search engine placements. With prices ranging from $100 to $300 per month, the expense of getting a link from the online yellow pages is really worth paying. One may determine that a listing in the online yellow pages will result in leads coming to one’s business.

Other directories use the rel=nofollow, as well.

How do the search engines use rel=nofollow? According to WikiPedia (http://en.wikipedia.org/wiki/No_follow), Google ignores the link and therefore the link does not count in the search placement algorithm or in determining PR values. Yahoo follows the link, but does not use it to determine search placements. Bing provides no indication if it follows link with the rel=nofollow attribute, however it does not use the link in determining relevancy.

Problem #3: Limited Marketing Capabilities

Most search directories provide a link to one’s website. Some search directories list one’s link in multiple categories. Still even, some directories allow deep linking (links to internal pages).

Top search engine optimization (SEO) consultants suggest that one should build a natural inbound link profile to one’s website. The natural inbound link profile uses more links to internal web pages than to the homepage. Additionally, the anchor text for the inbound links should be relevant to the linked page.

Search directories by nature allow only links to the homepage. Since the homepage cannot be relevant for every search term available to one’s business, making all inbound links point at the homepage is not plausible. Even if it were, leading your customers to one’s homepage and making them search one’s website for the product or service they want is not user-friendly.

Therefore, traditional search directories provide little or no real value beyond increasing PR values. For this reason, search engines like Google hold little or no regard for search directories.

In Conclusion

The top three problems of search directories do not destroy the ultimate value of search directories. The importance of choosing the right search directory from which to acquire an inbound link cannot be overstated. One should carefully review the search directory before submitting and ensure the directory provides quality links, not just a link.

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Lee Roberts, owner of CommerceRegistry.com, a SEO friendly directory and Oklahoma SEO friendly business directory. http://www.CommerceRegistry.com/ and http://www.ShopOklahomaOnline.com/ provide dedicated marketing pages that advertisers can optimize for search engine placement with multiple inbound links to one’s website.

What’s Your Excuse For Still Not Having A List?

By Willie Crawford in Featured

One of the excuses we hear most often from struggling online marketers is that they don’t make more sales because they don’t have a list. We even hear that excuse from marketers who have been online three, or even five years.

My question to them is always, “What are you waiting for?” “Why not start a massive list-building effort today?”

When I look at how I built my database, I used only a few primary methods. Here are the most effective ones that I used:

1) On many of my content websites, in many niches, I simply have an opt-in form in a prominent location on practically every page. That opt-in form is usually in the upper right corner of the page. I typically offer the potential subscribers a gift as an enticement to join my list — perhaps a PDF special report or an audio recording.

I also assure the potential subscriber that I will protect their data and only send them appropriate email. I also tell them that there is a handy one-click link in every email that I send that makes it super easy for them to remove themselves from my list if they ever get tired of my communications.

This has worked beautifully for me for more than a dozen year, and steadily grows my lists.

2) I have numerous affiliate programs. Many of these affiliate programs sell inexpensive products and pay the affiliates 100% commission on the front end product. The real purpose of those affiliate programs is to build a list of proven buyers interested in a specific topic. The commissions incentivize others to go out and send me traffic AND build my lists.

I most often use a script called Rapid Action Profits, which allows me to pay affiliate instantly, depositing the payments directly into their PayPal accounts. This is so powerful because affiliates often need the funds TODAY, and don’t want to wait 30 – 60 days for their commissions. When they can sell one of my inexpensive products, that are almost impulse buys for their customers, and get those funds instantly, they trip over themselves sending me customer… and building my lists.

3) I often participate in quality list-building giveaways. In these events, numerous marketers ban together to drive traffic to a centralize website where gifts from each of the marketers are listed. In order to download a specific gift, the website visitor must typically visit the site of the marketer offering the gift and join his list.

If you offer truly useful gifts, thousands of new subscribers can sometimes be gained from just one of these free giveaways. I usually offer PDF ebooks (transcripts from interviews that I conduct), MP3′s or inexpensive but useful software.

I often announce free giveaways that are looking for contributors on my blog, and to my Twitter followers.

4) Software that displays your subscribe box on other’s site, and automatically builds your list for you. There is software that allows you to participate in a cooperative effort, where partners display the boxes on each others’ webpages. This is a good way to share the wealth since your website visitors are joining others’ lists anyway. You may as well send your traffic to someone who is reciprocating.

There is also newer software that allows you to display your subscribe box superimposed on affiliate websites, social networking sites, etc. You still tell your visitors to go to sites such as YouTube, Clickbank, Amazon or Ebay, but the software shows them a subscribe box and asks them to join your list BEFORE doing anything else. This is very powerful, and is largely hands free.

For example, I can mention affiliate sites, or perhaps my profile page on one of the social networking sites, and build a list in the process of just spreading the word.

With so many easy ways to grow your list, there really is no excuse for anyone who’s been online for more than a few months not to be aggressively building a list. You do need that list to inexpensively spread the word about your business.

Now that you see how REALLY simple and easy it is, get started building your list today!

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Willie Crawford has been teaching online marketers to build their email lists since 1996. Since that time he has built a database of over 800,000. One of his favorite list-building tools allows you to automatically build a list from traffic visiting someone else’s domain. Get this amazing software at: http://AutomaticallyBuildYourList.com

Blogs and Article Marketing Can Work Together To Market Your Site!

By Steve Shaw in Featured

Have you been trying to decide whether to use a blog or article marketing to market your website, thinking that you can’t possibly have time to do both?

Are you already doing article marketing along with a blog, and finding it exhausting to keep writing so much content?

If so, I have good news for you!

Both article marketing and blogs are great ways to build traffic to a website and display your expertise. They are marketing tools that work in different ways, and if you coordinate things they can play very nicely off of each other.

Turning a Prospect Into a Customer

By Larry Lang in Featured

There is nothing more frustrating than checking your website’s analytics and realizing that, although a visitor has just spent over 10 minutes reading through a single webpage, they have not made a purchase. Sometimes it can be almost heartbreaking, because no matter how hard you try to increase sales, turning a prospect into a customer can appear to be a near impossible task.

Sometimes the key to turning a prospect into a customer is not a change in your website content, but rather a change to your purchase page:

• Is it easy to find?
• Is it easy to use?
• Can your visitors trust you with their credit card information?

One of the reasons that it is difficult to turn a prospect into a customer is because the customer may have a difficult time locating the final sales page, gets frustrated, and eventually leaves your website to search for a better purchase elsewhere.

In order to increase sales, you will first need to check and make sure that your order form is easy to locate. Sometimes the best way to do this is to write a small paragraph that tells your visitors exactly where and how to find the order form. Also, try placing the link to your order form in an attractive, noticeable box at the top and bottom of your webpage, so that no matter what part of the page the visitor is looking at, they can find it easily.

Offering multiple payment options is another way to increase sales. Some visitors to your website may be uncomfortable providing their credit card online and may instead want to pay with PayPal. Others may not trust PayPal and instead choose to pay with check or credit card. Whatever the reason, the more payment options you have available, the easier it will be for you to continue turning your prospect into a customer.

It is also a good idea to improve your website’s credibility. One of the ways to do this is to offer secure encryption technology on your website’s order forms. In addition, offering a money-back guarantee (and sticking to it – something that many merchants have a problem with) is a good way to increase sales and offer a better user experience.

Finally, increase your credibility by offering a method of contacting you, whether it be by email or phone number or both. And make sure that this method is easy to find on your webpages and is easy to use. Providing your contact information can be doubly effective, because if a visitor sends you an email asking you a question about your product, you will be able to remind them of your product when emailing back. Reminding a visitor of your product is an effective way to increase sales.

Turning a prospect into a customer is no easy task. If you have noticed that although you are continuously tweaking the sales pages, but you are still not getting sales, following these guidelines can help offer another way to effectively complete the transactions you’ve been waiting for.

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This article may be distributed freely on your website, as long as this entire article, including working links and this resource box, are unchanged. To find out how you can bring the pieces of your online business together, go to: http://www.elitewebsolutions.com . Copyright 2009 Larry Lang. All Rights Reserved. Lang Enterprises Inc.

© Copyright 2012 All rights reserved. Jayde Online, Inc.

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