Site   Web

August 13, 2009

Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

social networking

Twitter, as a popular social networking platform, is a viral marketing strategy all on its own, especially if your followers like your tweets and retweet them to their followers. However, I’ve recently noticed another trend in Twitter usage that increases its viral marketing capabilities through the use of hashtags.

What’s a hashtag, anyway? Also called the pound sign, the hashtag (#) is added to a tweet as a way of creating trackable categories, groups, or topics that others can use to search for info using the Twitter Search feature. One of the most common uses of the hashtag is to tweet what’s happening at an event or conference. The event organizer will request all attendees use a specific hashtag, i.e. #yourevent, when tweeting about the event to your followers. So, then, someone who isn’t present at the event but wants to follow what’s happening there can simply search for #yourevent and see what’s going on and what participants are saying and sharing about the event.

Anyone can create a hashtag by putting hashtag (#) in front of anything. If you log into Twitter and look in the right-hand column, you’ll see the Trending Topics, many of which can be tracked with a hashtag. How can you use this strategy to create more viral marketing for your business on Twitter? By creating a hashtag Twitter tips campaign.

Here are 6 steps to help you create your own Twitter hashtag campaign:

  1. Research. What kinds of tips would be appreciated by your target market? On what topics do you frequently receive questions from your clients? My target market is always asking questions about getting more traffic, so I decided to focus on traffic generation strategies.
  2. Choose your name. Choose a short, simple name that reflects your brand and what you’re offering. Before making your final decision, you need to check your proposed name on Twitter Search (search by including the #) to ensure that no one else is using that name. Otherwise, your tweeted tips will intermingle with the other hashtag group using that name. I quickly checked and discovered that no one was using #OBUTrafficTip, so that’s what I chose.
  3. Create your tips. You can easily pick your tips out of an article or blog post you’ve created. In my case, I had purchased a PLR ebook that I used as a basis for my tips. Remember that your tips need to be less than 140 characters, including the hashtag name you’ve chosen and any links you include.
  4. Link to relevant info. You get the most mileage out of these tips if you link the tips to something relevant to that tip. For example, if you have a bank of articles, each tip might link to an article you’ve written that has more details about the tip. For maximum exposure, you’ll want to link to info on your site or your blog rather than to the posting of an article in an article directory.
  5. Upload the tips into TweetLater.com. This type of campaign is easily managed using TweetLater.com. Simply upload your completed tips and set them to distribute once a day or (several times a week) over the upcoming weeks by postdating them into the future. In this way you put these tips on autopilot and they post themselves.
  6. Let them begin to work their magic. It may take awhile for them to catch on, but eventually others will begin to retweet your tips as useful information they want their followers to access. As with most marketing strategies, consistence is the key here to your success.

It’s pretty easy to begin your own viral marketing tips campaign using the Twitter hashtag. Simply follow the steps as outlined above, and watch as your number of Twitter follows grows each day!


Online Business Coach and Internet Marketing Strategist Donna Gunter helps baby boomers create profitable online businesses that they love. Would you like to learn the specific Internet marketing strategies that get results? Discover how to increase your visibility and get found online by claiming your FREE gift, TurboCharge Your Online Marketing Toolkit, at ==> TurbochargeYourOnlineMarketing.com

7 Responses to “Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags

    avatar devid says:

    Yes Nice Post I got it Thanks

    I am doing a research on viral mareting. The purpose of this study is to analyze three successful viral marketing campaigns. If you want to participate, please click this link:

    http://www.surveymonkey.com/s.aspx?sm=kir1HOU0ur4YjWIbqTy1QQ_3d_3d

    Thank you

    […] Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags […]

    avatar Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags | The IT Chronicle says:

    […] %%Twitter Marketing: 6 Steps to Creating a Viral Marketing Campaign with Twitter Hashtags%% […]

    avatar Generate Traffic Online » Blog Archive » Advice To Determine How Often You Should Market on Twitter says:

    […] Site News: Webmaster News & Resources  Blog  Twitter   […]

    […] causes, or a kind of quiz, joke, or game, one can attempt to create a Twitter trending topic by providing value to his followers in an interesting, worth-sharing manner. People tweet what is interesting and what triggers […]

    avatar twitter marketing says:

    I just found a great squidoo article on twitter advertising i hope you all find interesting, http://www.squidoo.com/twitter-marketing-secrets

Submit a Comment

Your email address will not be published. Required fields are marked *






You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Please leave these two fields as-is:

Protected by Invisible Defender. Showed 403 to 3,838,293 bad guys.

css.php