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August 18, 2009

How an SEO Consultant Could Help Your Sales Take Off

Starting out it can all be so overwhelming. But it doesn’t need to be.

We have to get our products or services exactly right.

Then we have to figure out how to explain them to others through our website.

We understand the reasons people should buy what we are selling. But can we successfully explain that to our website visitors in convincing language they relate to, instead of jargon and lingo related to our industry?

Finally, we have to develop an action plan to market online and within our budget, which is often limited when first starting our business.

And how do we develop that marketing plan? Where do we get the information necessary to formulate marketing techniques that will actually work for us? The number of sources out there is simply overwhelming!

This is when getting feedback from a professional outside our own industry can be valuable. You can turn to an affordable Internet Marketing Consultant or an affordable SEO Consultant who understands and specializes in small businesses and new business start-ups.

What about Getting Internet Traffic to Your Site?

Some start by using pay-per-click marketing, like Google AdWords. It’s GREAT for sales lead generation.

The trouble is that AdWords can get expensive quickly. And it takes a LOT of time to set up and manage over time.

Starting out it may make sense to use AdWords. Plus, it can be a great way to test your keyword search phrases to find out which ones convert best. You can use AdWords for this purpose before beginning search engine optimization (SEO).

But ultimately…sooner or later…you’ll need to optimize for the search engines (SEO).

Affordable SEO can provide you qualified Internet traffic without per-visitor costs. Think of it almost as free advertising.

You should also utilize article marketing, getting your message in front of article directory visitors and ezine newsletter subscribers. This can generate faster sales, while you’re waiting on your SEO efforts to pay off.

Lastly, for most Internet businesses, they should use blog postings or opt-in email marketing to stay in touch with their prospective buyers, using a soft-sell method, over time. Think sales lead generation versus an immediate direct sales, the first time someone comes to your website.

If all you focus on are people who make a buying decision they very first time they come to your site, you’re missing out on the great majority of sales you can make!

How Much Traffic Do You Need?

Here are some questions you’ll need to consider when making decisions about AdWords and SEO:

  • What is your monthly sales revenue goal from your website?
  • How much traffic to your website on a monthly basis will you need to meet your sales goals?
  • What is (or will be) your click-through rate, whether from AdWords impressions or organic SEO listings? You need this number to determine the total number of monthly impressions you’ll need for your AdWords ads and your organic SEO listings, to arrive at the monthly traffic number you need to your website.
  • What is (or will be) your conversion sales rate from your traffic? Again, you need this number also to determine the amount of monthly impressions you’ll need.

Especially when first starting up, finding this type of data, evaluating it and then implementing a plan can be very time-consuming and can almost drive a person crazy!

There are a lot of so-called experts you can follow. But how do you know if they know what they’re talking about?

And without having these numbers (at least good estimates), starting AdWords or affordable SEO is like throwing darts with a blindfold on!

Again, this is where talking with an SEO Consultant or Internet Marketing Consultant can help light your path. Your result can be more sales and better sales lead generation, MUCH faster.

Which Keyword Search Phrases are Right for Your Business?

Think of keywords as the windows or doors to your website. Without using the right ones for YOUR business, your website is like a house without windows or doors — no one is coming in. Kinda the opposite of what you’re going for. 🙂

What makes good keywords for your business?

My advice to clients I coach is your keywords should:

  • accurately match what the search engine users INTEND when they type in their keywords to the services or products you offer (get inside their heads);
  • bring you enough traffic to be worth the AdWords or SEO effort;
  • offer affordable enough AdWords bid prices, if you’re using AdWords;
  • have obtainable first or second page SEO results;
  • contain words in the phrases that suggest a searcher who is ready to spend money (unless you’re offering something that is truly free);
  • CONVERT directly to a sale, a sales lead, a sign-up…whatever your goal is.

Wrapping it Up

Be open to the value an affordable Internet Marketing Consultant or an SEO Consultant can offer you. Someone who has already gone down the road you’re on can help you avoid the potholes along the way. And those potholes can be very expensive…

There are talented advisors out there who understand small businesses and new business start-ups. And they price their services for these businesses.

Using someone talented, you’ll almost certainly make more sales, more quickly.

And following that advice and the other suggestions in this article, your Internet marketing plan should be off to a great start!

Marketing online since 2004, Paul Marshall can help you market on a budget. He’s a Sales Lead Generation expert and a Affordable SEO specialist offering affordable marketing services (and d-i-y Coaching). Receive your Free Introductory Consultation, just visit Strategic Web today!

9 Responses to “How an SEO Consultant Could Help Your Sales Take Off

    avatar Jack says:

    Good info.. SEO is hard to do on your own if you are just starting

    avatar Tom says:

    Be sure you find a reputable company that has good references as there are a lot of cow boys out there and fraudsters.

    I really agree on what u had said in your article to have the customers satisfaction maybe i should ask the consultants regarding that matters…

    avatar Dave Perris says:

    I would love to find a competent and affordable SEO specialist, the problem is finding one. A lot of people have set themselves up as experts without knowing what they are doing.
    As an example, a local competitor of mine has hired someone who has tried to place adverts and links on my and other local business blogs. All this has done is antagonize people and waste his money. I’ve been contacted myself by people who obviously don’t know what they are talking about, and would like to charge me large sums of money for doing very little.
    After a year of stumbling through my own SEO I now feel I know almost enough to hire someone to do it for me. It’s a shame it has to be that way.

    avatar seo consultant says:

    Another great article Paul. I’m a huge fan of this site!

    Natural SEO is certainly worth while investing the time or money in. You can do it yourself and train your staff but this takes longer than hiring an SEO company who can do it much faster and are more reliable when it comes to results.

    A lot of people have set themselves up as experts without knowing what they are doing.Thank you for sharing with us.

    avatar top web hosts says:

    this is a great site, and a great article. I’ll be sure to forward this info on. Thank you.

    Be careful in choosing an SEO consultant since there are no official certifications. Be wise 🙂

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